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ZEDO hires Aashay Paradkar to lead new Ad Operations Services team

ZEDO, Inc., the advertising technology partner for publishers, has hired Aashay Paradkar to head up its new Ad Operations and Creative Services team. Paradkar will take over the Global Ad Operations Services team under Summer Koide, VP Product & Services at ZEDO.

Aashay brings with him over ten years of experience, most recently with Cybage Software, heading up a large staff providing ad operations and technical support to companies such as Operative, Pubmatic, Digital River and more.

“ZEDO’s suite of premier products, services and technology solutions is the need of the hour for top publishers and agencies today,” Paradkar said.  “Quality websites – including newspapers, magazines and video – already capture the attention of the audience that advertisers seek.  Our ad operations and creative services let these publishers focus on their core competency – bringing top quality content to their users 24 hours a day.”

ZEDO offers full service ad operations, as well as an overflow/insurance model to counter lumpy demand with static staffing. Ad Operations customers will have dedicated, trained staff, 24-hour customer support and a local account manager. ZEDO is proud to offer this cost cutting service to publishers, especially newspaper publishers, as well as many other innovative products and services.

ZEDO’s 2010 in Review

2010 was an amazing year for ZEDO, thanks the continuing innovative nature of the online advertising industry and to our expert team. With a new spark and a surge of new advertising technology products and services, ZEDO brought more solutions to online publishers than ever before. Here’s a recap of our favorite things we did in 2010.

We introduced Outsourced Ad Operations services. Publishers using many different ad servers were pounding us with the question “Can ZEDO please help our ad ops team with overflow work load?” and we were proud to say “Yes we can!” Check out how outsourcing ad operations can help your team save money and reduce wasted time on hiring and retention, while maintaining 24/7 coverage. Read more.

We updated our brand messaging to accurately reflect who we are. As CEO Roy de Souza talked about in his “ZEDO is Much More Than an Ad Server” blog entry in April, ZEDO has always been an industry leader, developing innovative advertising technology that publishers need and depend on. Our team and capabilities have grown, and now we offer much more than an ad server. In 2010, we introduced a new tagline, “Advertising Technology Partner for Publishers,” and a new slogan, “More Options, More Visibility, More Revenue”, and we’ve lived up to those promises. We are the only advertising technology company with the ability to help publishers monetize revenue three ways: direct sales, self-service advertising and automatic optimization. Our robust UI gives publishers more insight into forecasting, while our ADMagic technology helps publishers save bundles of time by letting them see ad data directly on their web pages. Finally, publishers can make more revenue with ZEDO’s RevMax ad network optimization system, rich media and Incremental ad formats.

We fought the war against Malvertising! We made great strides to decrease criminal viruses, bad ad data in ad chains, and fake advertisers. It all started with our blog post “Addressing vulnerabilities in the ad network chain”. As a true partner for publishers, we published an article in iMedia Connection listing five tips for preventing Malvertising on a website. Additionally, we strengthened our fight internally for our customers by establishing a Publisher Protection Plan, to ensure that our customers ad data is as clean as possible. To increase protection for publishers, we partnered with The Media Trust (TMT) and AdXpose verification systems.

  • TMT – enables us to find bad data that may have found its way into our customers’ ad tags.
  • AdXpose – Publishers can monitor and audit ad data, and stop bad ads on sites in real-time.

We did all this in 2010 while still supporting publisher needs 24/7. Our support team continued to be the most expert and competent advertising technology support team in the industry. Apart from dealing with serious issues that publishers faced such as BOT and Spider filtering, we developed a filter fraud clicks system based on time intervals. Repeated clicks from the same IP and browser, on a given creative, within a 5 minute period will be considered fraud clicks and discarded.

We can’t wait to see what we do for publishers in 2011!

For more information on any of our products or services, please click: http://www.zedo.com/technology/switchToZedo.htm

Magically Saving You Bundles of Time.


Ad ops – stop wasting so much time searching for those problem banner ads that you have been instructed to take down! We are here to help you save time and headaches.  Introducing ADMagic, our new advertising technology that enables you to immediately identify problem banner ads, the source, and even pause the ad right from the page where the ad is serving.  By installing ADMagic, you and your co-workers can simply click a button to send ad details by email to your ad ops team to stop an ad that you don’t like.

Previously, this problem was only solved through the use of an installed packet sniffer, reviewing lines and lines of ad code and web calls, hours of investigation and phone calls, and hundreds of page refreshes to catch the ad.  Now, as soon as the problem banner is spotted, it can be reported and/ or stopped.  A half-day investigation is reduced to a two minute process.
plugin that helps ad ops team members immediately stop unwanted content or creative problems directly from your website.

Since ADMagic is tied directly to the ad server, it can share useful information like advertiser, impressions, status and more.  Ad ops can stop the problem and report it to the advertiser via email right then and there. We know what you’re thinking, that this COULD save you a bunch of time and headaches. We agree.

Check out these visuals:

Above, the ADMagic tool shows you the details of the ad right on the page.  You can even change the status of the ad and have it stop serving.

Sales professionals can quickly send a screenshot and problem report to the Ad operations team.

And, the ops team can check out the ad’s performance before taking any action.

ADMagic helps you resolve blocklist violations and prevent unwanted advertisers or content on your site.  ADMagic also lets you immediately kill potential unwanted malvertising, including attempted “drive by” downloads and fake antivirus warnings that scare or infect your users.  ADMagic addresses all these problems through exposing ad source information and providing controls that let you stop the ad and report it immediately.

Want to give it a spin?

  • Launch the Firefox browser.
  • Log in to your ZEDO account.
  • Click the “ADMagic” button on the home dashboard to install the plugin.
  • Restart Firefox.
  • Click the star icon at the bottom right of your browser.


Interested? Take a look at the full demo here: http://www.zedo.com/admagic