ZINC Boosts Growth With New Hires
ZEDO, the leading global ad platform partner for publishers and advertisers, today announced that it has hired two new executives for its ZINC division in New York.
March 12, 2014
ZEDO, the leading global ad platform partner for publishers and advertisers, today announced that it has hired two new executives for its ZINC division in New York. Max Dobbs, formerly National Account Executive at Dominion Enterprises, has joined the company as Senior Account Executive. Judy Noh has also joined from Dominion Enterprises, where she was a Digital Sales Planner.
ZINC is the advertising side of ZEDO’s high impact format marketplace, with offices on Madison Avenue in New York, and now in Los Angeles. ZEDO has focused on ZINC high impact video formats that enable brands and advertisers to gain unduplicated reach — something they can’t get on other video networks — because ZINC video ads appear alongside print content, rather than as a pre-roll video paired with video content.
Max has worked in digital and print media planning, sales, and execution for the last 8 years. He will be helping ZINC offer brands and agencies the ability to deliver their digital video and display campaigns to a relevant online audience, with unduplicated reach, through the ZINC exchange. He states that he is “looking forward to ramping up ZINC ad sales and excited about the hyper growth opportunities ZINC brings.”
At Dominion Enterprises, Judy generated strategic media plans to meet clients’ campaign objectives, and oversaw active campaigns to guarantee successful deliveries.
“Max and Judy will be a great addition to our fast-growing ZINC division, where they will be able to apply their experience in digital sales and digital media planning immediately. Each new hire is part of our deep belief in the value ZINC can bring to brands and advertisers through our suite of High Impact Formats and across our 1,200 Publisher partners in new and innovative ways,” said Paul Prior, ZEDO President.
ZINC is known for its “99% viewable impressions,” InArticle video ad formats, and its access to parent brand ZEDO’s portfolio of large premium publishers. Over the past year, ZEDO has invested heavily in developing new high impact ad formats for tablets and smartphones, which have gained wide acceptance by media buyers and brands. These new formats are running in both the US and Asia.
Learn more about ZINC at http://www.zincx.com and follow ZEDO on Twitter @zedoinc.
ZEDO, Inc. is a platform offering high impact formats. Known for technical innovation and ability to scale, ZEDO offers publishers products and services – including ad serving – and high impact formats with 99% viewable impressions. ZEDO also serves advertisers through ZINC, a suite of high impact formats including video and native ads on premium sites. Founded in 1999, ZEDO is headquartered in San Francisco with offices in New York, Los Angeles, Sydney, Seattle, and Phoenix, and development centers in Russia and India. As the largest independent ad technology player, the company is distinguished by its global reach and cosmopolitan market knowledge.