ZEDO Advertising Technology Updates – April 2015

URL Pattern Targeting

Knowing where their ads run is very CRITICAL for marketers. Recently we have seen players like Appnexus being very strict on what URL they send to buyers. Also sometimes campaign calls for a specific whitelist or a blacklist.

ZINC Adsales told us that they wanted to serve some ads only on certain domains and URLs but ZINC operations team was helpless as groups of publishers were using single tag.

One of our Network customer wanted to block a few domains for his advertisers and at the same time reduce operations work by using single tag.

We have a solution for all the above problems! URL Pattern Targeting. Live now.

Read: http://kb.zedo.com/url-pattern-targeting/

Activity cookie on secure channel

Till now we only supported acitivity logging on non secure channels. It appears that secure protocol is getting popular as many websites are going secure.

Customers using secure channels will be able to use behavioural targeting using activity cookie now.

Emails from white labeled domain

Users of the While labeled systems will now recieve emails from the white labeled domains.

UI changes

  • Video file limit increased to 20MB for VAST
  • Title for companion ads in the UI

Fixed second price calculation in PMP

We are now using method used by the industry to calculate second price auction when PMP deals are part of the bidding response.