ZEDO Advertising Technology Updates – August 2012

AdHoc Reports is now Report Builder

AdHoc reports let you build you own reports, so we decided to rename it “Report Builder”.
To keep everything in sync with the new name we have also made some label changes in the UI.

Report Gallery
Along with the new name, we have also added the “Report Gallery”.  This new addition aims to share some useful reports and samples for each report type (nested, linear, crosstab) for your reference.

You can use these reports as-is or edit and save them to ‘My Reports’. You can run or schedule them from there as needed.

Knowledgebase in Global Search
Now you can quickly search for any topic  in our knowledgebase by typing in the global search box as shown below:

On clicking Search in Knowledgebase, you’ll see the search results in a new window.

Profile Targeting for VAST ads
In our effort to bring you the best video ad serving experience with VAST, we have added the ability to target user behaviors so your VAST ads reach only relevant users.

If you use ZEDO Profile Targeting, you will now see the Profile tab in the targeting section of the VAST ad trafficking form. This will allow you to serve video ads based on users’ behavioral patterns, which is proven to give you better performance.

Browser Targeting for Competing and Roadblock Ads
Browser targeting options will now be available for competing and companion (Roadblock) ad setups.

Macros for tracking Referrer URL and Page URLs
By customer demand! We have created macros to track Referrer and Page URLs for third party html code trafficked into ZEDO.

%ZZREFERRER% is used to track referrer URLs and is passed in the clickthrough URL of HTML codes.

For example, in this code snippet, pref is chosen as the placeholder variable.
<body>
<a href=”%ZZECLICK%http://www.facebook.com?pref=%ZZREFERRER%” target=”-blank”>

%ZZPAGEURL% is used to track referrer URLs and is passed in the clickthrough URL of HTML codes.

For example, in this code snippet, ref is chosen as the placeholder variable.
<body>
<a href=”%ZZECLICK%http://www.facebook.com?ref=%ZZPAGEURL%” target=”-blank”>

Iframe Buster for Overlay Ads
In response to popular demand, we’ve added an Iframe buster option to the Overlay ads trafficking form – when selected, this will allow Overlay ads to bust out of an Iframe ad tag and serve the ad animation as designed.