Have you tried creating a campaign to track conversions but would still like to optimize the ads based on the advertiser’s rates?
If so, then this would not have been possible initially as a campaign rate would either be based on the actions rate or the campaign rates.
But now, this can be done!
The new feature “Change Revenue calculations” on the campaigns page makes it possible.
- With this new option you can choose right at the campaign level if the campaign would be optimized on the campaign rates of advertiser rates.
- More flexibility and control in your hands.
You can change many different things now, including campaign type (Normal to Exclusive), Revenue Type (CPM/C/A), Inventory Type (Premium to Excess), and advanced tracking options.
Stay tuned for more changes to the campaigns page.