I am happy today to announce that ZEDO has become a member of the Network Advertising Initiative, a coalition of over 90 online advertising companies committed to complying with self-regulatory standards that establish and reward responsible business and data management principles.
As I have increased my involvement in Consumer Privacy and Security here at ZEDO, I have been focused on ensuring best practice teams and processes to ensure that ZEDO customers and online consumers are well-protected. At the same time, the industry has taken note of the growing concern over online privacy, and taken significant steps toward protection, with the formation of several groups and boards collaborating on self-regulation and privacy guidelines.
ZEDO’s continued to commitment to online privacy and trust is also noted in our recent achievement of the 2012 Online Trust Alliance’s Honor Roll. We are proud to sit on this list with top FDIC, Ecommerce and Social Media sites, as well as other accomplished OTA members.
As a part of our membership with NAI, we offer consumers the chance to opt out of behavioral advertising from our clients using NAI’s Centralized Choice mechanism.