Newspapers, ZEDO is here for you.

With circulation of paper newspapers in decline since 2006 and traffic to online newspapers increasing, revenue from subscriptions has dropped significantly for newspapers. Now more than ever, newspapers are becoming increasingly dependent on online advertising. Enabling advertisers to reach their audience and promote their products and services, is still a main focus for newspapers – but the placement has transferred from paper to technology. This change has affected newspapers internally, and forced newspapers to hire technology minded staff in order to ensure advertisers that their ads will run effectively. Here at ZEDO we understand this. In response, we have become the only advertising technology provider dedicated to supporting and completely focusing on the online advertising needs of newspapers.

I believe that ZEDO is truly on the side of newspapers. Not only do we provide major newspapers around the globe with network optimization and ad network services, but we take the time to thoroughly learn about their industry. Newspapers such as the Omaha World Herald (in the US) and Malayala Manorama, Mid-day, and India Today Group (in India) are working with ZEDO because we understand their specific needs. We develop advertising technology solutions that can help newspapers cut cost, increase efficiencies, and make more revenue. We have built a dedicated team in-house to assist newspaper publishers 24/7 on any challenge that newspapers might have. Ad Operations is a key focus, as this is a continually challenging role to fill.

We have built an Ad Operations Service team of technology experts that are dedicated, 24 hours a day and 7 days a week, to newspapers. Newspapers can depend on ZEDO for affordable ad operations by outsourcing some or all of their ad operations and trafficking work flow (and do this without switching ad servers). This means that Newspapers can save money on hiring, training, and retaining ad operations professionals if need be and also depend on ZEDO during heavy work flow times when there is an overflow of ad operations work.

Also, we recently partnered with digital media consulting agency Maroon, and its Managing Partner Chris Tippie who was the head of the Yahoo newspaper consortium. Maroon has assisted us in connecting with newspapers that benefit from our cost cutting ad operations services. This partnership enables ZEDO to have first hand insight into the challenges that newspapers face, develop fitting solutions, and prove that we are completely dedicated to being a true partner to newspapers.

In addition to ad operations services, newspapers can also depend on ZEDO for rich media formats, an easy to implement self service system for direct ad sales, innovative ad serving, and a robust web-based UI platform that ad operations teams can use to manage every ad that runs on their site.

Learn more now by visiting: http://www.zedo.com/product/product-for-newspapers.htm

Read the press release at: http://www.marketwire.com/press-release/ZEDO-Inc-States-That-It-Is-a-True-Partner-for-Newspapers-1381669.htm