ZEDO Advertising Technology Updates – August 2013

Cost Per Engagement Phase 2

Cost per Engagement (CPE) allows you to allocate ads based on VAST events. We released Phase 1 of CPE in July. In Phase 2, we’re adding revenue data for CPE campaigns to Campaign dashboards and Profit Reports

New Tag Type: Ad Requests API

We’ve introduced a new ad tag type: Ad Request API. This ad tag lets you run ads on non-standard web browsers and applications that accept XML feeds.




Please contact ZEDO Support with questions.


ZEDO Advertising Technology Updates – July 2013

New Revenue type: Cost Per Engagement [CPE]

With video ad serving growing rapidly, advertisers need to be sure that their video ads are engaging viewers and generating interest about their products. Viewer engagement is measured by events:  start, midpoint view, full screen views, etc., that are defined by VAST video standards. These metrics give good insight into video ad performance.

Advertisers want to be able to pay publishers based on these events. Our new Cost per Engagement [CPE] revenue type lets publishers track this type of payment and allocate campaigns based on the event they will be paid for. This makes it easier for users to manage campaign revenue based on engagements.


Create Campaign:

Report Builder:

Upgrades to VAST

VAST reports in access control

We’ve built some exciting features like VAST Events and Cost per Day revenue type. Reporting for these features was previously available only for administrative users.

Now, administrative users can allow any role type to see these reports.


Daily breakdown for VAST reports

Until now, users could see only Summary data for VAST Events. We have added a Daily data breakdown option to the VAST Event report.

Expanded access to VAST ad trafficking template

The VAST ad trafficking template will now be available for Custom Ad Trafficker and Publisher Ad Trafficker role types.

Channel sets for VAST video channels

Several of our customers have asked that we extend our Channel Sets functionality to work for VAST video channels – so we did. You can now create a Channel Set for your VAST Enabled Channels.

Clone VAST Ads

Cloning functionality has been added for VAST ads.

Targeting Template For All Ad Types

Earlier this year we introduced targeting templates in our ad trafficking form, which allowed ad traffickers to save common settings as a template, making it faster to traffic highly targeted ads, (and making life easier for them!)

Initially this feature was released only for a few ad types. However, now we have updated this feature and made it available for all ad formats.

So we have just made this feature even more useful. Stay tuned, there is more to come!

iframe Buster in Ad Tag Generator

Because many customers use iframe tags to serve Rich Media ads, we’ve simplified the process of including an iframe buster in the ad tag.

When you generate an iframe ad tag, simply selecting Add iframe buster will add a placeholder for the buster file path (or you can include the path yourself, if you know it). There’s a link to the implementation guide for the feature right on the page.

Apply targeting template to multiple ads in Ad Search

Ad Search is much more than just a simple search. Now you can apply a Targeting Template to multiple ads (even ones belonging to different Advertisers and Campaigns) in a single step, using the new ‘Update targeting Template’ feature on the Search page (Campaigns tab >> Search sublink).

Screenshot with “Update targeting template” clicked

ZEDO Named a Top Trusted Website in OTA’s 2013 Honor Roll

For the second year in a row, ZEDO has been named to the Online Trust Honor Roll in recognition of our leadership in brand protection, online security, and privacy best practices. The Honor Roll calls out for praise those companies who best protect their own brand and their customers from cybercriminals.

OTA, a nonprofit organization that works collaboratively with industry leaders to enhance online trust, completed comprehensive audits of more than 750 domains and privacy policies, approximately 10,000 web pages, and more than 500 million emails for this report. The composite analysis included over a dozen attributes focusing on 1) site and server security; 2) domain, brand, email and consumer protection; and 3) privacy policy and practices. In addition to the in-depth analysis of their web sites; Domain Name Systems (DNS), outbound emails, and public records were analyzed for recent data-breach incidents and FTC settlements. Key sectors audited include the Internet Retailer 500, FDIC 100, Top 50 Social Sites, as well as OTA members.

“Consumers are trading billions of pieces of personal data in exchange for desired services. They rely on the integrity of the businesses collecting and storing this information to protect them,” said Craig Spiezle, president and executive director of the Online Trust Alliance. “We are very pleased with the voluntary level of adoption many consumer-facing websites implemented this year that went above and beyond baseline compliance.”

As a company, ZEDO has always been aware of the evolving landscape and the need to take a holistic view of security and privacy. We long ago shifted from compliance to stewardship, and have made data privacy part of our value proposition. We’ve made a long term ongoing investment in monitoring our own processes and practices.

Nearly a third of the companies reviewed made the Honor Roll, including ZEDO. The report indicates that company size and/or sales are not true measures of the level of security and privacy a company implements.

Started in 2005 as an effort to drive adoption of best practices, the Honor Roll’s objectives are to 1) recognize leadership and commitment to best practices which aid in the protection of online trust and confidence in online services, 2) enable businesses to enhance their security, data protection, and privacy practices, 3) move from compliance to stewardship, demonstrating support of meaningful self-regulation, and 4) promote security and privacy as part of a company’s brand promise and value proposition.

Being named to the 2013 Honor Roll is a significant achievement, considering the large number of companies that received failing marks for inadequate domain and consumer protection (22%), insecure websites (11%), and inadequate privacy policies or data collection practices (35%).

ZEDO Advertising Technology Updates – May 2013

Infinite End Date for a Campaign:

Usually remnant and house ad campaigns are long running with only the creatives changes. Most of the users want such campaigns to never end.

With this feature we will allow users to set the end date of the campaign to infinite. This will enable user to serve house ads and filler ads forever without worrying about serving blank ads due to campaign expiry.

The below screenshot display a button next to Campaign end date which can be toggled to enable/disable end date to make the campaign infinite.

Other upgrades:

  • Improvements to the exclude a channel from channel set / remove from channel list from create ad channel targeting functionality.

  • Important database upgrade to support double byte character support.

  • Quick links to jump to ad tag generator page from campaign manager page as shown below

ZEDO Advertising Technology Updates – April 2013

Country Forecast Report

We have now added forecasting by country to the Inventory Forecast Report.  This includes a country-by-country breakdown of total, sold, reserved and available inventory. This is useful for allocating impressions and allows your sales team to monetize inventory based on countries.

3rd Party Research Vendor support for VAST

You can now insert single-line 3rd-party research vendor tracking tags to track VAST ads externally.

Activity Targeting Enhancements  

Activity Targeting now includes support  for “NOT” logical operator and an improved

user interface to easily select and create logical expressions, This feature can help you understand the sequence in which the expression will be evaluated.

Integrated Security Screening with The Media Trust

Running an unknown 3rd-party tag through your network without  proper verification could risk your reputation in the market. Get this scanned with The Media Trust’s scanning solution in your ZEDO account.

ZEDO, in partnership with Mediatrust, has added an ability to scan 3rd-party ad tags uploaded in ZEDO system. This is a premium feature and will be available at the Advertiser and Campaign level.

Upon activating this for an advertiser/campaign, all the 3rd-party tags will be put for scan in Mediatrust. ZEDO support team will send you detailed report for any suspicious activity found for these tags and help you curb these issues before they spoils your relationship with your publishers or site users.

 Please contact your Account Manager to learn more.


InView Ad Tags

Our popular InView and StayOn ad formats have been a hit with advertisers and publishers.  Advertisers love the innovative, viewable unit, and Publishers love the integration with their site and supplemental inventory.

You can now generate ad tags for this High Impact Format directly in the ZEDO Ad Tag Generator.


Scheduled Reports

You can now edit the Subject Line and Message body for all Scheduled Reports.


ZEDO Advertising Technology Updates – March 2013

We continue to work hard on developing great advertising technology solutions for publishers here at ZEDO. Here is a list of the what we have been working on:

Publisher Role Enhancements

We have added the ability to hide Advertisers/Campaigns/Creative and revenue information from your Publisher and Publisher with Ad Trafficking (PAT) home dashboard graphs.

You can manage this in the Admin tab when you are creating or editing Publisher or PAT roles (see below).

Ad Selection in Campaign Navigation bar

This January we introduced a new navigation bar which allowed users to quickly access any campaign from the Campaign tab landing page. We have now added more features to it:

  • A dropdown to select and navigate directly to a specific Ad.
  • A Create option in the Campaign and Ad selection dropdowns, so you can navigate directly to Create Campaign or Create Ad from here.



Apply frequency cap to all channels

You can now apply a frequency cap to all targeted channels at once when you are capping By Channel – this will save time and effort previously spent on capping each channel individually.



Container Ad Enhancements

Added functionality/features to Container Ads

  • Logo
  • Footer message
  • Can make entire Leaf ad clickable
  • Border in between Leaf ads
  • Secure clickthrough URL option
  • Hyperlink capability
  • Options for opaque or transparent ad
  • ‘Enter’ to separate multiple lines of text


Other Ad Server Changes:

  • Replaced the old flash-based date picker in Create Ad with a JS-based date picker. This will load fast and will work on all browsers.
  • Increased the maximum file size limit for VAST ads to 10 mb.
  • Added Backup Ad for Vertical Page Pusher.
  • Removed auto close bar requirement for Horizontal Page Pusher (main and backup ads).

ZEDO Advertising Technology Updates – February 2013

VAST event report enhancement

Previously, the VAST event report we showed data up to the previous day – you had to wait for another day to check the current day’s event data. We now include the current day’s data in the report, and as it’s updated hourly, you can get the most current VAST events data at any time.

Separate Test Ad for backup ad

You can now test both the primary and back up ads – for all ad types – when trafficking.

VAST Event reporting in Report Builder

We have added VAST events as parameters in the Report Builder – you can now create your own custom reports for VAST events

State/City level data in performance report

You used to have to use Inventory reports to see state and city level data. Now, Performance reports will also show country, state, and city data, even if no ad is targeted to the particular geographic region. This will allow users to run any performance report (Advertiser, Campaign, . . . etc) for a country, state, or metro.

Iframe buster for Slider Ads

This improvement will allow users to slider ads using iframe tags. This was previously possible using JavaScript tags only. Just select the check box as show in the screenshot below:

ZEDO Advertising Technology Updates – December 2012

Ad code update for AdXpose: now Comscore AdEffx

AdXpose has changed their name to Comscore AdEffx, and they’ve released a new vCE code that offers significantly better viewability metrics and view through rate. They have stopped supporting the old code,  so we have updated our system with the new code for all our customers currently using this feature.

Where you previously saw “AdXpose” in the Research Vendor dropdown, you’ll now see “Comscore AdEffx”.

ZEDO Ad Network Reporting for Publishers

We are in the final stages of testing ZEDO Ad Network reporting data for publishers. Previously, data on ZAN impressions was only available through the Ad Network Dashboard. This feature will allow you to pull that data from the Reports tab, and will be released for customers in January 2013.

Daily Goal Data On Campaign Details Page

We are adding daily goal data to the Campaign Details table. A new “Today’s Goal” column will show the daily goal (impressions booked for the day) of each creative in campaigns with Even delivery or impressions allocated Per Day.

This column can be used to compare the creative’s actual progress to the day’s goal.

Custom Variables in VAST Tag

VAST is the IAB standard for video ad serving and is widely accepted and used by websites and ad networks. Advertisers often need to track data like Referrer, Page URL, autoplay, and traffic source for their videos; and ask publishers to pass this data via the ad tag.

Standard VAST variables are now available in the Ad Tag Generator. All variables are optional and can be selected as required.

FAQs merged with Knowledgebase
FAQs are now incorporated into the Knowledgebase: type your question or topic into the Knowledgebase search field in the Support tab.  (You will no longer see a static list of FAQs when you click the FAQs button.)

You can also search the Knowledgebase using the global Search box at the top of any page.

Updates to existing Rich media formats:

  • You can now include back up ads for Intromercial and Page Pusher formats, which will run in case the main ad fails to load.
  • We improved the StayOn/ Catfish ad format so you can run multiple instances of it on one page.

ZEDO Advertising Technology Updates – November 2012

Rank Ads
Rank Ads is one of the most important features of ZEDO; widely used by all customers. With the growing demand to add features to the page, it got a little difficult to navigate, so in the next few releases we lined up some changes we think will make it easier for users to use this tool to prioritize their ads.

This release includes the following changes.

  1. You can now hide Ad ID and Campaign Name
    • Fewer columns means you can see the entire table
  2. Added View Only Active Ads
    • When this is selected, you will see only the ads available to serve at that time. This means you will not see day/time targeted ads which are not scheduled for that day/hour.
  3. Added new optional column: Impressions served across all channels (optional). You will see this under both the Today and Total sections.


More enhancements are coming in the upcoming releases:

  • Download data as CSV
  • Improved management of the Rank Ads UI in the Admin tab (My Preferences)
  • Graphics
  • Other UI upgrades


Slider Top Right
We added a new position for the Slider Ad: Top Right. You’ll see it as a “slide from” dropdown when trafficking sliders.


Horizontal Page Pusher
We’ve updated the Horizontal Page Pusher template (in the Custom Ad Generator).

  • Added frequency cap for theExpand On Load: Now you can set the ad to auto-expand more than once.
  • Added vertical alignment


VAST Events for Wrapper Ads
Tracking user interaction is important for measuring the effectiveness of a video ad. Using the IAB’s VAST specs, we previously added event tracking for our VAST inline and overlay ads but not for 3rd party tags (“wrapper ads”). This limited publishers from analyzing the effectiveness of campaigns created using 3rd party VAST tags.

Now we’re releasing event tracking for VAST wrapper ads as well.


Upcoming Project Highlights
Upcoming Releases has been renamed Sneak Peek, and we’ve added an Also Working On section where we’ll show you what’s in the pipeline but not necessarily scheduled in a specific release. Feel free to give us feedback on what’s in development!


eCPM Trend Graph
eCPM trend graph under the Ad tag performance page in the Ad network Dashboard use to show the eCPM trend for only last 8 days.

We have improved this graph and it now includes upto 3 months ‘True Impressions’ graph along with ‘eCPM trend graph’ as displayed below.

Windows Mobile Browser Targeting
Added Windows mobile device and Palm device browsers under the browser targeting section in the create ad form as shown below:


Why Brands Prefer Bringing their TV Ads Online

Online video accounted for over half of internet traffic in 2011, and the runaway momentum of web video continues to grow with the introduction of less expensive tablets like the Nexus 7 and larger phone screens such as the Samsung Galaxy 3. There’s reason to believe that both the smartphone market and the tablet market will continue to grow with extraordinary momentum as people shift their consumption patterns away from the desktop, especially outside the US. According to Gigaom by 2016,  the world will be watching 833 days of video every single second.

 In August alone, market research firm comScore found that 188 million Americans watched video online. The figure represents an all-time high,  and these users accessed 37.7 billion videos.
Americans also saw 9.5 billion video ads in the month. So video, which is clearly a popular medium for content will also be a popular medium for advertising. It will be the shot in the arm that the advertising business sorely needs.
The ability to air their TV spots online is a boon for brands like Samsung and even Nokia, whose web videos have gone viral. As well as hoping for ads to go viral, brands are also happy to pay for users to see their TV Ads. This will allow brands to do what they have always wanted to do: integrated marketing campaigns that reinforce the same messages in multiple channels. That’s the only way to get attention in the current noisy environment.

At ZEDO, our publishers are seeing substantially higher eCPMS from video ads, and that’s just the beginning. The completion rate for video ads is much higher than the click-through rate for banners, which now looks stale by comparison.

We think video ads, especially full-screen video, will soon be as effective for brands as TV spots. In fact, over the summer Dell ran a campaign that we watched very closely, because it was the first of its kind. In the campaign, Dell delivered :15 and :30 second spots cross-platform to consumers on connected TVs and mobile devices. The ads linked to Dell’s rich media mobile site. Group M and Joule, WPP’s mobile agency, reported a 68% lift in the time consumers spent on the Dell mobile site if they had seen the ads on more than one device.

One reason this hasn’t happened earlier has been the difficulty of re-compiling video ads for the multitude of mobile operating systems and devices being marketed today, but that problem has largely been solved. Now advertisers can upload their TV spots once to every mobile device.

You can imagine how much this means for brands who have budgetary, logistical and time constraints on video ad production. If you can produce your ad once and take it to several platforms, clearly there’s an incentive –both a marketing and a budgetary incentive — to do so.