ZEDO Advertising Technology Updates – May 2013

Infinite End Date for a Campaign:

Usually remnant and house ad campaigns are long running with only the creatives changes. Most of the users want such campaigns to never end.

With this feature we will allow users to set the end date of the campaign to infinite. This will enable user to serve house ads and filler ads forever without worrying about serving blank ads due to campaign expiry.

The below screenshot display a button next to Campaign end date which can be toggled to enable/disable end date to make the campaign infinite.

Other upgrades:

  • Improvements to the exclude a channel from channel set / remove from channel list from create ad channel targeting functionality.

  • Important database upgrade to support double byte character support.

  • Quick links to jump to ad tag generator page from campaign manager page as shown below