ZEDO Advertising Technology Updates – March 2012

Customized reports by Campaign
You will be able to specify which fields your advertisers can see in campaign reports.

  • Activate Custom Reporting for the campaign
  • Choose reporting metrics [Show: impressions/clicks/actions/revenue] for “custom reporting” campaigns for advertiser roles

Passback for VAST ads
Users can enable pass backs in the Create ad form for VAST ads, and generate Pass back VAST tags. This helps you work with  Video ad networks and monetize revenue by serving the next possible ad when an ad network does a passback.

Ad performance information for Channel Sets
When adding / removing ads from a channel set, it’s impossible to determine which ads to chagne without seeing which ads are serving. By bringing a mini ad dashboard to the edit channel set page, you can now use this important context when deciding which ads to turn off.

Targeting details on targeting icons
The targeting icons on the ads dashboard and rank ads pages will show the targeting details on mouse hover on the icons.

Campaign rate in pacing report
Pacing Report will now have a column to display campaign rate.

Disable Schedule Reports for Ad Trafficker users
Default ad trafficker can now disable schedule reports created by any user.

Editable Action Cookie Lifetime
Users can now define a different cookie tracking time for actions created for a campaign/advertiser.


ZEDO, the leading advertising technology partner for publishers, has announced the roll-out of several new services and its expansion of its US arm into a new San Francisco Headquarters.

ZEDO’s new services, launched in 2011, include rich media, ad operations, the inView Slider format for monetizing below the fold inventory, and ZINC Exchange, a premium  exchange launched in India last summer and coming out of US beta in Q1.

Publishers interested in beta testing the new exchange can sign up at

Eleven-year-old ZEDO, which was launched before the dot-com bubble and has grown in both India, Russia and the US, now has 250 employees worldwide.

As a result of its growth, ZEDO will be moving out of the offices on 2nd Street in San Francisco that it has occupied for most of its existence. Starting January 3, ZEDO’a new address will be 850 Montgomery Street, Suite 150, San Francisco CA 94113. The phone number will remain the same, 415.348.1975.

ZEDO is constantly trying to find new ways to help its partners. Having navigated the rough waters of print to digital with more than a thousand customers, we now have the honor of helping them grow their revenue in the new environment. We look forward to releasing even more new products in 2012.

Watch ZEDO in 2012 here, and on twitter at