ZEDO Advertising Technology Updates – December 2013

Custom Targeting Improvements:

We released Custom Targeting a couple of months back, and have been rolling out enhancements. What’s new this time:

          Key-Value Filter in Rank Ads
          You can now filter your Rank Ads results by Key-Value.

          Display Name for Key-Values
          Because key-values themselves can get complicated and/or convoluted, we’ve added a
          Display Name, which is essentially a nickname for your key-value that makes it easier to           understand what you’re looking at.

 More Secure Ad Tag Options
You’ll be able to generate Yahoo, AOL, MSN and VAST ad tags with secure domains. And, as usual, we’ve released some backend performance improvement projects.