ZEDO Develops Innovative Rich Media Formats to Help Publishers Make More Revenue
SAN FRANCISCO, CA–(Marketwire – November 15, 2010) – Rich Media ad formats have been yielding higher click through rates than banner ads for some time now. As Internet users tune out banner ads, innovative new types of ads have been developed to capture attention and encourage clicks, keeping the online advertising industry sustainable. ZEDO introduces not only a suite of innovative rich media ad formats for publishers, but incremental ad formats like slider ads, ads on photos and ads on videos, too.
ZEDO, Inc. Rich Media expert Vinay Uttamchandani states, “Rich Media Ads are becoming the best option for publishers to attract traffic and sales. Advertisers love these formats as they are always looking out for something new and innovative. Most of all, incremental ad formats are new innovative formats which help advertisers to increase their performance. They also help publishers increase their revenue without putting in too much effort.”
ZEDO Rich Media formats stand to be some of the most innovative and easy to run formats within the online advertising technology industry. Publishers who want to make more revenue by adding rich media and/or incremental ad formats to their site should contact ZEDO today.
ZEDO, Inc. is a digital ad solutions company that offers products and services for a publisher’s premium, self service, and remnant inventory. Products include ad network optimization, innovative rich media formats for publishers’ direct sales teams, full featured ad serving, behavioral targeting data built into the ad server, an exchange-like platform for publishers to sell behavioral and DMA targeted inventory at high CPMs (see: www.zedoadnetwork.com), a self service platform to allow advertisers to buy directly from a publisher, outsourced ad ops and more. These products are integrated into one technology platform for publishers to choose from, or use seamlessly together. ZEDO has been in the internet advertising industry for over 10 years, and is the most successful independent ad server in the US. The company provides innovative solutions that boost revenues for Internet publishers.
ZEDO is headquartered in San Francisco and has four development centers in Russia and India.
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