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ZEDO Launches ZINC Self Service Ad Buying Platform

This week ZINC by ZEDO announced its new ZINC Self Service platform, which allows advertisers and agencies to buy ZINC’s unique advertising. For the advertiser or media buyer who buys on Facebook or Google but who wants to also try something that will stand out more, with the same creative, this self-serve offering will be a real help. Because there is no lengthy process and no contract, the advertisers can even be a small restaurant or a micro-enterprise. This is the first time that the many advertisers that buy on Google and Facebook can also run their existing video or display ads on unique formats that are 100% viewable and really will be seen by users.

ZINC is a better and cost efficient way to build brand on digital because it is 100% viewable and 100% fraud free and only needs existing creative and ZINC innovation in the delivery of the ads.
The new self-service platform makes it easy to buy advertising and pay using a credit card – without wasting time. Once a campaign is set, the buyer receives regular reports of performance. The reports are updated in real time – every fifteen minutes.

The ZINC platform allows buyers to target ads to the IAB contextual categories of publishers. Targeting is determined by the text content of the page on which the user is seeing the ad. The buyer can set a daily budget, or a lifetime budget, and target a specific geography. She can also add a title and description to the ads to give users more context, which attracts the right users to see or click on the ad.  Further precision targeting is offered through choices that include banner or video formats running on mobile or desktop, delivered like native ads to improve the campaign’s performance and provide a higher ROI.

ZINC Self Serve provides the same safeguards to the advertiser’s brand, ensuring ads are always served on 100% bot-free brand safe environments, that we provide to our large clients. We are the first choice of advertisers who are already buying on Facebook, because with little effort they get advertising that really makes them stand out from their competitors.

For Viewability and Brand Safety Advertisers Choose ZEDO Ad Server

In a market of incomplete information, you can claim anything. That’s how ads are called “viewable” when they really are not. As a buyer of ads, especially a buyer who is buying on a real-time bidding (RTB) platform,  you could be buying anything. In this scenario, the best case is that the ad isn’t seen. The worst case is that it is seen someplace you didn’t intend it to go.

This is going to be especially true on video pages, which are heavy traffic draws. If you as an advertiser are buying for reach, you are probably buying on numbers of impressions. But your ad is likely to go through four or five networks from the one on which you bought it to the site where it actually runs. And all of this is done in near-real time, by algorithms untouched by human hands.

Sure, there’s ad verifying software, and it helps a bit, but the ad verifiers often can’t see the ads either. They claim that they can see through iframes to the actual place an ad appears, but most browsers no longer allow that. Instead, those verifiers may generate dummy impressions, for which you have to pay. The more networks and exchanges that get between advertiser and publisher, the less it is possible with current browsers to “jump the frames” and tell where the ad is appearing.

Publishers are beginning to install code so their own inventory can be identified. Otherwise the advertiser has paid, but the publisher may not receive the revenue.

In a perfect world where a publisher sells directly to a trading desk, ads can be verified. How often does THAT happen nowadays? We’re trying to make that happen at ZEDO by assuring advertisers who buy ZINC formats to run on our ZEDO premium network that there will be no other middlemen, and that they will not be buying programmatically but buying direct. In the past few years, we’ve put a great deal of time and effort, as well as research and development, into developing a  network that can assure ad buyers reach, without sacrificing safety. In this way, our publishers also stand to combat the falling prices sometimes attributed to programmatic buying.