ZEDO hires Aashay Paradkar to lead new Ad Operations Services team

ZEDO, Inc., the advertising technology partner for publishers, has hired Aashay Paradkar to head up its new Ad Operations and Creative Services team. Paradkar will take over the Global Ad Operations Services team under Summer Koide, VP Product & Services at ZEDO.

Aashay brings with him over ten years of experience, most recently with Cybage Software, heading up a large staff providing ad operations and technical support to companies such as Operative, Pubmatic, Digital River and more.

“ZEDO’s suite of premier products, services and technology solutions is the need of the hour for top publishers and agencies today,” Paradkar said.  “Quality websites – including newspapers, magazines and video – already capture the attention of the audience that advertisers seek.  Our ad operations and creative services let these publishers focus on their core competency – bringing top quality content to their users 24 hours a day.”

ZEDO offers full service ad operations, as well as an overflow/insurance model to counter lumpy demand with static staffing. Ad Operations customers will have dedicated, trained staff, 24-hour customer support and a local account manager. ZEDO is proud to offer this cost cutting service to publishers, especially newspaper publishers, as well as many other innovative products and services.