Update to ZEDO’s Ad Trafficking Form

This Saturday, our team will release a new Ad Trafficking form.  If you haven’t already, contact your Account Manager to get a walkthrough of what the new Trafficking page looks like.  There are several changes, from information organization, to design, to code optimization.

Why’d you change this?  It was fine the way it was and I’m used to it.

Our old form included years of iterations and feature improvements.  The code had become bloated and the page itself had its own share of usability issues (refreshing, for example, when you click on certain parts).

Additionally, it had become challenging to train new users.  The information, as laid out on the old page design, was not clearly categorized or delineated.

Ok.  What are the changes?

Several!  But some of the important and noteworthy ones include:

  1. Code Optimization. From 12,000 lines of code, to 4,000.  Techies out there will know why we’re so proud.
  2. Better error messaging. More informative error messages and feedback.
  3. No Refreshing Until Page Submit. (!!!)
  4. New Functionality. Create a new ad dimension right in this page!  Look for “Add New” option at the bottom of the dropdown.
  5. New Controls. New Interactive Geo Targeting, New Language Targeting, Time of Day, etc., all new user controls for complex targeting

Sounds good.  What if there are problems?

Like with any significant code change, there is always a risk of a problem or two.  For this reason, we intend to support the Classic Form for a period of time post-release.

You can preview a Demo of the new page on the Create Campaign page in your ZEDO account.

PostClick Australia chooses ZEDO ad serving for new ad network

San Francisco, CA — August 21, 2009 – ZEDO, Inc., the largest privately held ad server in the US,  today announced that it has added PostClick in Australia to its ever growing customer base worldwide.  
ZEDO recently decided to enter the Australian market. Due to growing demand and customer frustration with limited competitive offerings and poor service ZEDO is now releasing its high quality technology and high quality customer service for Australian publishers. Since launching in Australia with PostClick as an early customer, demand for ZEDO has skyrocketed in the Australian and South East Asian markets. ZEDO plans to provide dedicated sales, support and implementation resources for clients in these markets.
Summer Koide, VP of Product and Services at ZEDO said, “We are very excited to enter the Australian market, and look forward to working with many new and successful Internet companies here.”
Andrew Lockwood, CEO Post Click, Australia commented, “The decision to use ZEDO is part of our roll out of a high performance ad network for premium sites within Australia. ZEDO’s advanced capabilities for optimization are the key reasons for choosing ZEDO”
About PostClick
PostClick is Australia’s leading site representation firm. They service specialist mid-tail sectors across business, finance, news lifestyle, and multi-cultural internet spaces and are one of the few networks in the Australian market that offer site-specific, channel, run-of-network and bespoke offerings across more than 200 Australian and International websites.
About ZEDO
ZEDO, Inc., is an Internet ad serving company that has been offering a variety of products and services to web sites, advertisers and networks for 10 years. ZEDO, now the largest privately held ad server in the US, focuses its technology on maximizing revenue for web publishers. ZEDO sits in the premium sector of the Internet advertising landscape and believes that technology can increase the quality of ad impressions and therefore the revenues that publishers earn from advertising. 
ZEDO offers several technologies to increase publisher revenue including: cutting edge behavioral targeting, ad network optimization that calculates which ad network will pay the publisher the most, ad serving in flash video players, a widely acclaimed easy to use ad serving UI, a self service advertising technology and new formats to attract advertisers in any market conditions.
ZEDO is headquartered in San Francisco and has offices in Mumbai, Goa, Pune and St. Petersburg.
For more information visit www.ZEDO.com or call 415.348.1975

Friendster Launches ZEDO Self Service Advertising Module

We’re very excited about the recent release of Friendster’s Do-It-Yourself Ads, using Self Service Advertising Built by ZEDO!

FRIENDSTER Launches “Do It Yourself” Ads.

Small Businesses Can Now Buy Local Ads with Any Budget on Friendster

Mountain View, CA, July 28, 2009 –Friendster, Inc., a top 20 global website based on traffic*, today announced the launch of Friendster “Do It Yourself” (DIY) Ads, a simple and cost-effective way for local businesses to buy and launch highly targeted ads with any budget on Friendster. DIY Ads are available immediately for use by anyone, including Friendster’s tens of millions of active users and Internet users around the globe. Businesses and users can buy ads directly at http://www.friendster.com/advertise/index.php

With Friendster DIY Ads, businesses can promote products and services to segments of Friendster’s vast network of over 100 million users globally, from over 75 different countries. Advertisers can target thousands of Friendster users by utilizing a set of demographic targeting data for their ads such as country, age, gender, and marital status. Friendster DIY Ads can be purchased from any country globally and can currently be targeted to the following countries; US, Canada, Singapore, Indonesia, Malaysia and the Philippines. Ads can also be targeted to states, cities and provinces in all countries except Singapore.

Advertisers have full control of the messaging and creative in their ads, and ads can be optimized over time allowing advertisers to test campaigns on limited budgets. Friendster DIY Ads support both graphical and text ads, and all ads are in the standard 300×250 web ad size. Advertisers can link their ads directly to a web site, blog, Friendster profile, or anywhere online. Ads are purchased in a pay-for-impression or CPM model which gives advertisers the ability to determine how much it will cost per 1000 impressions (or times) their ad will be shown by country on Friendster. Paypal is the accepted method of payment for ads, advertisers can use their credit card or debit card to add money to their Paypal account.

Friendster DIY Ads complement the family owned business culture in Asia where Friendster is a leading social network and has more than 75 million registered users. Plus, Asia is the largest market of Internet users (Asia has 41 percent of the world’s Internet users, more than double the 19 percent from the U.S.), and Asia is the fastest-growing region in the world.*

Once a Friendster DIY Ad campaign is launched, ads are strategically placed and integrated into the Friendster web site and appear along side content created by the Friendster community. This approach allows advertisers to get their ads in front of users in the right places, without disrupting the user experience. Advertisers have access to a performance chart and a dashboard of metrics surrounding their campaigns. Metrics include total impressions, total clicks, total dollars spent, and campaign flight dates. Friendster does review all ads before they launch to ensure they comply with the Friendster Advertiser Guidelines, see link http://www.friendster.com/advertise/guidelines.php

How to Create a Friendster “Do It Yourself” Ad:
A Friendster account is required to place an ad. To create a new Friendster account, please visit:http://www.friendster.com

  • Log-in to Friendster
    Go directly to the Friendster “Do It Yourself” Ad set up page: http://www.friendster.com/advertise/index.php
  • Create your Ad
    Click “Create Ad” and build a text or graphical ad. Script the ad text, upload an image for graphical ads, and choose the dates when the ad is to start and finish, and add a link/URL.
  • Choose your Budget
    Enter ad campaign budget. Advertisers will not be billed for more than the amount specified for the campaign. Once the country in which to run the ad is chosen, advertiser will see what the cost is per 1000 of impressions of the ad in that country.
  • Select your Target
    Choose country, age, gender, marital status, and category targets for the ad.
  • Launch your Ad
    Save the ad and deploy it on Friendster!

For more information, please visit the Friendster DIY FAQ page, http://www.friendster.com/advertise/faq.php

Richard Kimber, CEO of Friendster said, “Small businesses can now buy ads to promote their products in a very smart and cost effective way locally to thousands or millions of Friendster users. ‘Do It Yourself’ Ads are integrated seamlessly into the Friendster user experience and community which allow advertisers to reach their target audiences in much more natural, and non-obtrusive way, we look forward to welcoming all the new advertisers aboard.”

Roy de Souza, CEO of ZEDO said, “ZEDO is excited to have collaborated with Friendster on the configuration of their ‘Do It Yourself’ Ads built on ZEDO’s own self service platform. In this current economic environment where social networks need to solve monetization challenges, ZEDO believes self service is a great strategy. It increases revenue without additional capex or cost of a larger sales force.”

Press Contact
Jan Freeman, 415.348.1975 jan@zedo.com

Add/Remove Ads from Ranks ads

Do you wish that you could have a basket of ads by your side, so you could just add good ads and remove the bad ads from a channel?

ZEDO has released a feature which allows you to add or remove any creative to or from a channel directly from the “Rank Ads” page.

Adding Creative

You can directly add a creative to the desired level on the “Rank Ads” page, and set an impression limit and frequency cap too.

add creatives

Removing Creative

Removing a bad creative is also easy. Just mouse over on the ad name, click on the “recycle bin” icon and select the ads to be untargeted from the channel.

Ads to be removed will be shown as below:

When you click Submit, all the selected ads will be added and/or removed.

You can also remove ads from the Channel Dashboard!

Ads to be removed will be shown as below:

All the changes will be saved on clicking submit.

ZEDO’s Popular Slider Ads

ZEDO’s new Incremental Ad Formats are extremely popular with existing and new clients. For customers using ZEDO to serve 100% of their impressions, these new ads actually INCREASE IMPRESSIONS and overall inventory.

  • Easy to implement
  • Increase overall impressions and inventory of your site / network
  • Multiple sizes can rotate in the placement
  • No blanks / defaults
  • Serves images, flash, 3rd party code
  • Not as invasive as pop up and floating ads

These ads are eye-catching and have proven to have a stronger click-through-rate than standard in-page banners.

Contact your Account Manager to learn more about ZEDO’s slider ads!

Got Quantcast? Third party research vendors in ZEDO.

Now you can automatically insert tags for Quantcast and other third party research vendors when you create ads in ZEDO.

For Quantcast, it’s as simple as filling in your Quantcast ID and choosing the type of tag:

  • HTTPS for secure pages or
  • Advertiser to track just an ad, not the whole page

You can even use both, for a secure Advertiser tracking tag.

Quantcast tag

For other vendors, you can enter the vendor’s 1×1 tracking pixel code, which we will append to the ad.

Other Third Party Vendor tag

Stay tuned for even more improvements: Support for more vendors, and the ability to add third party research vendor tags in the ad tag generator.

Track your Support Cases online!

ZEDO Online Support Cases

Have you had time to check out the new Support Tab in the ZEDO UI?  We recently introduced a new tab called “Support”, with the following:

  • Online Support Cases:  Log a case, check case status, reply to cases all online in your account.  Also, view the cases of others in your company.
  • Knowledgebase:  Including all our implementation documents and whitepapers, training videos!, API documentation, user manual, FAQ’s, articles, blogs, and more

  • Release Notes:  All current, past and planned future releases are listed here.  Help yourself to a bit of insight about what we’re releasing soon
Retiring Email-Based Cases
In a month or so, we plan to retire our email-based support case tracking system.  This means that all cases must be submitted online.  Don’t worry – we’ll give you plenty of warning and will always provide a backup method for reaching our team.
If web-based case logging doesn’t work for you – let us know!  Contact your ZEDO Account Manager as soon as possible and let us know if this causes a process problem for you or your team.
thanks, and keep reading!



Channel Sets Improvements

Several of our ad network customers have asked that we extend our Channel Sets functionality to work for Ads Served in Flash, since these ads are set up in ZEDO to run on special flash-ready channels.  You can now create a Channel Set for your Flash Enabled Channels, and target your ads to the Flash Channels set.

Many of you have also asked how to target a campaign to a group of sites or channels, while excluding another group of sites.  For example, if you want to target a Diet Ad to all your Family and Parenting Sites, EXCEPT those that specifically exclude Diet Ads, you can use our new Exclusion Sets functionality in Channel Sets.

Channel Sets – if you need a refresher – are an arbitrary grouping of channels according to your needs.  These were designed to alleviate the headache of targeting ads to the same set of channels time after time after time – thus preventing errors caused in tedious setups.  If you want to know more about Channel Sets, or need this feature actcivated in your account, contact support@zedo.com.

Thanks for reading!

ZEDO Steps into a New Year

As we bid farewell to 2008, and prepare for 2009, it’s time to take a look back and reflect, and look forward to the future and its hidden opportunities.

My, How We’ve Grown!

In late 2007, we decided we needed to pick up the pace of development significantly to stay ahead of competition and stand out in 2008.  We tripled the size of our development and project management teams and doubled our release schedule.  By Ad:Tech San Francisco, it was clear that we had a new momentum and were picking up speed.  By Ad:Tech New York, booth visitors were amazed by what we had to offer them.  In fact, we realized that we were so focused on improving the product, maintaining stability and performance, that we forgot to show off everything we did this year!  So, in the fall, our Account Managers and Sales Team reached out to all our customers, to let them know just that.


To keep it simple, we consolidated some of the major changes into a presentation:  17 Things You Didn’t Know About ZEDO.  If you haven’t already seen it, contact your Account Manager to check it out!  You will definitely see some new things.  If you have seen it, you can contact your Account Manager with any questions – they’re standing by to help you.

Kindness and Support from our Customers

On November 26, 2008, Mumbai suffered horrendous terror attacks at hotels, restaurants and other high-profile and tourist locations in the city’s downtown area.  All ZEDO team members were unharmed during the attacks, but several employees were affected through friends and family who were on location, or who lost friends and colleagues. Our thoughts and prayers go out to the families of the victims and the survivors of the atrocities that happened during the three-day standoff.

The outpouring of care and concern from our clients and industry friends was encouraging and very moving.  Here is a sample of the kind words shared with our team:

“Thanks for the update…I called in earlier and spoke to Support when I heard about this and they mentioned all are ok.”

“Thank God [you’re all okay] … Our thoughts are with all of you.”

“this is horrible… please send our hopes to your staff in Mumbai, I am surprised this is happening there, its the equivalent of terrorist attacks in Houston – its not logical from the outside looking in….

“My best wishes and prayer to all members of the Zedo team and their families”

“Just a note to please extend our sympathies to those affected by the violence in Mumbai. We are glad to hear that the ZEDO team are safe and sound…. As we have worked with some of the ZEDO team members for years…we are glad to know they escaped the danger and wish them all well.”


Lemonade from Lemons in 2009

2009 will be a tough year for everyone.  Our team’s focus in 2009 is helping our customers make more money with the inventory they have, and finding new inventory to monetize.  If you don’t earn more, we don’t earn more. It’s as simple as that.  Our mantra this year will continue to be:  Help Customers Make More Money by using ZEDO.  Look forward to more posts about increasing your revenue, finding better paying deals, optimizing your site and advertising to earn more, and other tips and tricks as we find them.

Comments Welcome!

We love to read what you have to say.  Please feel free to post comments – good and bad – on the blog. We’re waiting to hear from you!


See your business grow every hour…

Our customer interaction sessions led us to believe that most of our customers want to see how their network is doing every hour. Moreover, they wanted stats to be supported by clear and concise graphs. The enthusiasm customers showed by pouring us with valuable ideas and information, obviously tempted us to deliver what was being asked.

And so we build the “Hourly Impressions (HI)” graph and added it to Home Dashboard as well as Advertiser Dashboard.

This Line graph shows you the number of impressions recorded by your account until the last hour and it keeps updating every hour. It also plots the hourly impressions served yesterday and its corresponding day in the previous week. This will help you to monitor your today’s curve in comparison with yesterday’s and same day last week’s data.

The HI graph on the Home Dashboard displays account level data and includes everything that your account serves.

Home dashboard

The HI graph on the Advertiser Dashboard is displayed when yesterday’s option is selected.


On the Advertiser Dashboard the graph will give the hourly impressions for each of your top 5 Advertisers and will compare today’s data with that of yesterdays and same day last week.

We hope that you will find the new HI graph quite useful. Please write to us and share your thoughts.