ZEDO Provides Internet Publishers With More Ways to Make More Revenue
SAN FRANCISCO, CA–(Marketwire – November 10, 2010) – ZEDO, Inc. is helping publishers make more revenue with their Network Optimization advertising technology system called “RevMax.” The RevMax system helps publishers sell more of their remnant inventory and increase their overall eCPM. ZEDO will help publishers connect with verified ad networks, work to increase CPMs, and enable publishers to optimize the inventory.
ZEDO Ad Network Manager Sushant Kamath stated that “We have long standing relationships with ad networks that allows us to know which ad networks will be the best for any publisher. We match ad networks with publishers and help increase CPMs by optimizing the inventory. The RevMax management platform enables publishers, who are using any ad server (not just the ZEDO ad server), to optimize and monitor all of their ad network activity in one place.”
It is easy to set up and manage. The ZEDO implementation and support teams work 24/7 to help publishers sell more inventories to ad networks with the highest CPMs. Furthermore, the robust RevMax system includes access to a web platform where publishers can view all the inventory sold to various ad networks in one place. This management platform allows publishers to monitor ad performance, increase impressions, change frequency caps, and allocate inventory to ad networks with higher CPMs. Therefore, with RevMax from ZEDO, publishers can strategically increase overall eCPM and revenue.
ZEDO, Inc. is a digital ad solutions company that offers products and services for a publisher’s premium, self service, and remnant inventory. Products include ad network optimization, innovative rich media formats for publishers’ direct sales teams, full featured ad serving, behavioral targeting data built into the ad server, an exchange-like platform for publishers to sell behavioral and DMA targeted inventory at high CPMs (see: www.zedoadnetwork.com), a self service platform to allow advertisers to buy directly from a publisher, outsourced ad ops and more. These products are integrated into one technology platform for publishers to choose from, or use seamlessly together. ZEDO has been in the internet advertising industry for over 10 years, and is the most successful independent ad server in the US. The company provides innovative solutions that boost revenues for Internet publishers.
ZEDO is headquartered in San Francisco and has four development centers in Russia and India.
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