ZINC Keeps Your Brand Safe on Mobile Devices

In the days since the first messages were sent out over the internet, our expertise with technology has continuously encouraged us to do things with our new capabilities that perhaps we shouldn’t. We’re moving toward a world in which everything connects, for better or for worse, even the refrigerator and the thermostat in your home. Eventually, the rising number of connections will create systemic risk, and systemic risk is something we can’t mitigate. We can only prevent it by exercising extreme care in what we do online.

For people who are concerned about security in the advertising and publishing worlds  we are at the beginning of yet another massive shift that, in the worlds of Mary Ann Davidson, Oracle CSO, will create problems similar to those every other technology innovation created before. From mainframe to client server to thin client to mobile, each wave of new technology has been open to misuse.Mobile is no exception. While we are all wrestling with how to make money with mobile, we must also keep in mind brand safety across multiple global programmatic buys, consumer privacy concerns, and proliferating transactions.

You want to get results with your ad campaigns, but you want the quality of your brand maintained.That’s why it’s important that you assure yourself that your ads are seen only on trusted sites with premium content, served by a company that understands mobile security and consumer privacy issues.

Clearly, the American public is beginning to understand the perils and risks of technology.We live in a world in which the  good guys are being out-innovated, and the attackers are winning, and the only way to ensure brand safety is with trusted partners.

At ZINC, we know who we’re dealing with all the way from the brand to the publisher. Your ads are placed on ZEDO’s premium network, and served through ZEDO’s ad server. Even though you buy programmatically, you are going to buy safe, scalable, and effective impressions.

Our high impact formats will help you achieve your brand’s results without endangering your reputation. We can scale without compromising the quality of your impressions, because of the size and quality of our premium publisher partners.

Pair premium sites with increased security and high impact formats, and you get a winning combination even on mobile devices.

 

 

 

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