Zedo adding iPad slots to ad exchange

Zedo adding iPad slots to ad exchange

April 25, 2011
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San Francisco advertising software and production firm Zedo said it is adding iPad advertising to its ZINC advertising exchange.

The service, for the time being offered in beta, is a reflection of the growing number of iPad users as well as the increasing number of papers launching iPad apps, said ZINC Product Manager Ivan Yakovenko.

“With 7 million people using the iPad to visit newspaper sites today there is a huge and fast growing opportunity for advertisers and agencies,” he said in a statement.

ZINC, which launched earlier this month, allows marketers to view newspapers’ online advertising inventory and then buy space through a single online interface.

It’s similar to Q-Exchange, an online hub created in February by QuadrantOne and its partners Tribune Co., Gannett Co. Inc., Hearst Corp. and The New York Times Co.

The company said it will release additional details about its service offerings to newspapers in the coming weeks.