https://www.zedo.com/wp-content/uploads/2014/12/ZEDO-Logo2.gif 0 0 Roy de Souza https://www.zedo.com/wp-content/uploads/2014/12/ZEDO-Logo2.gif Roy de Souza2015-02-11 03:52:132015-01-27 04:29:24ZEDO Releases VAST 3.0 and VPAID 2.0 Compliant Player
If you’re looking for a reason to choose ZEDO over all the other companies in the ad tech space, you might want to consider our ability to keep continually ahead of where the market is going. We have an engaged and inspired development team that scans the horizon of the quickly changing ad tech field and makes product tweaks almost in real time.
This week ZEDO, introduced a new video player compliant with both the VAST 3.0 and the VPAID 2.0 IAB standards. In the future, this player will be used for all ZINC’s new video formats, including the popular inArticle video. The team was also able to make few changes to the InArticle technology using the new player that made it even better.
The changes to inArticle include faster and better running for desktop browsers in version 3.1. Although this new product won’t be launched formally until later, the preview version is VAST 3.0 compliant and supports passbacks.
ZINC video formats now also support passbacks for VPAID tags. We all know that video ad networks don’t fill every impression that is sent to them, and many of our customers also do client side RTB, through which they bring down a file that runs on the browser and send a request to a few more ad networks asking if they have further inventory.
Many of the requests sent to these ad networks just return an ad error message because they also don’t have a video ad to serve.We used to lose those opportunities for our clients, but now ZINC video formats can catch the AdError event thrown by the VPAID tags and pass it back to the next ad network in line and hence try to monetize that opportunity instead of wasting it. This will also be part of the formal launch of the product.
One of the most impressive features of the inArticle format, is its leave-behind. In this new version of the format, we’ve increased the leave behind from 130×75 to 160×120 pixels, which is a 505- pixel increase in surface area.
And we’ve done some bug fixes as well.
Although the formal launch of this technology won’t come until later in spring, we’d encourage you to talk to firstname.lastname@example.org.