ZEDO Advertising Technology Updates – September 2013

Custom Targeting

Custom targeting will allow users to create and target ads to key-value pairs, as well as apply logical operators. You will be able to target based on user agents as well as combination of demographics, for example: targeting users from Mumbai and San Francisco who are working in the IT industry, between the ages of 25 and 30.

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Browser data in Report Builder

You can now include user browser data (when using browser targeting) in your custom reports. In combination with other targeting filters, this adds an additional perspective to granular data analysis.

 

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Improved Activity Targeting

We have updated our behavioral cookie setting so you can now allow an Ad to set up to 5 activities on click.