ZEDO introduces selfTargeting™ technology, the world’s most targeted, relevant ads on the web

ZEDO introduces selfTargeting™ technology, the world’s most targeted, relevant ads on the web

San Francisco, Calif. – November 7, 2000 – ZEDO, Inc., the leading advertising technology company, providing a targeted advertising solutions for publishers, today announced the launch of its selfTargeted™ advertising technology using the ZEDO adRemote™. adRemote™ is a revolutionary self targeting product that allows users to opt-in to the type banner ads they want to receive. It provides the targeting key-word-search quality targeting to all high volume sites.

Understanding what products the consumer wants to buy is the key to effective advertising. Key-word-searches get users choose the advertising they get: they get ads on what they searched for. Similarly the adRemote™ gets users to choose the advertising they get. If a user chooses AUTOS and SUVs, then they get SUV ads. This creates the best possible quality of opt-in targeting. Rather than guessing what products the consumer wants, ZEDO asks them, using a fun and simple interface. Like key-word-search targeting, this is a pull technology. Tests have shown increases in click through rates of 2 times to 10 times for selfTargeted™ ads.

“The former generation of targeting attempted to predict what the customer wanted to buy based on the type of news they were reading. However this type of targeting has not yielded high CPMs for publishers.” says Roy de Souza, CEO of ZEDO, Inc. “Consumer choice is key. Perfect advertising should know at any point of time what the consumer’s needs are and delivery ads based on this needs. That is exactly what we do at ZEDO with our adRemote™.”


ZEDO is the leading provider of Third Generation Ad Serving(TM) technology for today’s online advertising and eCommerce needs. ZEDO uses a unique proprietary architecture that is fast, scalable and is highly flexible in meeting customer needs. ZEDO currently leads the industry in fully featured, cost effective, ad serving for Internet publishers and advertisers. Its full feature set is presented in an intuitive and highly acclaimed graphical user interface. ZEDO technology includes advanced time of day and broadband targeting, full analytics and conversion tracking (including tracking conversions from Overture and Google buys) that help companies generate more revenue from Internet advertising.

For more information on ZEDO go to http://www.zedo.com. ZEDO is a global company with headquarters in San Francisco and offices in the UK and India.

Press Contact

Jan Freeman, 415.348.1975