Another year has gone by and we have been busy little elves completing a record 22 releases in 2009- that works out to about a release every two weeks. This is in comparison to 13 releases we did in 2008. When we are so involved in constantly making incremental improvements, it is hard to step back and see how much the product has improved compared to last year.
Last year I made a promise to improve overall quality and increase the pace of improvement. Looking back, I feel comfortable in claiming that we have delivered in what has been a difficult time for our industry and the world economy as a whole.
In the relentless and sometime grueling schedule to get out new features on time and to spec, we appreciate very much your feedback and sometime your vocal criticism. We have learned all too many times the hard way it is difficult to please everyone and one man’s feature request is another’s annoyance. But the worst criticism for anything is apathy and perhaps by that yardstick the very vocal feedback shows us that you do care about our products perhaps a little more passionately than imagined.
Almost 90% of new features that we build are driven by customer insistence or from sales so that it fits our strategic vision of where we want to be as a company. However, every once in a while we have the freedom to slip in something when the bean counters were not looking. Well, I am writing to you today to announce just such a thing. It’s a kind of thing that we think is not going to bring in any additional revenue or close that major deal we have been salivating over for a year but something we did because we wanted to and because we had the chutzpah to imagine you may like it too.
Wouldn’t it be a nice to be able to shut down an ad just by looking at it? How often have you seen an ad and wondered how it was performing or wanted to find more details about it? We are working on a product that allows us to read your mind that we think will revolutionize the industry. While we get clearance for it from the FDA, we thought we could give you the closest thing to Mind Serving (t).So meanwhile, I give you ZEDO ADMagic. You can download it from the home dashboard of your ZEDO account and here’s a demo video which shows how it works: http://www.zedo.com/demos/ZEDOAdMagic.html
It is Beta software. That means exactly what it says: treat it like a child. It may behave unexpectedly. If it causes you to double your revenues, cause the Dear Leader to press The Button, or our charismatic President to give you a tax credit, we refuse to take responsibility. We encourage you to send in your platitudes and of course your strident criticism. We lose more sleep over them than you could ever imagine. It keeps us hungry, gives us artistic license to send out I-told-you-so emails and prevents us from sending out too many unimaginative self congratulatory emails that just clog our email servers.
I am proud of it. I would be embarrassed to call it a labor of love even though several members of our talented team have spent hours on it when they could have spent it with their families. Let’s just call it a thank you gift for now – for sticking with us through the good and the bad.
It is just the beginning of a possibility. If the feedback is encouraging, we can spend more resources to develop it more or send it to an untimely grave. We sincerely hope you will like it and you can see where it could lead.
But we have other promises to keep. I can’t tell you about them yet, except I think a few of them will revolutionize ad operations. Talk is cheap anyways. But if you have the patience to wait two weeks, we will have a steady stream of hopefully pleasant surprises waiting for you throughout 2010.