Support for VAST 3.0
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Note: ZEDO Players are not VAST 3.0 compatible yet
Please refer to the knowlegebase for more details.
Passbacks for VAST Tags
ZEDO’s Passback feature can be used with VAST Compatible ad formats. There are times when Advertisers do not want Impressions from every user, so they just return empty responses. But you can use ZEDO’s Passback Tag feature to monetize Impressions that are not filled by your advertiser.
Please refer to the knowledgebase for more details