Microsoft announced Thursday that the next version of its browser, IE 10, will ship with the controversial “Do Not Track” feature turned on by default, a first among major browsers, creating a potential threat to online advertising giants.That includes one of Microsoft’s chief rivals — Google.The change could also threaten the still-nascent privacy standard, and prompt an ad industry revolt against it. Do Not Track doesn’t attempt to block cookies — instead it sends a message to every website you visit saying you prefer not to be tracked.
Wired’s article really points out how much online privacy has become a concern among internet users, and also of the ethical people who serve them.So it’s with great pleasure that we announce that ZEDO today announced it has been named to the Online Trust Alliance (OTA) 2012 Online Trust Honor Roll, based on a composite trust score of security and privacy measures at hundreds of online sites.
Designed to recognize leadership, the Honor Roll distinguishes ZEDO as a “North Star” to inspire others. As part of the 2012 study, released June 6, 2012, OTA analyzed the adoption of key security and privacy initiatives, providing benchmark reporting and comparisons between key industry sectors including leading internet retailers, FDIC Top 100 Banks, and social networking sites. Of the companies evaluated by the non-profit, member-based OTA, less than 30% made the grade.
This report examined over 1200 domains and privacy policies, 3600 web pages, and over 500 million emails.
The focus of the OTA Online Trust Honor Roll is to:
1. Recognize exemplary efforts of leading companies toward data and user protection, as security & privacy efforts, and highlight them as “North Stars.” Organizations on the Honor Roll manage data via security best practices while having transparent privacy practices.
2. Demonstrate OTA’s commitment towards providing prescriptive advice, tools and resources to businesses to enhance the security and privacy of the internet.
3. Underscore the importance of focusing on security and privacy holistically, and that individual security and privacy initiatives cannot be pursued in isolation.
4. Provide benchmark scoring, using the Online Trust Index (OTI) and reported data attributes, for companies to evaluate their own sites, for businesses to use in evaluating partners, and for consumers to consider when interacting or doing business online.
Since 2010, the OTA Online Trust Honor Roll has recognized organizations that follow best practices in data security and privacy.
As one of those organizations, it is part of our mission to serve and protect both our partners and their users. If you have any questions about online privacy rules and how you can comply, please feel free to contact us and we’ll help you understand them.
- ZEDO Supports World Water Day & Water.org by Matching Donations on Blog and Twitter (zedo.com)
- Advance Internet Chooses Zedo (zedo.com)
- Sony Chooses ZEDO for Video Tagging (prweb.com)