iMedia Connection November 3rd
Sales success without the sales staff?
In 2007 and 2008, Facebook and MySpace, respectively, launched self service systems for their advertisers to buy from. Other publishers watched as Facebook quickly won advertisers and earned significant revenue without the cost or difficulty of hiring a sales team. These publishers are now very interested in offering self service systems on their own sites. Self service technology platforms can be built in-house or licensed from a third party (like an ad server or specialized small company).
Many publishers, big and small, want self service systems; in fact, we get many emails each week from publishers that want to incorporate them. Ultimately, some will succeed with this type of system, but it’s not right for every site. Here are some advantages to launching a self service platform on your site, and some tips for making it work.
For smaller publishers, self service can replace a sales team
Small websites are generally managed by an individual or a small group of people. Hiring a dedicated sales team to sell advertising is both an expensive task and difficult to do successfully. With self service, smaller sites can earn some ad revenue directly, even without a sales team.
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