ZEDO’s Intromercial Ad Format

ZEDO’s Intromercial Ad Format

iMediaconnection.com
By Roger Park, Associate Editor
March 21, 2005
View the Article

Ad serving company ZEDO, Inc. announced the launch of an Intromercial ad format for their publisher clients.

Intromercial is a full-page ad that plays for ten seconds before the users sees the front page of a site. After the ad plays, it resolves to a small corner banner on the next page.

“With increasing popularity of rich media, there is a significant demand from customers to implement new and innovative ad formats,” says Roy de Souza, chief executive officer, ZEDO.

ZEDO says that a survey of some clients showed a 38 percent higher click-through for Intromercial ads as opposed to normal banner ads. ZEDO’s clients include CNET Networks and Glispa and NextGame.

“The ZEDO Intromercial ad format is a simple, repeatable format that sets a good standard for advertisers. It’s a format advertisers like, understand and they are willing to pay well for,” adds de Souza.

Zedo’s Landing Page Optimization

Zedo’s Landing Page Optimization

iMediaconnection.com
By Roger Park, Associate Editor
February 16, 2005
View the Article

Ad serving solutions company ZEDO, Inc. announced the launch of its landing-page optimization tool. ZEDO claims their new tool will enable marketers to maximize return on investment (ROI) for post-click campaigns by optimizing the performance dynamic landing pages.

ZEDO’s landing page optimization enables advertisers to enter multiple landing pages for each creative in a campaign. ZEDO will then automatically rotate click-throughs to the landing pages for each creative. The optimization engine computes the cost thousand impressions (CPM) for different landing pages and directs the user to the highest performing landing page. ZEDO claims this ensures better conversion for each click.

“ZEDO has been setting standards in optimization technology by constantly building newer features and techniques to generate measurable results for successful, savvy internet companies that are focused on maximizing ROI. Landing Page Optimization developed by ZEDO will prove to be a powerful tool for companies in the lead generation space,” says Roy de Souza, chief executive officer, ZEDO.

More details of the research and methodology by ZEDO are presented in a white paper at http://www.zedo.com/white-paper.htm .

Webchutney ties up with ZEDO

Webchutney ties up with ZEDO

INDIATIMES NEWS NETWORK
FEBRUARY 09, 2005
View the Article

NEW DELHI: Webchutney, a leading interactive agency, has tied up with San Fransico-based ZEDO, Inc., a leading provider of Customer-Fit Ad Serving solutions, as its ad serving partner.

Under this agreement, ZEDO will provide ad-serving solutions for all of Webchutney’s businesses for its clients. “Online advertising has been paramount to the success of our clients’ media strategy and a critical part of our agency’s skill set,” says Sidharth Rao, CEO of Webchutney.

“While almost every other advertising agency is choosing to outsource this important media service, we felt it was time to augment our existing expertise and offer our advertisers a de dicated ad serving platform that is unique to the industry.

Given ZEDO’s proven track record, we are confident that the deployment of their Third Generation Ad Serving”!

ZEDO’s Third Generation Ad Serving”! Technology offers precision targeting and delivery, advanced campaign optimization, comprehensive reporting and powerful access control.

In addition to other ROI enhancing features, ZEDO’s auto-optimisation tool will benefit customers to deliver the most effective ads automatically using the concept of Effective CPM (ECPM).

This allows advertisers to automatically prioritise ads by profit and thus maximise returns on their ad spends.

Webchutney currently operates out of three cities- New Delhi, Mumbai and Bangalore, Webchutney’s portfolio of clients include Microsoft, ICICI Bank, ABN AMRO Bank, HBO, Xerox, Tata Sons, Tata Indicom, MSN, Times Internet, Encyclopeadia Britannica, Avaya GlobalConnect, and ESPN Star Sports and more.

ZEDO SIMPLIFIES AD TRAFFICKING; INTRODUCES AN ARRAY OF DASHBOARDS FOR REAL TIME PERFORMANCE STATISTICS

ZEDO SIMPLIFIES AD TRAFFICKING; INTRODUCES AN ARRAY OF DASHBOARDS FOR REAL TIME PERFORMANCE STATISTICS

SAN FRANCISCO, December 6, 2005 — ZEDO, Inc. a leading provider of online ad serving solutions, today released a series of usability improvements designed to dramatically increase efficiency, and significantly reduce wasted time and effort. ZEDO has introduced a range of Performance Dashboards which quickly summarize daily and ongoing ad delivery. Quick Links and drill-downs for easy data access, Channel Sets for bulk channel targeting, and Tool Tips for instant help.

ZEDO’s new enhancements will streamline steps in trafficking, and provide critical campaign data within a few keystrokes. With ZEDO’s Performance Dashboards ad traffickers can now see – at a glance – a comprehensive summary of Advertiser, Campaign and Channel performance. Drill Downs have been added to reduce clicks and facilitate jumping between views. Channel Sets provide a logical, user-defined grouping of targeting areas across multiple sites, to simplify trafficking for large campaigns.

“We manage multiple campaigns across 40+ travel websites. Each campaign has separate measurement and performance criteria. We’ve found that ZEDO’s new usability enhancements are an intuitive and effective way to both get a snapshot of our network as a whole and drill down to specific campaigns on certain websites,” said Cree Lawson, Founder and CEO of Travel Ad Network.

Roy de Souza, ZEDO’s CEO noted, “We have an aggressive development cycle with releases every six weeks. We are focused on constantly delivering feature sets that make ad serving processes more simple and efficient for our customers.”

Working alongside some of the world’s top marketers, ZEDO has developed an ad serving platform focused specifically on the needs of digital direct marketers and publishers serving rich media. Among ZEDO’s leading customers are Hi5.com, Freeze.com, Hotwire, CNET Networks, Live 365, QuinStreet and The National Enquirer.

ABOUT ZEDO

ZEDO, a leading worldwide provider of online ad serving, uses a proprietary Third Generation Ad Serving™ technology that is faster, immensely scalable and highly flexible in meeting custom requirements. ZEDO’s ad serving platform provides advanced features that enable low cost rich media serving, automatic revenue optimization, precision targeting (profile, behavioral, bandwidth, geographies and more), efficient trafficking and comprehensive reporting. ZEDO supports the constantly evolving array of ad formats including video ads, full-page ads and transition ads. ZEDO offers 24-hour technical support.

They are headquartered in San Francisco with offices in Portland, The UK and Mumbai.

Press Contact
Jan Freeman, 415.348.1975

ZEDO RELEASES “CONFIRMED REVENUE TRACKING” CAPABILITY FOR ONLINE DIRECT MARKETERS

ZEDO RELEASES “CONFIRMED REVENUE TRACKING” CAPABILITY FOR ONLINE DIRECT MARKETERS

SAN FRANCISCO, November 7, 2005 — ZEDO, Inc. a leading provider of online ad serving solutions, today announced a new capability called Confirmed Revenue Tracking or “CRT.” This new feature extends ZEDO’s large-volume ad serving systems specifically for direct marketers who track online and offline conversions to sale.

Marketers who use performance-based advertising need to track more than clicks. With ZEDO’s Confirmed Revenue Tracking technology, digital direct marketers can access the ZEDO Application Programming Interface – API – to assess offline conversions and tie them back to campaign cost data. ZEDO’s solution is the first in the industry to pull conversion and specific revenue data back into an ad serving system to close the loop for online marketers focused on customer acquisition. Marketers can now track individual conversions and pass back the exact revenue realized from specific campaigns. This is a significant improvement over traditional tracking methods that can only estimate revenue per conversion across a group of aggregated conversions and it’s vital to companies who offer a free trial before purchase and must manage the lag time to conversion.

“This is the first revenue reporting tool that helps us track actual conversions, giving us a significant advantage in the marketplace,” said Robert Jewell, Co-founder of Gratis Internet.

Roy de Souza, CEO of ZEDO, Inc. noted, “Why settle for ‘averages’ when you can pinpoint the exact data per user and count revenue when it’s realized?” “With Confirmed Revenue Tracking, digital marketers can optimize their flow of revenue against the exact creative unit, landing page and/or site combination that delivers buyers, not “trialers” or “form fillers.”

Working alongside some of world’s top marketers, ZEDO has developed an ad-serving platform focused specifically on the needs of digital direct marketers and rich media for publishers. Among ZEDO’s leading customers are Hi5.com, Freeze.com, Hotwire, CNET Networks, Live 365, QuinStreet and The National Enquirer.

ABOUT ZEDO

ZEDO, a leading worldwide provider of online ad serving, uses a proprietary Third Generation Ad Serving™ technology that is faster, immensely scalable and highly flexible in meeting custom requirements. ZEDO’s fully featured ad serving platform provides advanced features that enable low cost rich media serving, automatic revenue optimization, precision targeting (profile, behavioral, bandwidth, geographies and more), efficient trafficking and comprehensive reporting. ZEDO supports the constantly evolving array of ad formats including Video ads, Full-page ads and transition ads. ZEDO offers 24-hour technical support and is dedicated to quality and professionalism in customer service. ZEDO is a global company with headquarters in San Francisco and offices in Boston, UK and India.

More information on ZEDO is available at http://www.zedo.com

Press Contact
Jan Freeman, 415.348.1975

INDUSTRY LEADER JOINS ZEDO’S BOARD OF DIRECTORS

INDUSTRY LEADER JOINS ZEDO’S BOARD OF DIRECTORS

SAN FRANCISCO, May 10, 2005 – ZEDO, Inc., a leading provider of online ad serving solutions, today announced Susan S. Bratton as the latest member on its Board of Directors. Susan Bratton, presently the CEO of Cendara, Inc. and the Chair of the AD:TECH conference series, will work with ZEDO’s senior management to boost its growth strategies and its current focus on optimization for digital direct marketers and rich media serving for publishers.

Susan Bratton has been at the vanguard of innovative advertising solutions, launching several products and services in interactive marketing. Her breadth of experience ranges from inventing broadband advertising with her team at @Home Network in the nascent days of the Internet, to market development at Excite.com, BlueMountain Arts, MatchLogic and Enliven to launching broadband content delivery tools at Maven Networks to the digital marketing community. Susan has also launched the critically acclaimed spam-free consumer email service from Mailblocks to monetize that web service and drive customer acquisition.

Susan has aided in AD:TECH’s worldwide expansion from the US to Asia and Europe, by managing programming and speaker selection. She is a sought-after speaker, presenting at over 50 media, marketing and interactive conferences.

“Susan has already made a significant impact in how we view and manage our business,” said Roy de Souza, CEO of ZEDO, Inc. “Her breadth of knowledge in the digital marketing space, combined with her incredible contact network and experience in market positioning and sales strategy is helping us accelerate our revenue.”

“The ad serving industry is cluttered with players, but ZEDO’s customer-fit culture and focus on two rapidly growing verticals gives them a leg up on companies who are trying to be all things to all markets,” noted Susan Bratton. “ZEDO has the focus, the technologic foundation and the dedicated team to make it one of the few leading providers worldwide,” she added.

Susan Bratton joins Roy de Souza, CEO of ZEDO, Inc. and Yves Lermusiaux, President and Founder of iLogos Research on ZEDO’s Board of Directors. Eminent members on ZEDO’s Advisory Board include Esther Dyson, Chairperson, Edventure Holdings, Inc.; Norman Godinho, Founder, Netlogic Microsystems; Josh Goldman, CEO, Akimbo Systems, Inc.; Rishad Tobaccowala, CEO, Starcom IP (Publicis); and Christopher Smith, Former VP, Zip2 (Altavista).

ABOUT ZEDO

ZEDO, Inc., a leading provider of customer-fit ad serving worldwide, uses a proprietary Third Generation Ad Serving™ technology that is faster, more scalable and highly flexible in meeting custom requirements. ZEDO currently leads the industry in Transition Ads and Full Page Ads and provides advanced features including auto-optimization, profile based targeting, behavioral targeting, URL targeting, broadband targeting and supports the constantly evolving array of ad formats. ZEDO offers 24-hour customer service and is dedicated to quality and professionalism in customer service. ZEDO is a global company with headquarters in San Francisco and offices in Boston, the UK and India. More information on ZEDO is available at http://www.ZEDO.com .

Press Contact
Jan Freeman, 415.348.1975

ZEDO EXPANDS TEAM; MOVES TO NEW OFFICES

ZEDO EXPANDS TEAM; MOVES TO NEW OFFICES

SAN FRANCISCO, March 24, 2005 — ZEDO Inc., the Leading Worldwide Provider of Customer-Fit Ad Serving Solutions, today announced that following the extensive expansion of its software development and technical support teams, it has moved its headquarters to a larger space in San Francisco and its offices in India to a 5500 sq. ft. Development Center in Mumbai.

ZEDO’s support team now comprises of multi-level technical support with dedicated senior support engineers who function as account managers for large, key customers. The expansion of the development teams is to strengthen ZEDO’s thrust on innovation and the addition of new and exciting features that meets market needs.

ZEDO’s new offices in San Francisco and India have state-of-the-art facilities both in terms of technology and infrastructure and provide a high-quality work environment for their employees.

ZEDO started its operations in 1999 with its headquarters in San Francisco, California and their development center in Mumbai, India. Since then they have opened offices in London and most recently in Boston. ZEDO currently offers its product and services to over 400 customers worldwide.

“The past few months have been extremely encouraging with respect to growth in the ad serving market. It has, therefore, encouraged us to invest more in our infrastructure and resources,” noted Roy de Souza, CEO of ZEDO, Inc. “We believe that innovation and service levels will drive the standards in the online advertising industry and ZEDO’s Customer-Fit approach will help deliver better results to customers,” he added.

Working alongside some of world’s top marketers, ZEDO has developed a robust, reliable and a highly efficient ad serving platform. Among ZEDO’s leading customers are Undertone Networks, CNET Networks, Live 365, Freeze.com, Hi5.com and Hotwire.

ABOUT ZEDO

ZEDO is the leading worldwide provider of Ad Serving solutions for today’s online advertising needs. ZEDO uses a unique proprietary Third Generation Ad Serving™ technology that is fast, scalable and is highly flexible in meeting customer needs. ZEDO currently leads the industry in Transition Ads and Full Page Ads. Its full feature set is presented in an intuitive and highly acclaimed graphical user interface. ZEDO provides advanced features including auto-optimization, profile based targeting (age/gender), behavioral targeting, URL targeting, broadband targeting and supports many new and effective ad formats. ZEDO offers 24-hour customer service and is renowned for its quality and professionalism in serving its customers. ZEDO is a global company with headquarters in San Francisco and offices in Boston, the UK and India. More information on ZEDO is available at http://www.ZEDO.com .

Press Contact
Jan Freeman, 415.348.1975

ZEDO’S CUSTOMIZED RICH MEDIA FORMATS GAIN POPULARITY; LAUNCHES HIGH-PERFORMING INTROMERCIAL AD FORMAT

ZEDO’s CUSTOMIZED RICH MEDIA FORMATS GAIN POPULARITY; LAUNCHES HIGH-PERFORMING INTROMERCIAL AD FORMAT

SAN FRANCISCO, March 17, 2005 — ZEDO Inc., the Leading Worldwide Provider of Customer-Fit Ad Serving Solutions, today announced that its customized rich media formats including the new Intromercial ads have gained remarkable popularity among its publisher clients. This innovative full-page ad unit designed to capture full user attention provides significant revenue potential for publishers. Some of ZEDO’s leading customers offering Intromercial ads are CNET Networks, Glispa and NextGame.

POWERFUL NEW FORMAT
The Intromercial Ads play for about 10 seconds before the user sees the front page of a site and then resolves to a leave behind on the next page. The high impact and innovative unit provides marketers visibility in front of an active audience visiting a web site. ZEDO is the first Ad Serving Company to circumvent complex cookie blocking that diminishes user experience and it has made the format easy for both production and trafficking by ad agencies and publishers. A demo of the Full Page Ad Format using ZEDO technology is available at www.zedo.com/demos/fullpagead/ .

DRAMATICALLY INCREASED CONVERSIONS
ZEDO reported that the performance of its customized rich media ad formats have been significantly higher compared to normal in-page ad units. A sample data for ZEDO’s select customers showed 38% higher click-through for Intromercial ads as opposed to normal banner ads. Further, the figure was even higher for broadband users who showed 54% higher CTR compared to the dial-up users.

Roy de Souza, CEO of ZEDO Inc., noted, “With increasing popularity of Rich Media, there is a significant demand from customers to implement new and innovative ad formats. ZEDO has been a pioneer in developing customized ad formats including Intromercial ads that could potentially become the primary vehicles for launch announcements in the digital age.”

Working alongside some of world’s top marketers, ZEDO has developed a robust, reliable and a highly efficient ad serving platform offering advanced features like auto-optimization, bandwidth targeting and action tracking. Among ZEDO’s leading customers are Undertone Networks, CNET Networks, Live 365, Freeze.com, Hi5.com and Hotwire.

ABOUT ZEDO

ZEDO is the leading worldwide provider of Ad Serving solutions for today’s online advertising needs. ZEDO uses a unique proprietary Third Generation Ad Serving™ technology that is fast, scalable and is highly flexible in meeting customer needs. ZEDO currently leads the industry in Transition Ads and Full Page Ads. Its full feature set is presented in an intuitive and highly acclaimed graphical user interface. ZEDO provides advanced features including auto-optimization, profile based targeting (age/gender), behavioral targeting, URL targeting, broadband targeting and supports many new and effective ad formats. ZEDO offers 24-hour customer service and is renowned for its quality and professionalism in serving its customers. ZEDO is a global company with headquarters in San Francisco and offices in Boston, the UK and India. More information on ZEDO is available at http://www.ZEDO.com. .

Press Contact
Jan Freeman, 415.348.1975

ZEDO SIGNS UP OVER 30 NEW CUSTOMERS IN THREE MONTHS

ZEDO SIGNS UP OVER 30 NEW CUSTOMERS IN THREE MONTHS

SAN FRANCISCO, March 8, 2005 — ZEDO Inc., the leading worldwide provider of Customer-Fit Ad Serving solutions, today announced that it has signed up 31 new customers in the last three months. This is inline with the company’s aggressive growth plans and increasing demand for high-performance ad serving that ZEDO provides. ZEDO’s new high-volume customers include HispanoClick, Ad Serving Network (ASN) and LiveScore.

ZEDO’s new customers will use its unique proprietary Ad Serving platform to plan, manage and seamlessly execute their online campaigns to derive optimized results. ZEDO’s Third Generation Ad Serving ™ Technology is fast, scalable and is highly flexible in meeting customer needs. Its advanced product features for publishers, advertisers and agencies include automatic optimization, sophisticated targeting, powerful reporting and access control and supports all types of Rich Media formats.

HispanoClick is one of the fastest growing Hispanic Internet advertising networks today focusing on top quality popular independent publishers and unique ad placements for its advertisers to communicate their message to the growing U.S. Hispanic community.

ASN is a leading ad network and a full-service interactive media agency. They combine the innovations in business and technology to empower advertisers to achieve brand awareness, lead generation and sales while creating profitable partnerships with their publishers.

“Selecting an ad server which could scale to very high volumes with accurate targeting and auto-optimization of creatives was very important to us. In our business we also need real time statistics on our campaigns to track clicks and post-click conversions, ZEDO’s interface has provided this. We are very pleased with ZEDO’s entire product offering”, said Ed Kuras CEO of Ad Serving Network.

Livescore.com is the one of the largest sports web sites globally providing score information and results for soccer, tennis and ice hockey to over 5 million users..

“We’re pleased to have chosen ZEDO as our ad serving partner. While our decision was based on product functionality and technology, we are particularly impressed with ZEDO’s high service levels”, said Michael Tanaka, Commercial Director of Livescore.

Roy de Souza, CEO of ZEDO Inc. noted “With the resurgence of online advertising, we are witnessing a tremendous demand in the recent months for high quality ad serving by companies who want to leverage on ROI enhancing features to maximize revenue. More customers are now turning to ZEDO for its superior service levels, industry leading optimization technology and powerful targeting and reporting tools”.

Working alongside some of world’s top marketers, ZEDO has developed a robust, reliable and a highly efficient ad serving platform. Among ZEDO’s leading customers are Undertone Networks, CNET Networks, Live 365, Freeze.com, Hi5.com and Hotwire.

ABOUT ZEDO

ZEDO is the leading worldwide provider of Ad Serving solutions for today’s online advertising needs. ZEDO uses a unique proprietary Third Generation Ad Serving™ technology that is fast, scalable and is highly flexible in meeting customer needs. ZEDO currently leads the industry in Transition Ads and Full Page Ads. Its full feature set is presented in an intuitive and highly acclaimed graphical user interface. ZEDO provides advanced features including auto-optimization, profile based targeting (age/gender), behavioral targeting, URL targeting, broadband targeting and supports many new and effective ad formats. ZEDO offers 24-hour customer service and is renowned for its quality and professionalism in serving its customers. ZEDO is a global company with headquarters in San Francisco and offices in Boston, the UK and India. More information on ZEDO is available at http://www.ZEDO.com .

Press Contact
Jan Freeman, 415.348.1975

ZEDO ANNOUNCES LANDING PAGE AUTO-OPTIMIZATION

ZEDO ANNOUNCES LANDING PAGE AUTO-OPTIMIZATION

SAN FRANCISCO, February 15, 2005 — ZEDO Inc., the Leading Worldwide Provider of Customer-Fit Ad Serving Solutions, today announced its “landing-page optimization” feature. This unique tool is designed to enable marketers to maximize ROI for post-click campaigns by optimizing performance of dynamic landing pages.

With inventory becoming more expensive, online marketers are increasingly focusing on maximizing value of all inventory they buy. While better creative ensures higher CTRs, their conversions rest entirely on the effectiveness of the landing page. Using ZEDO’s landing page optimization, marketers can now increase conversions of those precious clicks into real leads.

ZEDO’s landing page optimization will enable advertisers to enter multiple landing pages and some test volumes for each creative in a campaign. ZEDO will then automatically rotate click-throughs to the landing pages for each creative. The optimization engine computes the eCPM for different landing pages and directs the user to the highest performing landing page, thus ensuring better conversion for each click.

“ZEDO has been setting standards in optimization technology by constantly building newer features and techniques to generate measurable results for successful, savvy Internet companies that are focused on maximizing ROI. Landing Page Optimization developed by ZEDO will prove to be a powerful tool for companies in the lead generation space”, said Roy de Souza, CEO of ZEDO, Inc.

Landing Page Auto-Optimization is part of ZEDO’s suite of Auto-Optimization solutions for marketers and publishers; including revenue auto-optimization and creative auto-optimization. This suite of products has been proven to increase ROI and click throughs for leading Internet companies.

ABOUT ZEDO

ZEDO is the leading worldwide provider of Ad Serving solutions for today’s online advertising needs. ZEDO uses a unique proprietary Third Generation Ad Serving™ technology that is fast, scalable and is highly flexible in meeting customer needs. ZEDO currently leads the industry in Transition Ads and Full Page Ads. Its full feature set is presented in an intuitive and highly acclaimed graphical user interface. ZEDO provides advanced features including auto-optimization, profile based targeting (age/gender), behavioral targeting, URL targeting, broadband targeting and supports many new and effective ad formats. ZEDO offers 24-hour customer service and is renowned for its quality and professionalism in serving its customers. ZEDO is a global company with headquarters in San Francisco and offices in Boston, the UK and India. More information on ZEDO is available at http://www.ZEDO.com .

Press Contact
Jan Freeman, 415.348.1975