There’s no such thing as a free lunch. Advertising generates the money publishers need to continue offering readers information. Since most online content is free, advertising revenue helps publishers afford to create and publish information. Television programming has commercials for the same reason. In print and in broadcast, consumers tolerate ads, and in some cases actually admire them for their creativity. On the Internet, however, that hasn’t been the case.
As the advertising technology partner to many publishers for the past decade, we’ve borne the brunt of consumers’ anger and intolerance toward advertising. We keep listening, and trying to come up with better solutions. What can we do to help our publisher partners generate revenue without annoying their readers?
Banner ads alone cannot support quality publishing. Since the supply of banner ad space is high, their rates have come down significantly, which forces publishers to look at innovative means of generating online advertising revenue without disturbing readers unduly. But readers let publishers know loud and clear that popups weren’t the answer. Nor, of course, do readers want anything installed on their computers. We listen. If we didn’t, we wouldn’t be the largest independent advertising technology player worldwide.
The pressure from readers keeps us innovating. Now we think we have something truly “great” in the InView Sliders. The InView Slider ads, because they are unobtrusive, bridge the gap between insufficient high quality advertising space available and the publishers’ revenue requirements. They help make up the revenue gap, and protect free content produced by quality writers.
The InView Slider glides across your field of vision without obstructing much content, then allows itself to be viewed, and then quietly retreats. It’s a “friendly” form of advertising.
If you are seeing InView Sliders from ZEDO, it’s because you visited a website that uses our ad delivery technology to generate revenue. It means you have helped a publisher provide unrestricted access to the content you want to read, without sacrificing your privacy and security. We are getting great feedback about the new format. For the first time ever we have received an email from a newspaper to say that she loves the format and the ads she sees “sidling up to her”.
To provide as much content as possible to as many people as possible, publishers use advertising to keep the cost of access low or free. It’s the time-honored way of doing business for newspapers, magazines, and now online websites. This great innovation in advertising from ZEDO allows consumers to get more great content for free. And it allows advertisers to tell consumers about their great new products in a fun friendly way.
Welcome the new InView Sliders from ZEDO.