A Year of Expansion Ahead: Paul Prior Joins ZEDO as President

The future of advertising is mobile. 2012 is the year when mobiled device sales will replace PCs. The mobile future isn’t conventional display ads, where effectiveness declines every year; rather,  it is creative messaging delivered through equally creative new formats. In-page video will play a large part here, as well as display ads that only appear when a viewer scrolling down on a mobile device, reaches the appropriate content. We have always thought digital advertising could and should be as effective as TV advertising, and have spent years developing the technology to make it so.

 

The conversation around viewable impressions is just beginning, and fortunately ZEDO is positioned to be viewable impressions’  major player. Our early partnership with AdxPose, now comScore, made us the first to test the comScore VCE platform and certify that the viewable impressions percentage for our inView ad format suite is 99%. We have more experience under our belts than anyone else.

 

We are good at measuring the effectiveness of the ads we serve (and even those we don’t). We’re much more than an ad server now, although that was our roots. We offer high impact formats, private exchanges, and specific formats we invented for tablet advertising. For example, we now offer full screen video ads on the desktop, and we will soon have those available on tablets.

 

But the advertising industry hardly knows us, because we’ve been a partner to publishers for the last decade, and we’re headquartered in San Francisco. To give the ad industry greater exposure to us, we have hired  Paul Prior, formerly of Acceleration, to assume the role of President of Zedo and to expand our New York office.

 

ZEDO’s vision is to be the leading global platform for premium digital publishers — to connect them directly to brand advertisers and their agencies who want proven high impact, high reach placements with quality audiences. We are now  offering our private exchange platform technology to advertising agency holding companies.

 

Paul’s presence in New York will take us to the next level. We welcome him, and we predict a year of great growth and change under his leadership.

Enhanced by Zemanta

ZEDO is Known for Viewable Impressions

The conversation about viewable impressions is just beginning. We now know that we can reliably serve ads, because we have been doing that ourselves since 1999. But more and more, advertisers want to know that their ads are seen, rather than just served.

More often than not, you hear ordinary people, the ones advertisers are trying to reach, say “I don’t even see the ads when I go to a site. I just scroll past them.” This becomes increasingly true as mobile devices become the primary ways by which people read. The classic banner ads produce disappointing returns.

Our customers, often major publishers, began to ask us more and more often for ways they could prove the ads on their sites were actually seen, especially since the are paying by impression. And the inability to prove that ads are being seen has dragged down the CPM, and this the revenue, for publishers.

About six months ago, we decided to come up with a solution for them called “InView Formats.” These ads are designed to display in such a way that the user has to see them. These ad formats perform beyond our wildest expectations– it consistently delivers 99% viewable impressions. They are beginning to excite the market.

We are not just measuring what is viewable and what is but we are innovating formats and placements that ensure that Internet ads are 100% viewable or viewed by users.

How do we prove our success? We partner with comScore, whose AdXPose product measures constantly. And as the advertising industry moves toward buying only viewable impressions, and the dollars spent move this way – we have seen RFPs that say they only want to buy viewable impressions, we have a core technology product that creates only viewable impressions. This is ahead of the market, it is exciting and it makes Internet advertising better for the publishers and the advertisers.

ComScore is recognized as the most reliable measurement tool in the industry; in fact, many complain that it is too conservative in its measurements. But with 99% viewable impressions, we can’t complain.

We are now testing even more innovations some of which include video, to see if we get as good viewable impression results. We’re all over viewable impressions, so we will let you know here, in the blog! It’s a very exciting time at ZEDO. If you need viewable impressions as an advertiser or a publisher – call us. We have the technology.

Enhanced by Zemanta

ZEDO MOVING TO LARGER QUARTERS, LAUNCHES NEW SERVICES

ZEDO, the leading advertising technology partner for publishers, has announced the roll-out of several new services and its expansion of its US arm into a new San Francisco Headquarters.

ZEDO’s new services, launched in 2011, include rich media, ad operations, the inView Slider format for monetizing below the fold inventory, and ZINC Exchange, a premium  exchange launched in India last summer and coming out of US beta in Q1.

Publishers interested in beta testing the new exchange can sign up at http://www.zincx.com.

Eleven-year-old ZEDO, which was launched before the dot-com bubble and has grown in both India, Russia and the US, now has 250 employees worldwide.

As a result of its growth, ZEDO will be moving out of the offices on 2nd Street in San Francisco that it has occupied for most of its existence. Starting January 3, ZEDO’a new address will be 850 Montgomery Street, Suite 150, San Francisco CA 94113. The phone number will remain the same, 415.348.1975.

ZEDO is constantly trying to find new ways to help its partners. Having navigated the rough waters of print to digital with more than a thousand customers, we now have the honor of helping them grow their revenue in the new environment. We look forward to releasing even more new products in 2012.

Watch ZEDO in 2012 here, and on twitter at www.twitter.com/ZEDOinc

Solving the Problem of Global Ad Compliance: ZEDO Partners with GeoEdge

In a global online publishing environment, all  advertising laws and regulations are not the same. How do you ensure that content appears accurately in hundreds of  locations? And how do you monitor your advertising policies to make sure you comply with the laws of each country?

Large publishers with a worldwide presence have had difficulty enforcing compliance with the laws and regulations of different jurisdictions. We’ve been especially aware of this because we have been serving the online publishing industry  with ads almost since it began.

Now we think we have found our publishing clients an effective solution. ZEDO has partnered with GeoEdge Ltd., the leading geo-visibility solution provider, to give our publishers have clear visibility into  their global ad inventory and enforce compliance. This should also help you maximize your SEO and SEM globally. After all you can’t measure what you don’t monitor.

GeoEdge, an advanced geo-location toolset, helps publishers, advertisers, ad networks and SEO/SEM experts  view web content on a geographical basis – from virtually any location in the world. Its tools will give our publishers unrivalled compliance enforcement and the ability to monitor entire global ad inventories on one screen, ensuring that ad policies and rules are not breached. Publishers can check that content appears accurately in different markets around the world, comply with governmental and organizational policies in each country, and reduce hassle with more effective and efficient QA.

GeoEdge will now be a part of our platform, providing even more value to our existing publishers and helping us grow our US customer base. Traditionally recognized as a partner for publishers,  we offer our customers more advertising technology options, more visibility of analytics and data, and more ways to cut cost and increase revenue. ZEDO’s feature set is specialized for the needs of publishers with growing inventory, a growing user base, and an urgent need for more efficient ad inventory management.

Enhanced by Zemanta

ZEDO Announces the ZINC Exchange!


There are many ways that publishers and advertisers can sell and buy ad space. Today, the easiest and quickest way for advertisers to buy is with an Ad Exchange. Advertisers like exchanges because they are more transparent than ad networks and are easy and fast to use. For advertisers, there are no more sales calls from publishers or network sales reps. Instead, they choose to buy on their time in a quicker and easier way than our industry has ever seen before. They also remain in complete control. Exchanges are a great source of efficiency for agencies and advertisers. ZEDO, as you may have read today, is launching ZINC Ad Exchange.

ZINC is now in private beta and will soon be open to use by any advertiser. ZINC is different and better than other ad exchanges. Other exchanges sell remnant non-guaranteed impressions on a mixed bag of sites. The ZINC Exchange features only premium, guaranteed inventory – you choose and buy the inventory you want. There isn’t any remnant inventory. This is because the only advertising inventory you’ll find on ZINC is high-quality sites such as newspaper publishers from across the country.  The ZINC Exchange will offer only high-visibility, premium advertising positions on community and metro market news websites. ZINC’s web based interface offers real-time management of campaigns, instant reporting access at any time, and aggressive pricing that allows advertisers to maximize their media budgets. Inventory availability is clear and transparent – agencies see real-time inventory and actual pricing.

ZEDO CEO Roy de Souza stated in a recent press release that, “The ZINC Exchange offers an easy way to see prices, create a media plan, and instantly buy high quality, brand-safe ad space. The ability to do guaranteed buys with even delivery across the campaign is attractive to brand advertisers and agencies. I am excited to launch the beta today.”

We are thrilled to announce this new way to buy advertising directly from sites, specifically newspaper sites. Please contact us if you want to join the beta at www.Zincx.com.

P.S. Come see ZEDO at ad:tech in San Francisco April 11-13 to learn even more about Zinc Ad Exchange: Meeting Room MR9 (Expo Hall level 2).


Untitled

Click to buy guaranteed placements on newspaper sites.


Newspapers, ZEDO is here for you.

With circulation of paper newspapers in decline since 2006 and traffic to online newspapers increasing, revenue from subscriptions has dropped significantly for newspapers. Now more than ever, newspapers are becoming increasingly dependent on online advertising. Enabling advertisers to reach their audience and promote their products and services, is still a main focus for newspapers – but the placement has transferred from paper to technology. This change has affected newspapers internally, and forced newspapers to hire technology minded staff in order to ensure advertisers that their ads will run effectively. Here at ZEDO we understand this. In response, we have become the only advertising technology provider dedicated to supporting and completely focusing on the online advertising needs of newspapers.

I believe that ZEDO is truly on the side of newspapers. Not only do we provide major newspapers around the globe with network optimization and ad network services, but we take the time to thoroughly learn about their industry. Newspapers such as the Omaha World Herald (in the US) and Malayala Manorama, Mid-day, and India Today Group (in India) are working with ZEDO because we understand their specific needs. We develop advertising technology solutions that can help newspapers cut cost, increase efficiencies, and make more revenue. We have built a dedicated team in-house to assist newspaper publishers 24/7 on any challenge that newspapers might have. Ad Operations is a key focus, as this is a continually challenging role to fill.

We have built an Ad Operations Service team of technology experts that are dedicated, 24 hours a day and 7 days a week, to newspapers. Newspapers can depend on ZEDO for affordable ad operations by outsourcing some or all of their ad operations and trafficking work flow (and do this without switching ad servers). This means that Newspapers can save money on hiring, training, and retaining ad operations professionals if need be and also depend on ZEDO during heavy work flow times when there is an overflow of ad operations work.

Also, we recently partnered with digital media consulting agency Maroon, and its Managing Partner Chris Tippie who was the head of the Yahoo newspaper consortium. Maroon has assisted us in connecting with newspapers that benefit from our cost cutting ad operations services. This partnership enables ZEDO to have first hand insight into the challenges that newspapers face, develop fitting solutions, and prove that we are completely dedicated to being a true partner to newspapers.

In addition to ad operations services, newspapers can also depend on ZEDO for rich media formats, an easy to implement self service system for direct ad sales, innovative ad serving, and a robust web-based UI platform that ad operations teams can use to manage every ad that runs on their site.

Learn more now by visiting: http://www.zedo.com/product/product-for-newspapers.htm

Read the press release at: http://www.marketwire.com/press-release/ZEDO-Inc-States-That-It-Is-a-True-Partner-for-Newspapers-1381669.htm

ZEDO hires Aashay Paradkar to lead new Ad Operations Services team

ZEDO, Inc., the advertising technology partner for publishers, has hired Aashay Paradkar to head up its new Ad Operations and Creative Services team. Paradkar will take over the Global Ad Operations Services team under Summer Koide, VP Product & Services at ZEDO.

Aashay brings with him over ten years of experience, most recently with Cybage Software, heading up a large staff providing ad operations and technical support to companies such as Operative, Pubmatic, Digital River and more.

“ZEDO’s suite of premier products, services and technology solutions is the need of the hour for top publishers and agencies today,” Paradkar said.  “Quality websites – including newspapers, magazines and video – already capture the attention of the audience that advertisers seek.  Our ad operations and creative services let these publishers focus on their core competency – bringing top quality content to their users 24 hours a day.”

ZEDO offers full service ad operations, as well as an overflow/insurance model to counter lumpy demand with static staffing. Ad Operations customers will have dedicated, trained staff, 24-hour customer support and a local account manager. ZEDO is proud to offer this cost cutting service to publishers, especially newspaper publishers, as well as many other innovative products and services.

ZEDO in iMedia Connection! "Self Service Tips for Publishers"

iMedia Connection November 3rd

sh

Sales success without the sales staff?

In 2007 and 2008, Facebook and MySpace, respectively, launched self service systems for their advertisers to buy from. Other publishers watched as Facebook quickly won advertisers and earned significant revenue without the cost or difficulty of hiring a sales team. These publishers are now very interested in offering self service systems on their own sites. Self service technology platforms can be built in-house or licensed from a third party (like an ad server or specialized small company).

Many publishers, big and small, want self service systems; in fact, we get many emails each week from publishers that want to incorporate them. Ultimately, some will succeed with this type of system, but it’s not right for every site. Here are some advantages to launching a self service platform on your site, and some tips for making it work.

For smaller publishers, self service can replace a sales team
Small websites are generally managed by an individual or a small group of people. Hiring a dedicated sales team to sell advertising is both an expensive task and difficult to do successfully. With self service, smaller sites can earn some ad revenue directly, even without a sales team.

Continue reading article: http://www.imediaconnection.com/content/27976.asp

imc

iMedia Connection uses ZEDO, Inc.!


Recently, the online publisher of content, news, and commentary on critical issues affecting buyers and sellers in the interactive media and marketing industry, iMedia Connection, switched ad serving technology providers from Microsoft  to ZEDO, Inc.  We are thrilled to have them on board as a customer, and look forward to supplying ad operation problem solving, innovative and creative technology enhancements, and competent 24×7 customer support.

We understand that it is iMedia Connection’s job is to produce valuable content for its audience, and we plan to be a strong advertising technology partner behind the scene, solving the ad technology issues, so that iMedia Connection can focus on its main objectives. We will achieve this plan in three ways:

  1. Providing iMedia Connection with more adverting technology options to choose from and use seamlessly together in one web-based platform.
  2. Giving them access to more visibility of critical data and information about their past, current, and future inventories.
  3. Helping them to increase monetization, and make more revenue in the process.

Welcome iMedia Connection!