SceneChat and Zedo Advertising Partner to Deliver Integrated Social Advertising Delivery Platform
San Francisco, CA June 14, 2012
SceneChat, an interactive social video advertising company addressing the video abandonment and goal conversion needs of brand marketers, researchers and educators, today announced an agreement with Zedo Advertising to deliver interactive display ads into the SceneChat network – globally. The arrangement will enable SceneChat, as well as its customers to monetize a global base of users creating and sharing interactive social videos.
The SceneChat Social Engagement Platform offers the web’s first self-service social video marketing platform enabling anyone to create engaging interactive experiences that increase viewer watch time, gathers brand assessment information, and deliver customer conversions.
The arrangement with Zedo will enable SceneChat to monetize via ads those publishers opting into the SceneChat’s Free, ad-supported usage program. SceneChat will then serve ads to the engagement bar of select clients. Clients may opt out of advertising by signing up for a paid account. SceneChat starts charging at 200 views per month ($10 per mo.), with pricing into the billions of views.
SceneChat is a self-serve solution for marketers looking to increase video engagement and conversions. The platform provides the easiest, most flexible solution for creating, publishing and analyzing interactive social video marketing campaigns – without the need to migrate content to a specialized service, or hire video editors or Flash developers.
The Zedo / SceneChat combination will provide video companion display ad capabilities that help marketers augment video creative with dynamically driven display advertising. Marketers can create a more integrated messaging experience for prospects by timing placement of display ads with a specific call-to-action synced to a video. This capability can increase direct response to video campaigns, improve video completion rates and also drive prospect through the marketing funnel from awareness through conversion.
SceneChat enables the creation of interactive experiences that can be synced to specific scenes within a video, engaging audiences as they consume content. Interactions can be timed messages, polls, graphics, URL links, or multiple choice questions that can navigate a video. With SceneChat, marketers are able to design sophisticated interactions that engage audiences at the best time during video consumption – providing scene-relevant interaction that gathers data while driving conversions.
SceneChat experiences can be broadly distributed via Facebook or Twitter, or directly embedded on a publisher’s site or blog. In addition, the company offers both a WordPress plugin and on-site code that enables experiences to be directly published onto a site.
“We’re very pleased to establish this relationship with Zedo Advertising,” said Shawn Hopwood, CEO of SceneChat. “The Zedo platform provides a comprehensive display ad delivery platform that meets all our needs and those of our customers. We look forward to rolling out this solution to our growing network of brands, agencies and publishers.”
Founded in November of 2009, SceneChat is a pioneer in Social Video Marketing technologies. The company has developed patent-pending technologies that assist brand marketers, publishers and agencies to increase socialization and conversion around their online video content. SceneChat has an exceptionally strong founding team (including executives with marketing and product development expertise from Apple®, SGI® and Dolby® as well as a CTO with a Ph.D. in Computational Physics from Cal Berkeley). The company’s Angel list includes sports hall of famer Joe Morgan, and SceneChat’s Board of Advisors includes the co-founder of The North Face™, the former CTO of Palm® and a senior executive from Dolby® Labs.
SceneChat is a trademark of SceneChat, Inc. All other trademarks and registered trademarks previously cited are the property of their respective owners and are hereby acknowledged.
About ZEDO, Inc.
Zedo is a digital ad solutions company that offers products and services for a publisher’s premium, self service, and remnant inventory. Products include ad network optimization, innovative rich media formats for publishers’ direct sales teams, full featured ad serving, behavioral targeting data built into the ad server, an exchange-like platform for publishers to sell behavioral and DMA targeted inventory at high CPMs (see: www.zedoadnetwork.com), a self service platform to allow advertisers to buy directly from a publisher, outsourced ad ops and more. These products are integrated into one technology platform for publishers to choose from, or use seamlessly together. ZEDO has been in the internet advertising industry for over 10 years, and is the most successful independent ad server in the US. The company provides innovative solutions that boost revenues for Internet publishers.
ZEDO is headquartered in San Francisco and has four development centers in Russia and India.