ZEDO OFFERS ONLINE PUBLISHERS FREE SERVING OF ‘UNSOLD’ ADS
ZEDO SIGNS StreamCast NETWORKS’ MORPHEUS AND OTHERS;
AND NOW SERVES UPWARDS OF 6 BILLION ADS A MONTH
San Francisco, Calif. – January 14, 2002 – ZEDO, Inc., the leading Third Generation Ad Serving Company, today announced that “unsold” ads would be served for publishers at no charge. This includes unsold house and default ads run by the publisher. The company also announces major new contracts with StreamCast Networks, creators of Morpheus, Boston Media and Shoxygen.com, Silicon India, Nutrio, and others, to serve over 6 Billion ads a month. Other major customers will be announced in the next few weeks.
“We are pleased to welcome our new clients and to announce that we now serve over 6 billion ads a month. The efficiency of ZEDO’s architecture allows ZEDO to provide the pricing and pricing structure that customers want — such as not having to pay for the serving of unsold ads,” said Roy de Souza, CEO of ZEDO. “Publishers only pay ZEDO for ad serving when they are making money from the ads served – this is what our customers need to succeed in today’s market. ZEDO is undoubtedly the future of worldwide ad serving as the Internet continues to grow rapidly.”
“ZEDO gives us the functionality to better service our advertisers with the ability to target, traffic and report vital information allowing StreamCast Networks to optimize campaigns and reach desired audiences,” said Trey Bowles, Director of Sales and Marketing StreamCast Networks (http://www.musiccity.com). “ZEDO provides substantial cost savings to StreamCast because we do not pay for unsold ads.”
In addition to low prices and free serving of unsold ads, ZEDO’s Third Generation Ad Serving provides up to 10-times faster serving speeds compared to centrally served ads. ZEDO’s unique architecture allows for customer-specific features and immense flexibility including the reporting of how long ads are visible on a page; off-line ad serving; easy to use pop under serving with accurate frequency caps; and more. ZEDO’s Third Generation Ad Serving, styled after the efficiencies of high end peer-to-peer data transfer, is the most advanced and cost-effective serving system available on the market.
ZEDO is the leading provider of Third Generation Ad Serving(TM) technology for today’s online advertising and eCommerce needs. ZEDO uses a unique proprietary architecture that is fast, scalable and is highly flexible in meeting customer needs. ZEDO currently leads the industry in fully featured, cost effective, ad serving for Internet publishers and advertisers. Its full feature set is presented in an intuitive and highly acclaimed graphical user interface. ZEDO technology includes advanced time of day and broadband targeting, full analytics and conversion tracking (including tracking conversions from Overture and Google buys) that help companies generate more revenue from Internet advertising.
For more information on ZEDO go to http://www.zedo.com. ZEDO is a global company with headquarters in San Francisco and offices in the UK and India.
Jan Freeman, 415.348.1975