ZEDO Advertising Technology Updates – 2012's First

We’ve been a bit too busy to update you monthly, so here’s a quick snapshot of some of the feature highlights from the end of the year.

Bulk Clone Ads – by popular demand!
Select multiple ads from a campaign and clone them with a single click (wuuuut?).  This is a huge time saver for cloning campaigns.  We plan to extend this in early 2012 to make it even easier to clone ads while cloning campaigns.

Targeting Icons added to Campaign Manager screen
A new column now shows all the targeting options applied to an ad.


Campaigns restriction for Advertiser User Accounts:
You can now specify individual campaign access for Advertiser accounts. This is useful when you want to restrict Advertisers from viewing data and reports of campaigns.

We’ve been a bit too busy to update you monthly, so here’s a quick snapshot of some of the feature highlights from the end of the year.

Bulk Clone Ads – by popular demand!
Select multiple ads from a campaign and clone them with a single click (wuuuut?).  This is a huge time saver for cloning campaigns.  We plan to extend this in early 2012 to make it even easier to clone ads while cloning campaigns.

Targeting Icons added to Campaign Manager screen
A new column now shows all the targeting options applied to an ad.


Campaigns restriction for Advertiser User Accounts:
You can now specify individual campaign access for Advertiser accounts. This is useful when you want to restrict Advertisers from viewing data and reports of campaigns.

Tearsheets Updates
ZEDO’s new tearsheet tool shows ads directly on a website.  The illustration below shows a quick links menu which appears when you mouse over the ad. Activate by clicking “Tearsheet”.


Billboard Ad format

IAB Billboard is one of six new IAB Rising Stars formats.  We have added a custom ad template for these ads.  The custom template is available on the Create Ad Page, using the Custom Code Generator link.

Cost-Per-Day (CPD) Properties in Ad Hoc Report Builder
Customers can now create an Ad hoc report template for CPD campaign reporting by including CPD properties such as “Days Targeted,” “Days Delivered,” and “Minimum Threshold” applied to the CPD campaign.


Inventory Forecast Report Improvements
Added a Quick Summary table in Inventory forecast report.

This summary displays the total Sold and Available impressions across your network or for certain channel / dimensions.  “Available” here includes any campaigns trafficked as Excess (remnant).

Inventory Forecast Reports also include a filter for Browsers.  Use this new filter in Inventory forecast reports to run forecast reports for various web browsers (limited to those available for ad targeting).

We also expanded the set of browsers to which you can target an ad to include the following new options:

  • Opera mini and Opera mobile in iPad, Android and other mobile devices
  • Internet Explorer version 9.x
  • Firefox version 4.x, 5.x, 6.x

Auto close time for Slider Ads
You can now set the auto-close time for ZEDO Slider Ads.  The default is 10 seconds.

More Options in Reach Frequency Report
We now support Reach frequency reports for Ad dimension, City, and State level data.

VAST ads using API’s
Users can now create VAST ads using ZEDO API

Support for Flash files with Multiple Click Tags
We have modified our create ad templates to accept and assign multiple click tags for the uploaded flash files as shown below:

This is supported for all templates that accept flash files.

Drag and Drop Creative in Create Ad
Users can now just drag and drop their creative from the desktop to the create ad form as shown below:

Processing Time Display
We have added live ad processing updates in Advertiser, Channel, Campaign, and Create ad confirmation page.

This feature will provide updates on the last processing start time and next ad processing schedule (useful when planning the launch of newly created ads for ad traffickers.)


Passbacks Excluded from Totals
We will now exclude passback impressions from the total impressions for ad networks in the ad network dashboard and profit reports.

This will help help optimization by reducing the discrepancy caused by passbacks.


Why Am I Serving Blanks?
We have also added basic explanations for blanks/default ads on the Rank Ads page.
A new messaging system shows you some reasons why blanks/default ads might be serving on a slice of inventory.  We are also making it more clear when fillers won’t serve, and why.


Admin Tab
The Users Tab has been renamed and repurposed to an Adminstrative panel.  Here, you’ll find a new subtab called “Setup”.

You can now set individual and account-wide preferences for various settings, including:

  • Ad and Campaign setup
  • Channel Setup
  • Advertiser preferences
  • Ad Tag options

We have big plans to expand this to many more individual and account-wide settings in 2012.


Pre-Book Orders (Reserve Inventory)
You can now prebook, or Reserve ads for an advertiser.. Reserved ads will be accounted for in Inventory Forecast reports, but will not go live until confirmed by ad operations.

Targeting Templates
Targeting Templates have been introduced to make it easier for ad operations to set up multiple ads with similar targeting requirements.




Alert Me When My Ad Is Live
SMS or Email alerts and updates about each stage of ad processing until it goes live.