For years, ZEDO has led the market toward better online advertising. We think of ourselves as innovators without being risk takers, working to ensure the success of our publisher partners by helping them realize higher CPMs from innovative ads.
At the same time, we help provide brands and agencies a better return on investment with our High Impact Formats. And we do that without requiring that creative be customized, because our formats fall between standard ads and rich media formats. Our High Impact Formats take advertisers’ existing creative without customization and do more with them. And the formats do work well: users see them and they allow great advertising.
Our vision is a win-win in digital just like the one we are used to in TV. The content provider benefits. And the advertiser benefits.
So we understand why our customers get so excited about our 99% viewable impressions formats. The sales people want to sell them: they get better results and premium CPMs. We know that sometimes the editorial teams and the UI teams are suspicious that users will react react badly. We can understand that, because publishers also have brands to maintain and build. And we therefore offer 9 different high impact formats AND many settings to control how they look on the site.
Now we’ve been serving these formats long enough to know that users actually don’t mind them – some even like them. We have formats that shuffle, formats that contain video, formats that play full screen video and formats on travel sites that look like beautiful content pieces.
That’s why we call them “high impact formats,” they are fun and cool and people see them. They are not standard, boring old banner ads. We’d be interested in showing them to you and asking your feedback.