ZEDO Advertising Technology Updates – June

With half of 2011 now behind us, the ZEDO development team continues to produce innovative advertising technology for publishers.  We are most excited about our newest development – ZEDO mobile ad serving!  Read all about it in our latest press release here.

Run ads on mobile devices
Customers will now be able to run ads in the browsers of devices like the iPad, iPhone, and Blackberry, as well as other devices running the Android OS.


Added new COST PER DAY revenue model
Cost per Day [CPD] is a revenue model developed for situations in which advertisers want to pay a fixed price per day of a campaign, and don’t want to pay unless they get “enough” impressions.

The Advertiser can set a number of impressions (“minimum threshold”) below which they are not obligated to pay for a day, and a number of days (“targeted days”) within a broader campaign date range; After the ad has served at least the minimum amount for the number of days targeted, the ad will cease to serve. This gives publishers more flexibility for selling to advertisers.

Added support for tiling:
ZEDO now supports tiled ads. Now, Publishers can ensure that, on a page with multiple instances of an ad size, an ad will never be shown more than once per page view. To set up tiling in ZEDO, first create a Page (a set of the channel/ dimension combinations found on a web page).  Once you’ve set this up, ads of the same dimension that are targeted to that web page will behave as Tiled ads, never showing up in more than one space at a time, even if they’re targeted to multiple channels on that web page.


To learn more about ZEDO’s Advertising Technology products and services just contact us by visiting here.