ZEDO Advertising Technology Updates – November 2010

Our latest round of updates includes a more streamlined Ad Network Dashboard, Activity lifetime for Profile targeting, and Phase 2 of the Account Features page.

Link multiple Advertisers to a single Ad Network
Previously, if you had multiple logins for a single ad network, you had to create a separate Advertiser for each login, and the data were displayed separately on the Ad Network Dashboard. Now you can link multiple Advertisers to a single Ad Network, allowing you to track Ad Network revenue more effectively. We also added new functionality to pull only specific data from Ad Networks, by using standard key-value pairs.

Activity Lifetime for Profile targeting
Now you can set how many days an activity cookie should stay active for a user.

Daily Profit Report
Now you can get a daily breakdown in Profit reports. (This has been one of the most popular customer requests!)

More features on the ZEDO Features page
We’ve made more features visible in the user interface, so you can pick and choose which features you want active for your account.

We hope that you are as excited about these new developments as we are.  With one month left in 2010, make sure to check out December’s Advertising Technology Updates blog to see what’s in our last release of the year!

As always, learn more about any of these products and services at www.ZEDO.com or contact us at salesinfo@zedo.com.