Craig Ellish Joins ZEDO as Senior VP, Advertiser Sales
San Francisco and NYC — January 15, 2015 — ZEDO, the leading global ad platform partner for publishers and advertisers, today announced that it has hired Craig Ellish as Senior Vice President, Advertiser Sales of ZINC. ZINC is the advertiser division of ZEDO.
With more than 18 years of experience in advertising sales in both traditional and digital media, Craig is a seasoned executive known industry-wide for building and developing sales teams, increasing revenue and fostering client relationships. In his role as Senior Vice President, Advertiser Sales, Craig is charged with leading and developing the ZINC high performance sales team and ensuring ZINC is recognized nationwide as the go-to source for state-of-the-art digital video advertising and marketing.
Previously, Craig served as Vice President, Sales and Publisher Development for LIN Media’s mobile division, LIN Mobile. A senior member of the Executive Team, Craig was responsible for building out the product offering from its inception, and ultimately helping LIN become an industry leader in mobile solutions.
Prior to that, Craig served as Director of Sales for Specific Media and MySpace for seven years. Craig began his career in advertising sales at Turner Broadcasting System, Inc., CNN Networks.
“Craig will contribute enormously to the ZINC business, with his expertise in both traditional and digital advertising sales,” said Paul Prior, ZEDO President. “He will lead the dynamic ZINC sales team in providing best-of-breed advertising solutions to premium brands and their agencies.”
ZINC is known for its 99% viewable impressions, full screen video ad formats, and parent brand ZEDO’s portfolio of large premium publishers. Over the past year, ZEDO has invested heavily in developing new high impact native video ad formats specifically for tablets and smartphones, and ad agency media buyers and brands have benefited. These new formats are running in both the US and Asia.
ZEDO, Inc. is a platform offering high impact formats to advertisers through a premium publisher network. Known for technical innovation and ability to scale, ZEDO offers publishers products and services – including ad serving – and high impact formats with 99% viewable impressions. ZEDO also serves advertisers through ZINC, a suite of high impact formats including video and native ads on premium sites. Founded in 1999, ZEDO is headquartered in San Francisco with offices in New York, Sydney, Seattle, and Phoenix, and development centers in Russia and India. As the largest independent ad technology player, the company is distinguished by its global reach and cosmopolitan market knowledge.