Paul Prior Joins ZEDO as President; New York Office Expands

Paul Prior Joins ZEDO as President; New York Office Expands

San Francisco, CA (PRWEB) June 06, 2012
ZEDO, INC., the leading independent advertising technology partner for publishers, today announced that Paul Prior, formerly of Acceleration, will join ZEDO as President and head up an expanded New York presence for the company.

Paul is responsible for the overall growth of the company. In this role he oversees a number of areas, including: Global Sales, Global Account Management, Marketing, PR, Partnerships and Finance and is a key contributor to Strategy. Prior to joining ZEDO, he had extensive experience in digital, with 10 years at Acceleration, where he built the North American business with a focus on sales leadership, as well as forming global partnerships with Adobe (Omniture), Google (DoubleClick), ExactTarget and others to drive the global growth of the business. Prior to that he was at internet start-up, WinWin Technologies, where he managed US Operations and Product Management. Before this he spent 5 years at Cisco leading ISP Sales for Cisco in South Africa. Paul has a Bachelor of Business Science degree with Honors from the University of Cape Town, South Africa. Paul is based in the ZEDO New York offices.

“ZEDO’s vision is to be the leading global platform for premium digital publishers — to connect them directly to brand advertisers and their agencies who want proven high impact, high reach placements with quality audiences,“ said ZEDO CEO Roy de Souza. “Paul’s experience with both the advertising and the publishing sides of the industry will bring us immediately to the next level in our growth.”

ZEDO is a twelve-year-old advertising technology company, the largest independent ad server and a thought leader in the industry, known for continuous innovation and constantly improving its products as the market changes. ZEDO has a proven track record of helping publishers improve revenue, and is moving into the next phase of industry growth by featuring ad formats with 99% viewable impressions.

“I joined ZEDO to accelerate the company growth by leveraging the robust ZEDO ad platform, which today includes innovative high impact formats, private exchanges, and time-tested ad serving, especially on tablets and mobile devices,” says Prior. “No one else in the industry matches our record for on-point technology innovations, such as our market leading “InView” formats for 100% viewable impressions. The conversation is just beginning.”

Read more at: http://blog.zedo.com/wordpress/blog/2012/06/04/a-year-of-expansion-ahead-paul-prior-joins-zedo-as-president/

About ZEDO
ZEDO, Inc. is a full-service advertising technology partner for digital publishers. Distinguished for its technical innovations, its suite of products and services boost revenue and lower ad operations costs: a full-featured ad server, high impact ad formats, a private exchange for advertisers, yield optimization, outsourced ad operations, and ZINC, a premium CPM ad exchange. ZEDO’s products may be integrated into a single technology platform or used separately. Founded in 1999, ZEDO is headquartered in San Francisco, with offices in New York, Seattle, and Phoenix, as well as Russia, Sydney and India. As the largest independent ad technology player, ZEDO is differentiated by its global reach and cosmopolitan market knowledge.

About Paul Prior
Paul Prior is President of ZEDO, Inc. and is responsible for the overall growth of the company. In this role he oversees a number of areas, including: Global Sales, Global Account Management, Marketing, PR, Partnerships and Finance and is a key contributor to Strategy. Prior to joining ZEDO, he had extensive experience in digital, with 10 years at Acceleration, where he built the North American business with a focus on sales leadership, as well as forming global partnerships with Adobe (Omniture), Google (DoubleClick), ExactTarget and others to drive the global growth of the business. Prior to that he was at internet start-up WinWin Technologies, where he managed US Operations and Product Management. Before this he spent 5 years at Cisco leading ISP Sales for Cisco in South Africa. Paul has a Bachelor of Business Science degree with Honors from the University of Cape Town, South Africa. Paul is based in the ZEDO New York offices.

Learn more about ZEDO by following http://www.twitter.com/ZEDOinc

For information contact francine(at)zedo(dot)com or liz(at)zedo(dot)com