ZINC Debuts in Top 20 Buy Side Networks According to comScore
ZEDO, the leading global ad platform partner for publishers and advertisers, today announced that ZINC division in New York has debuted on comScore’s list of top 20 buy side networks.
March 13, 2014
ZEDO, the leading global ad platform partner for publishers and advertisers, today announced that ZINC division in New York has debuted on comScore’s list of top 20 buy side networks, an accomplishment that signifies rapid growth since its founding in 2012.
ZINC is the buy side of ZEDO’s high impact format marketplace, with offices on Madison Avenue in New York, and now in Los Angeles. ZEDO has focused ZINC on high impact video formats that enable brands and advertisers to gain unduplicated reach — something they can’t get on other video networks — because ZINC video ads appear alongside print content, rather than as a pre-roll video paired with video content.
“We knew we were growing, but sometimes it’s great to have our own optimism corroborated by the measurement and research of a company as well-respected as comScore,” stated ZEDO President and ZINC Director Paul Prior.
With five full time staff members in both Los Angeles and New York, the ZINC team offers brands and agencies the ability to deliver their digital video and display campaigns to a relevant online audience, with unduplicated reach at scale, through the ZINC exchange. Team members are excited about the growth opportunities ZINC brings for brands and advertisers.
ZINC is already known for its “99% viewable impressions” InArticle video ad formats, and its access to parent brand ZEDO’s portfolio of large premium publishers. Over the past year, ZEDO has invested heavily in developing new high impact ad formats for tablets and smartphones, which have gained wide acceptance by media buyers and brands. These new formats are running in both the US and Asia.
Learn more about ZINC at http://www.zincx.com and follow ZEDO on Twitter @zedoinc.
ZEDO, Inc. is a platform offering high impact formats. Known for technical innovation and ability to scale, ZEDO offers publishers products and services – including ad serving – and high impact formats with 99% viewable impressions. ZEDO also serves advertisers through ZINC, a suite of high impact formats including video and native ads on premium sites. Founded in 1999, ZEDO is headquartered in San Francisco with offices in New York, Los Angeles, Sydney, Seattle, and Phoenix, and development centers in Russia and India. As the largest independent ad technology player, the company is distinguished by its global reach and cosmopolitan market knowledge.