ZEDO forms long term Partnership with Japan-based DAC and accepts a strategic investment

DAC_logoToday brings great news from ZEDO. We have formed a strategic partnership with DAC, the digital subsidiary of the giant Hakuhodo agency group. The strategic partnership begins with a collaboration in which DAC’s SSP, YIELD ONE, will use ZEDO’s ad server to reach out to billions of impressions worldwide. Further joint efforts will be announced in the following months. To solidify the partnership DAC has made a strategic investment in ZEDO, Inc.

This is a ringing endorsement of ZEDO, its technologies, its worldwide engineering team and the highly successful ZINC exchange. ZINC allows brand advertisers to buy large video formats that reach a new audience. This new audience comprises over 100 million quality internet users who rarely see the saturation of pre-rolls served on the video sharing site.

Below is the official press release (translated to English) issued by D.A.Consortium Inc

D.A.Consortium Inc (HQ: Shibuya-ku, Tokyo, Japan; President & CEO: Hirotake Yajima) announces an investment in ZEDO, Inc. (HQ: San Francisco, CA, USA; CEO: Roy de Souza), which provides Advertising Technology globally. This investment marks the start of a joint business arrangement.

As a first step of this collaboration, YIELD ONE, the Service Side Platform (SSP) of DAC, will connect to the ZEDO Ad Server, which enables YIELD ONE to access more than 100 billion impressions globally which includes RTB inventories per month from more than 1000 publishers in the US and India.

Purpose of this investment

ZEDO, with offices in the US and India, has more than 200 employees including 150 engineers who work to develop leading advertising technologies. ZEDO has partnerships with more than 1000 publishers, whose  total monthly inventories are around 100 billion impression and 80% of the ads served by ZEDO’s Ad Server are premium ads.  In addition, ZEDO has a high technology R&D team to develop original rich video ad formats, and has strong relationships with a variety of customers including local publishers in India.

YIELD ONE, the service of Platform One Inc, will have a large number of possible RTB inventories through ZEDO’s Ad Server. The internet market size in Japan is 37.4 billion Yen in 2012, and 30% growth (48.6 billion Yen), is expected in 2013 *. DAC will expand the YIELD ONE service area all over the world through ZEDO’s customer network.

* Source: IMAI, Internet and Mobile Association of India

Next Steps

DAC will expand a variety of ad services with ZEDO’s global experience and network. Through these activities, DAC will contribute to the evolution of internet ad industry, and drive DAC’s vision of “Empowering the digital future”.

Company Profile

Digital Advertising Consortium Inc
President & CEO  : Hirotake Yajima
Office                    : 4-20-3 YGP Tower, 33F, Ebisu, Shibuya-ku, Tokyo, Japan
Founded             : December, 1996
Services              : Internet Media Rep Service, Ad Technology Service, Ad Operation Service etc

Contact

Digital Advertising Consortium Inc
PR  Tel: 03-5449-6300  E-mail: ir_inf@dac.co.jp