ZEDO, INC., the leading independent advertising technology partner for publishers, has announced it has been selected for the Online Trust Alliance (OTA) 2015 Online Trust Honor Roll for the fourth year in a row. This honor demonstrates exceptional commitment to data protection, privacy and security in an effort to better protect customers and brands from the increased threats of cybercriminals and abusive privacy practices.
“We are proud to once again recognize ZEDO for its leadership and commitment to working with peers, the industry and competitors to embrace consumer protection and embrace their right to privacy,” said Craig Spiezle. ZEDO plays an incredible important role in the advertising supply chain helping increase the integrity of online advertising.”
“ZEDO strives to make security and privacy of its customers’ data a top priority.” stated Roy De Souza, ZEDO CEO. “We fully support the OTA’s Data Breach Guidelines, and we also adhere to industry guidelines for data protection.”
Nearly 1,000 companies comprise the Honor Roll, including ZEDO. The report indicates that company size and/or sales are not true measures of the level of security and privacy a company implements. “All companies are equally evaluated by the same criteria regardless of size. We have seen large e-retailers with significant sales fail to make the Honor Roll; conversely we have seen small to mid-size companies taking top grades,” said Spiezle.
Started in 2005 as an effort to drive adoption of best practices, the objectives of the Honor Roll are to 1) recognize leadership and commitment to best practices which aid in the protection of online trust and confidence in online services, 2) Enable businesses to enhance their security, data protection and privacy practices, 3) Move from compliance to stewardship, demonstrating support of meaningful self-regulation, and 4) Promote security & privacy as part of a company’s brand promise and value proposition.
Being named to the 2015 Honor Roll is a significant effort considering only 30 percent of the 1,000 web sites evaluated made the Honor Roll, distinguishing themselves by safeguarding data via best practices in three categories: domain/brand protection, privacy and security. Conversely, a nearly 70 percent didn’t qualify for the Honor Roll .
“We are honored to be recognized for the measures we take around security and responsibility for our customers,” said De Souza. “We feel an enormous responsibility to provide protection and security for our customers.”
To review the full 2015 Honor Roll report, please download a free copy.
ABOUT The Online Trust Alliance (OTA) The Online Trust Alliance (OTA) is a member-based, non-profit representing the global internet ecosystem – including the public and private sectors. OTA’s mission is to develop and advocate best practices and public policy which mitigate emerging privacy and security threats while enhancing online trust, innovation and the vitality of the digital economy. OTA is committed to the protection of critical infrastructure, balanced legislation and data protection through the promotion of best practices, benchmark reporting, and self-regulation. For more information, visit: https://otalliance.org
ZEDO, Inc. is a platform offering clever, proprietary high impact formats that help publishers get new revenue. Known for technical innovation and ability to scale, ZEDO offers publishers products and services – including ad serving – and rich media formats with 99% viewable impressions. ZEDO also serves advertisers through ZINC, a suite of high impact formats including video and native ads on premium sites. Founded in 1999, ZEDO is headquartered in San Francisco with offices in New York, Singapore, Sydney, Seattle, Los Angeles, Chicago and Phoenix, and development centers in Russia and India. As the largest independent ad technology player, the company is distinguished by its global reach and cosmopolitan market knowledge.