ZEDO, Inc., the leading independent advertising technology partner for publishers, today announced that it is using SelectPath™ multi-platform load balancing technology from content delivery network (CDN) provider Highwinds® to optimize content delivery across multiple CDNs and platforms. SelectPath, which is integrated into ZEDO’s ad platforms, combines advanced multi-platform network monitoring and CDN load balancing to fuel real-time data-driven content delivery decisions. ZEDO’s single, unified platform with SelectPath improves performance and increases fault tolerance for customers’ ads.
“We chose SelectPath because it is a unique and cutting-edge technology that allows us to load balance multiple CDNs based on performance. Other vendors that we talked to could do this on geography alone. SelectPath integrated into our ad platforms improves delivery performance and reliability,” said Joseph Jacob, CTO of ZEDO, a 12-year-old advertising technology company, the largest independent ad server and an industry thought leader. “With SelectPath, ZEDO is the first in the industry to be able to CDN load balance based on performance rather than geography.”
Companies like ZEDO use multiple CDNs for many reasons, most of which are driven by the need to deliver the best experience every time to every user. Highwinds SelectPath, which includes licensed technology from multi-cloud performance and automation pioneer, Cedexis, is well-positioned to help content providers meet performance goals. It collects real-time performance data directly from actual end users across any number of CDNs as well as the provider’s own origin, and it captures valuable last-mile data often excluded from monitoring services. SelectPath reacts to the data by dynamically adjusting loads and automatically routing content over the CDN performing best at the moment of delivery. Highwinds customers can also use SelectPath to create custom rules that programmatically flow content based on geography, time of day, day of month, etc.
“SelectPath is rooted in two premises. First, we’ve seen third-party data consistently showing that Highwinds CDN outperforms others, and not surprisingly, since we’ve invested heavily into our infrastructure and software stack to ensure our seat at the top. And second, because we agree that performance matters, SelectPath will steer all content in the direction of the optimally performing CDN, even if it’s not ours,” said Steve Miller, chairman and CEO of Highwinds. “We commend ZEDO for their recognition that no one CDN is ever faster than the aggregate, and we are excited to support ZEDO’s multi-CDN approach – while earning their bytes on a performance basis.”
To learn more about SelectPath, visit www.highwinds.com/cdn/load-balancing.php.