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ZEDO Announces the ZINC Exchange!


There are many ways that publishers and advertisers can sell and buy ad space. Today, the easiest and quickest way for advertisers to buy is with an Ad Exchange. Advertisers like exchanges because they are more transparent than ad networks and are easy and fast to use. For advertisers, there are no more sales calls from publishers or network sales reps. Instead, they choose to buy on their time in a quicker and easier way than our industry has ever seen before. They also remain in complete control. Exchanges are a great source of efficiency for agencies and advertisers. ZEDO, as you may have read today, is launching ZINC Ad Exchange.

ZINC is now in private beta and will soon be open to use by any advertiser. ZINC is different and better than other ad exchanges. Other exchanges sell remnant non-guaranteed impressions on a mixed bag of sites. The ZINC Exchange features only premium, guaranteed inventory – you choose and buy the inventory you want. There isn’t any remnant inventory. This is because the only advertising inventory you’ll find on ZINC is high-quality sites such as newspaper publishers from across the country.  The ZINC Exchange will offer only high-visibility, premium advertising positions on community and metro market news websites. ZINC’s web based interface offers real-time management of campaigns, instant reporting access at any time, and aggressive pricing that allows advertisers to maximize their media budgets. Inventory availability is clear and transparent – agencies see real-time inventory and actual pricing.

ZEDO CEO Roy de Souza stated in a recent press release that, “The ZINC Exchange offers an easy way to see prices, create a media plan, and instantly buy high quality, brand-safe ad space. The ability to do guaranteed buys with even delivery across the campaign is attractive to brand advertisers and agencies. I am excited to launch the beta today.”

We are thrilled to announce this new way to buy advertising directly from sites, specifically newspaper sites. Please contact us if you want to join the beta at www.Zincx.com.

P.S. Come see ZEDO at ad:tech in San Francisco April 11-13 to learn even more about Zinc Ad Exchange: Meeting Room MR9 (Expo Hall level 2).


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Click to buy guaranteed placements on newspaper sites.


Newspapers Jump on the ZEDO Bandwagon


Last week our CEO, Roy de Souza, announced that ZEDO is more capable than ever before of helping online newspapers cut costs and increase revenue. Not only do we have a suite of technology products for newspapers to choose from and use without switching ad servers, we now have an established team of expert ad operations specialists ready to take on any project or challenge from newspapers. We are happy to announce that, well, some newspapers heard us!

ZEDO is excited to welcome Omaha World Herald, The Daily Herald in Chicago (owned by Paddock Publications), and many more on board as our newest Advertising Technology customers. We look forward to helping these newspapers solve challenges, cut costs and keep their advertisers happy and coming back for more premium inventory.

Assistant Vice President of Paddock Publications, Kelly Bolyard, stated that, “ZEDO’s ad ops team is experienced with our ad server and works with us to make sure they understand our specific needs. As a result of our partnership with ZEDO, we never have to worry about being short on trafficking resources.”  Thanks, Paddock Publications!  Send us your trafficking work anytime, 24/7 and we will take care of it (same for all other newspapers out there too!).

So, are you a newspaper? Want to work with the only Advertising Technology provider dedicated to newspapers? Visit http://www.zedo.com/product/for-Publishers.htm to learn all about what we can do for you.

Contact us at: http://www.zedo.com/technology/switchToZedo.htm to let us know how we can help you have more options, more visibility, and make more revenue.


Newspapers, ZEDO is here for you.

With circulation of paper newspapers in decline since 2006 and traffic to online newspapers increasing, revenue from subscriptions has dropped significantly for newspapers. Now more than ever, newspapers are becoming increasingly dependent on online advertising. Enabling advertisers to reach their audience and promote their products and services, is still a main focus for newspapers – but the placement has transferred from paper to technology. This change has affected newspapers internally, and forced newspapers to hire technology minded staff in order to ensure advertisers that their ads will run effectively. Here at ZEDO we understand this. In response, we have become the only advertising technology provider dedicated to supporting and completely focusing on the online advertising needs of newspapers.

I believe that ZEDO is truly on the side of newspapers. Not only do we provide major newspapers around the globe with network optimization and ad network services, but we take the time to thoroughly learn about their industry. Newspapers such as the Omaha World Herald (in the US) and Malayala Manorama, Mid-day, and India Today Group (in India) are working with ZEDO because we understand their specific needs. We develop advertising technology solutions that can help newspapers cut cost, increase efficiencies, and make more revenue. We have built a dedicated team in-house to assist newspaper publishers 24/7 on any challenge that newspapers might have. Ad Operations is a key focus, as this is a continually challenging role to fill.

We have built an Ad Operations Service team of technology experts that are dedicated, 24 hours a day and 7 days a week, to newspapers. Newspapers can depend on ZEDO for affordable ad operations by outsourcing some or all of their ad operations and trafficking work flow (and do this without switching ad servers). This means that Newspapers can save money on hiring, training, and retaining ad operations professionals if need be and also depend on ZEDO during heavy work flow times when there is an overflow of ad operations work.

Also, we recently partnered with digital media consulting agency Maroon, and its Managing Partner Chris Tippie who was the head of the Yahoo newspaper consortium. Maroon has assisted us in connecting with newspapers that benefit from our cost cutting ad operations services. This partnership enables ZEDO to have first hand insight into the challenges that newspapers face, develop fitting solutions, and prove that we are completely dedicated to being a true partner to newspapers.

In addition to ad operations services, newspapers can also depend on ZEDO for rich media formats, an easy to implement self service system for direct ad sales, innovative ad serving, and a robust web-based UI platform that ad operations teams can use to manage every ad that runs on their site.

Learn more now by visiting: http://www.zedo.com/product/product-for-newspapers.htm

Read the press release at: http://www.marketwire.com/press-release/ZEDO-Inc-States-That-It-Is-a-True-Partner-for-Newspapers-1381669.htm

The Ups and Downs of Yahoo! Last Week

The Down: We were concerned to hear about the difficult time Yahoo! endured last week when the company laid off 600 staff members. CNNMoney stated in, “Yahoo! layoffs: 600 jobs cut in long-rumored move”, that Yahoo “has struggled as it tries to reinvent itself beyond an Internet portal. The company has lost major market share in display advertising.  Personally, I wonder how this will effect online newspapers. In my response to this announcement today, I talked about how I feel that Yahoo! has had lots of missed opportunities (Read my full response here).

The Up: During the same week of their 600 layoffs, Forbes posted the blog entry “Here’s How Yahoo! Climbs Above $20 and Stays There this Time.  It is obvious that Yahoo! is diversifying its model. I just keep wondering, how will this effect newspaper publishers? Check out my response to this news topic on Forbes blog by clicking: here

My ending note: The internet is a fast industry with lots of innovation and opportunity.  No matter what is happening with Yahoo! ZEDO is here for publishers, especially newspaper publishers.  As a true partner for publishers, we will continue to do whatever it takes to provide you with more options, more visibility, and more ways to make more revenue.

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Want to learn more? Contact us at: http://www.zedo.com/technology/switchToZedo.htm