Newspapers Jump on the ZEDO Bandwagon


Last week our CEO, Roy de Souza, announced that ZEDO is more capable than ever before of helping online newspapers cut costs and increase revenue. Not only do we have a suite of technology products for newspapers to choose from and use without switching ad servers, we now have an established team of expert ad operations specialists ready to take on any project or challenge from newspapers. We are happy to announce that, well, some newspapers heard us!

ZEDO is excited to welcome Omaha World Herald, The Daily Herald in Chicago (owned by Paddock Publications), and many more on board as our newest Advertising Technology customers. We look forward to helping these newspapers solve challenges, cut costs and keep their advertisers happy and coming back for more premium inventory.

Assistant Vice President of Paddock Publications, Kelly Bolyard, stated that, “ZEDO’s ad ops team is experienced with our ad server and works with us to make sure they understand our specific needs. As a result of our partnership with ZEDO, we never have to worry about being short on trafficking resources.”  Thanks, Paddock Publications!  Send us your trafficking work anytime, 24/7 and we will take care of it (same for all other newspapers out there too!).

So, are you a newspaper? Want to work with the only Advertising Technology provider dedicated to newspapers? Visit http://www.zedo.com/product/for-Publishers.htm to learn all about what we can do for you.

Contact us at: http://www.zedo.com/technology/switchToZedo.htm to let us know how we can help you have more options, more visibility, and make more revenue.


Ad Serving and Self Service Technology in One Place!

As a true advertising technology partner for publishers, we here at ZEDO have multiple products and services for publishers to choose from.  Most well known for our ad serving technology, we also have something that our competition doesn’t (and it just happens to be something that publishers and their advertisers want): a self service system.

Our expert engineer Ivan Yakovenko has worked diligently to make ZEDO the only advertising technology company that offers both a robust independent ad server AND a self service technology for publishers.

Not so sure about Self Service?  We want you to know that using it is easy and can help you save time and money.  By making it easy for advertisers to buy inventory directly from your website, and allowing them to manage their buys with a user-friendly technology, Self Service can save you time and money while keeping your customers happy and returning – which means more revenue for you (and isn’t that what this is all about?). Our experienced support team will help you throughout the entire installation process.  They will help you configure the technology to fit your specific needs, website design, language, targeting preferences, and inventory selling style.

Read more about ZEDO Self Service at:

http://www.zedo.com/product/selfServiceAdSystem.html.

Learn about all our products and services and see how we are able to claim that we offer publishers more options than any other advertising technology provider in the industry: http://www.zedo.com/product/for-Publishers.htm.

Contact salesinfo@zedo.com to learn more.

Got Quantcast? Third party research vendors in ZEDO.

Now you can automatically insert tags for Quantcast and other third party research vendors when you create ads in ZEDO.

For Quantcast, it’s as simple as filling in your Quantcast ID and choosing the type of tag:

  • HTTPS for secure pages or
  • Advertiser to track just an ad, not the whole page

You can even use both, for a secure Advertiser tracking tag.

Quantcast tag

For other vendors, you can enter the vendor’s 1×1 tracking pixel code, which we will append to the ad.

Other Third Party Vendor tag

Stay tuned for even more improvements: Support for more vendors, and the ability to add third party research vendor tags in the ad tag generator.