As we bid farewell to 2008, and prepare for 2009, it’s time to take a look back and reflect, and look forward to the future and its hidden opportunities.
In late 2007, we decided we needed to pick up the pace of development significantly to stay ahead of competition and stand out in 2008. We tripled the size of our development and project management teams and doubled our release schedule. By Ad:Tech San Francisco, it was clear that we had a new momentum and were picking up speed. By Ad:Tech New York, booth visitors were amazed by what we had to offer them. In fact, we realized that we were so focused on improving the product, maintaining stability and performance, that we forgot to show off everything we did this year! So, in the fall, our Account Managers and Sales Team reached out to all our customers, to let them know just that.
To keep it simple, we consolidated some of the major changes into a presentation: 17 Things You Didn’t Know About ZEDO. If you haven’t already seen it, contact your Account Manager to check it out! You will definitely see some new things. If you have seen it, you can contact your Account Manager with any questions – they’re standing by to help you.
Kindness and Support from our Customers
On November 26, 2008, Mumbai suffered horrendous terror attacks at hotels, restaurants and other high-profile and tourist locations in the city’s downtown area. All ZEDO team members were unharmed during the attacks, but several employees were affected through friends and family who were on location, or who lost friends and colleagues. Our thoughts and prayers go out to the families of the victims and the survivors of the atrocities that happened during the three-day standoff.
The outpouring of care and concern from our clients and industry friends was encouraging and very moving. Here is a sample of the kind words shared with our team:
“Thanks for the update…I called in earlier and spoke to Support when I heard about this and they mentioned all are ok.”
“Thank God [you’re all okay] … Our thoughts are with all of you.”
“this is horrible… please send our hopes to your staff in Mumbai, I am surprised this is happening there, its the equivalent of terrorist attacks in Houston – its not logical from the outside looking in….“
“My best wishes and prayer to all members of the Zedo team and their families”
“Just a note to please extend our sympathies to those affected by the violence in Mumbai. We are glad to hear that the ZEDO team are safe and sound…. As we have worked with some of the ZEDO team members for years…we are glad to know they escaped the danger and wish them all well.”
Lemonade from Lemons in 2009
2009 will be a tough year for everyone. Our team’s focus in 2009 is helping our customers make more money with the inventory they have, and finding new inventory to monetize. If you don’t earn more, we don’t earn more. It’s as simple as that. Our mantra this year will continue to be: Help Customers Make More Money by using ZEDO. Look forward to more posts about increasing your revenue, finding better paying deals, optimizing your site and advertising to earn more, and other tips and tricks as we find them.
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