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ZEDO Launches ZINC Self Service Ad Buying Platform

This week ZINC by ZEDO announced its new ZINC Self Service platform, which allows advertisers and agencies to buy ZINC’s unique advertising. For the advertiser or media buyer who buys on Facebook or Google but who wants to also try something that will stand out more, with the same creative, this self-serve offering will be a real help. Because there is no lengthy process and no contract, the advertisers can even be a small restaurant or a micro-enterprise. This is the first time that the many advertisers that buy on Google and Facebook can also run their existing video or display ads on unique formats that are 100% viewable and really will be seen by users.

ZINC is a better and cost efficient way to build brand on digital because it is 100% viewable and 100% fraud free and only needs existing creative and ZINC innovation in the delivery of the ads.
The new self-service platform makes it easy to buy advertising and pay using a credit card – without wasting time. Once a campaign is set, the buyer receives regular reports of performance. The reports are updated in real time – every fifteen minutes.

The ZINC platform allows buyers to target ads to the IAB contextual categories of publishers. Targeting is determined by the text content of the page on which the user is seeing the ad. The buyer can set a daily budget, or a lifetime budget, and target a specific geography. She can also add a title and description to the ads to give users more context, which attracts the right users to see or click on the ad.  Further precision targeting is offered through choices that include banner or video formats running on mobile or desktop, delivered like native ads to improve the campaign’s performance and provide a higher ROI.

ZINC Self Serve provides the same safeguards to the advertiser’s brand, ensuring ads are always served on 100% bot-free brand safe environments, that we provide to our large clients. We are the first choice of advertisers who are already buying on Facebook, because with little effort they get advertising that really makes them stand out from their competitors.

Ad Serving and Self Service Technology in One Place!

As a true advertising technology partner for publishers, we here at ZEDO have multiple products and services for publishers to choose from.  Most well known for our ad serving technology, we also have something that our competition doesn’t (and it just happens to be something that publishers and their advertisers want): a self service system.

Our expert engineer Ivan Yakovenko has worked diligently to make ZEDO the only advertising technology company that offers both a robust independent ad server AND a self service technology for publishers.

Not so sure about Self Service?  We want you to know that using it is easy and can help you save time and money.  By making it easy for advertisers to buy inventory directly from your website, and allowing them to manage their buys with a user-friendly technology, Self Service can save you time and money while keeping your customers happy and returning – which means more revenue for you (and isn’t that what this is all about?). Our experienced support team will help you throughout the entire installation process.  They will help you configure the technology to fit your specific needs, website design, language, targeting preferences, and inventory selling style.

Read more about ZEDO Self Service at:

http://www.zedo.com/product/selfServiceAdSystem.html.

Learn about all our products and services and see how we are able to claim that we offer publishers more options than any other advertising technology provider in the industry: http://www.zedo.com/product/for-Publishers.htm.

Contact salesinfo@zedo.com to learn more.

More Options to Monetize Inventory

ZEDO is the only technology partner that provides options to manage your direct sales, maximize revenue from your remnant inventory, and sell to small advertisers directly online.
  • ZEDO Ad Server:  Fully-featured ad server for managing direct sales
  • RevMax Yield Optimizer:  Do-it-yourself or full-service yield optimization with ad network management
  • Self Service Advertising Module:  Plug-n-play self service advertising system that plugs into your site, literally selling your inventory while you sleep

Your job as a publishers is to monetize.  The main objective is to sell your inventory to the highest bidder – and make sure you sell ALL of it.  Your ad inventory is your commodity, and we know that you depend on technology to manage this precious cargo.  You see, it’s our job to help you the publisher make as much revenue as possible, and to do so, we have created advertising technology products and services that can support all the ways you monetize.

While you focus on content, getting users to your website, and keeping advertisers coming back, we work on ways to help you sell and support your premium inventory that is  directly sold to your advertisers, the additional inventory that is handed to your ad networks, and inventory that is sold to your advertisers via a self service system.

Use the ZEDO Ad server to run reports that prove your value to advertiser, manage ad operations and trafficking, and adding countless customers as advertiser buy more and more inventory from your direct sales teams.  Then, use the ZEDO network optimizer “AdNet RevMax” to delegate left over remnent inventory that gets passed onto your ad network chain.  Finally, give your advertisers what they want to keep them coming back!   If some of them want a fast and easy way to buy inventory from you check out ZEDO Self Service for premium publishers at http://www.zedo.com/product/selfServiceAdSystem.html (cause it might be in your best interest to make those advertisers happy!)

By offering products and services that give publishers more advertising technology options, we have built a suite of tools and a knowledgeable support staff that can handle any need a publisher might have – including ways to manage ALL three types of your inventory under one roof. Have fun monetizing!!

ZEDO Advertising Technology Updates – August 2010

Welcome to the new monthly ZEDO Technology Updates blog post!  Each month we will share what new features and technology advancements our expert engineers and product teams have come up with to help publishers advance in the online advertising world.

Summer 2010 was exciting and busy for our innovation teams.  We were able to build and update a lot of advanced technology options for publishers. Check them out!

  • Self Service Advertising System for FREE

Now small publishers can make more revenue with Self Service Advertising! ZEDO will work on a Revenue sharing basis and offer a basic Self Service platform to small Publishers. Learn more at: http://www.zedo.com/product/selfServiceAdSystemFree.html

  • Upgraded Flash validation for ‘Upload Flash template’

We’ve surpassed Flash 8!! ZEDO can now rectify incorrect Flash ClickTAG implementations and notify users about missing Flash ClickTAG functions up to Flash version 10!

  • Set dates at Ad level

Customers often ask us – “Can I set run dates for a creative?” Previously, you had to set one date range for all ads in a Campaign. Soon, you’ll be able to set flight dates at the ad level.

Date targeting
If you’d like to learn more about anything on this list, go to http://www.zedo.com/publisher-products/.

If you’re interested in talking to someone about ZEDO, you can call our Sales team at 415-348-4076 or email salesinfo@zedo.com.

ZEDO is Much More Than an Ad Server.

The team here at ZEDO has been working diligently over the last two years to build the most advanced ad technologies on the market. We feel that it is now time for a new slogan that proclaims what ZEDO is: A Partner for Publishers.

ZEDO has always been an advertising technology leader. After extensive software development at the request of many of its customers and the need in the market place for a technology company that offers publishers everything they need, ZEDO now offers a lot more than just an ad server. It offers: multiple products for publishers to choose from or use seamlessly together in one platform. It is the most dependable platform for premium publishers to partner with for any one of their advertising technology needs. ZEDO is also the only technology provider that helps premium publishers increase revenues from direct sold, self service, and remnant inventory without requiring them to switch ad servers. Our new tagline, ‘More options, More visibility, More Revenue’, illustrates that choice of products and services that it now offers. The team here is proud of our technology, of our large research and engineering centers, and now our slogan and tagline to describe all this.

Introducing:
ZEDO
Advertising Technology Partner for Publishers

ZEDO offers: More Options, More Visibility, More Revenue. Products include ad network optimization for a publisher’s remnant inventory, innovative rich media formats for publisher’s direct sales teams, full featured ad serving for publishers, behavioral targeting data built into the ad server, an exchange-like platform for publishers to sell behavioral and DMA targeted inventory at high CPMs (see: www.zedoadnetwork.com), a self service platform to allow advertisers to buy directly from a publisher, outsourced ad ops and more.

ZEDO new slogan – Advertising Technology Partner for Publishers.

ZEDO new tagline – More Options. More Visibility. More Revenue.

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