Track your Ad Performance with AdMagic

Another year has gone by and we have been busy little elves completing a record 22 releases in 2009- that works out to about a release every two weeks. This is in comparison to 13 releases we did in 2008. When we are so involved in constantly making incremental improvements, it is hard to step back and see how much the product has improved compared to last year.

Last year I made a promise to improve overall quality and increase the pace of improvement. Looking back, I feel comfortable in claiming that we have delivered in what has been a difficult time for our industry and the world economy as a whole.

In the relentless and sometime grueling schedule to get out new features on time and to spec, we appreciate very much your feedback and sometime your vocal criticism. We have learned all too many times the hard way it is difficult to please everyone and one man’s feature request is another’s annoyance.  But the worst criticism for anything is apathy and perhaps by that yardstick the very vocal feedback shows us that you do care about our products perhaps a little more passionately than imagined.

Almost 90% of new features that we build are driven by customer insistence or from sales so that it fits our strategic vision of where we want to be as a company. However, every once in a while we have the freedom to slip in something when the bean counters were not looking. Well, I am writing to you today to announce just such a thing. It’s a kind of thing that we think is not going to bring in any additional revenue or close that major deal we have been salivating over for a year but something we did because we wanted to and because we had the chutzpah to imagine you may like it too.

Wouldn’t it be a nice to be able to shut down an ad just by looking at it? How often have you seen an ad and wondered how it was performing or wanted to find more details about it? We are working on a product that allows us to read your mind that we think will revolutionize the industry. While we get clearance for it from the FDA, we thought we could give you the closest thing to Mind Serving (t).So meanwhile, I give you ZEDO ADMagic. You can download it from the home dashboard of your ZEDO account and here’s a demo video which shows how it works:  http://www.zedo.com/demos/ZEDOAdMagic.html

It is Beta software. That means exactly what it says: treat it like a child. It may behave unexpectedly. If it causes you to double your revenues, cause the Dear Leader to press The Button, or our charismatic President to give you a tax credit, we refuse to take responsibility. We encourage you to send in your platitudes and of course your strident criticism. We lose more sleep over them than you could ever imagine. It keeps us hungry, gives us artistic license to send out I-told-you-so emails and prevents us from sending out too many unimaginative self congratulatory emails that just clog our email servers.

I am proud of it.  I would be embarrassed to call it a labor of love even though several members of our talented team have spent hours on it when they could have spent it with their families. Let’s just call it a thank you gift for now – for sticking with us through the good and the bad.

It is just the beginning of a possibility. If the feedback is encouraging, we can spend more resources to develop it more or send it to an untimely grave. We sincerely hope you will like it and you can see where it could lead.

But we have other promises to keep. I can’t tell you about them yet, except I think a few of them will revolutionize ad operations. Talk is cheap anyways. But if  you have the patience to wait two weeks, we will have a steady stream of hopefully pleasant surprises waiting for you throughout 2010.

Joseph Jacob
CTO
ZEDO Inc

Cookies can be good for you!

Many people think that they understand what browser cookies are, but there are many myths, misconceptions and negative perceptions that surround the mysterious text files. Many people are lead to think that cookies (and the ad servers that send them to your PC) are spyware or malware. But that is far from the truth.  In fact, cookies can be good for you!  No, not the ones with sugar, butter, and frosting, but the ones that enable you to have a personalized experience when surfing the web.

Recently a brilliant weblog was published by “Lifehacker” titled, Fact and Fiction: The Truth About Browser Cookies. The author explained how cookies are simply tiny bits of text that get stored on your computer, by your web browser, when you visit websites.  It is true that cookies do log information about some of your online habits, but they do not steal personal information, or share personal information, or enable viruses to invade your computer.  Cookies are however, still misunderstood and often opted-out of.  Sadly, the negative perceptions are not only inaccurate, but could actually decrease an individual’s online experience.  Without cookies, the websites that you visit would not be able to deliver you customized advertisements based on your interests (a similar concept to which Amazon has gained much of its success from: web personalization).  The diagram below shows how this relationship between you and your websites is developed.  We hope that it offers some clarity on how cookies can be good for you!

Change campaign revenue calculations

Have you tried creating a campaign to track conversions but would still like to optimize the ads based on the advertiser’s rates?

If so, then this would not have been possible initially as a campaign rate would either be based on the actions rate or the campaign rates.

But now, this can be done!

The new feature “Change Revenue calculations” on the campaigns page makes it possible.
Changing the revenue calculations type

What’s new?

  • With this new option you can choose right at the campaign level if the campaign would be optimized on the campaign rates of advertiser rates.
  • More flexibility and control in your hands.

You can change many different things now, including campaign type (Normal to Exclusive), Revenue Type (CPM/C/A), Inventory Type (Premium to Excess), and advanced tracking options.

Stay tuned for more changes to the campaigns page.

ZEDO Signs Pictas Interactive in Europe

Tuesday, December 29, 2009 02:39 PM IST (09:09 AM GMT)
San Francisco, United States and Mumbai, Maharashtra, India, Tuesday, December 29, 2009 — (Business Wire India)

ZEDO Inc., the largest privately held ad server in the US, today announced that it has added European ad network Pictas Interactive to its ever-growing customer base worldwide.

ZEDO has been expanding its presence in the European market. Recent feature developments for Europe include new formats and built in ad network optimization, behavioral targeting data and a self service platform.

Oana Dereli, Managing Partner at Pictas Group said, “The difference between Pictas Interactive and the other Eastern European ad networks is the fact that we deliver real targeted advertising, which benefits our clients. The future prospects look brighter. Several great formats that ZEDO offers have already been rolled out to the ad network. We are very happy that our clients now have access to the ZEDO platform to get informed in real time about the campaign status and make quick changes, if necessary.”

“ZEDO is excited by the demand in Europe.” said Amit Pai, Head of European Sales. “We plan to make ZEDO the largest privately held ad server in Europe. ZEDO has formed powerful strategic partnerships and continues to sign new customers on a weekly basis.”

ABOUT PICTAS INTERACTIVE

Pictas Group recently launched Pictas Interactive, an online vertical ad network focusing on parents and children. One of the premier advertising networks in Romania, Pictas gathers websites with a common specific target: diverse informative articles, online contests, online shopping and entertaining activities for both parents and children. The Advertisers benefit from targeted advertising, low costs, and consultancy from Pictas online marketing specialists, while Publishers benefit financially by placing ads on their websites. (www.pictas-interactive.com)

About ZEDO

ZEDO, Inc., the largest privately held ad server in the US, has been offering a variety of products and services to websites, advertisers and networks for 10 years. ZEDO focuses on premium technology to increase ad performance and maximize revenue for publishers. This includes cutting edge behavioral targeting; ad network optimization; video ad serving; ad serving on iphones; a widely acclaimed easy-to-use UI; self-service advertising and new formats to meet advertisers’ needs for innovation.

ZEDO is headquartered in San Francisco and has four development centers in Russia and India. (www.zedo.com)

ZEDO, eXelate partner for behavioral targeting

Advertising server ZEDO, Inc. has tapped behavioral ad firm eXelate for an improved behavioral targeting platform. The partnership will give ZEDO ad customers the ability to tap into the behavioral targeting data which eXelate has compiled.

by Kristina Knight

eXelate has data related to 170 million unique online consumers.

“Our partnership with eXelate will give our customers easy, seamless access to powerful targeting data directly in their ZEDO ad management interface. It is clear that behavioral targeting data can both enhance campaign performance, and help drive significantly higher (up to 10-20x) CPMs for our clients – a one-two punch to help drive revenue,” said Summer Koide, VP of Products & Services for ZEDO.

ZEDO’s advertisers will be able to target using the compiled information based on interests, purchase intent and 20 other advertising segments. Marketers won’t have to learn a new platform, the information will be available directly from ZEDO’s existing advertising management platform. This should give marketers access to better targeting and the ability to better engage consumers outside the context of their existing website.

“eXelate’s integration with the ZEDO ad serving platform enables data targeting to not only the large customers that ZEDO serves, but also an underserved segment of the marketplace, namely the numerous niche direct publishers and ad networks that seek to leverage seamless audience targeting. So, in essence we are also ‘bringing data targeting to the longtail’, which is in keeping with eXelate’s philosophy of ‘Data Anywhere. Audience Everywhere’,” said Mark Zagorski, the Chief Revenue Officer of eXelate.

Tags: ad targetingadvertising targetingbehavioral targetingeXelateonline advertising, ZEDO

Don’t waste inventory on ad network defaults – Use ZEDO’s PASSBACK tags!

Phew….We have been busy lately. And, good news – intelligent PASSBACK tags will be available in mid November!

What are PASSBACK tags?

Ad networks don’t always have an ad to serve for every impression a publisher sends them. So what do they do when they don’t have ads to serve? Correct: serve defaults or PSAs. In short, they serve ads that make no money for the publisher.

However, most of the ad networks allow a publisher to setup a backfill Ad Tag which the ad network will call when they don’t have any ads to serve. This is good, but not GREAT. Why? This means one would have to change the backfill tags every time ad network eCPMs change. That’s too much work and waste of precious time.

This is where ZEDO’s PASSBACK Tag steps in to make some MORE money for publishers. Now our AdNet RevMax product allows you to sequence ads in order of the highest eCPM for each country/ ad dimension combination. When setup as backfill with ad networks, the PASSBACK tag will automatically serve the next ad on “Ranks Ads” (sequencing dashboard). So all you have to do is use AdNet RevMax and rank your ads by highest eCPM for each country/ ad dimension combination.

It’s simple but very intelligent. Intelligent because it keeps track of all the ad networks that don’t have any ads to serve for the day and serves an ad from the next high paying ad network.

So what do you think? Want to increase fill rates and make MORE money? Then get in touch with your account manager. (If you don’t have an account manager, email salesinfo@zedo.com.)

ZEDO CELEBRATES ITS 10TH YEAR IN AD SERVING

San Francisco, California –September 30, 2009 – ZEDO, Inc., the largest privately held ad server in the US, celebrates its 10th anniversary today. ZEDO has grown from a San Francisco startup to a major player in Internet advertising.

ZEDO’s vision, from its inception, has been to help publishers increase their revenue. ZEDO started with a unique concept of selfTargeting(TM) where a user could choose the type of ads they preferred. Since then ZEDO has expanded to offer a full publisher ad serving platform, extensive APIs, a self service system, video ad serving, ad serving on iPhones, an ad network optimization suite and innovations in high CPM ad formats. ZEDO today has 5 software development and customer service centers in the US, Russia and India.  ZEDO serves over 1,000 customers globally.

Roy de Souza, Founder & CEO stated, “I congratulate and thank the ZEDO team and alumni for building high quality technology and offering high quality customer service. The ZEDO team has proven that it can innovate and introduce advanced advertising technologies to exceed customer expectations.”  “The future is ever brighter for Internet advertising and for ZEDO. Internet advertising continues to grow rapidly both in the US and in the markets that ZEDO serves across Europe, Australia and India. Major publishers are switching to ZEDO for ad serving because ZEDO’s technology is focused on innovation to help publishers increase revenue in every way possible. The new ZEDO Ad Network is also seeing dramatic growth and generating higher CPMs for publishers every day.”

Roy de Souza added, “I would also like to extend my appreciation to ZEDO’s customers. I thank you for choosing ZEDO and am very happy that we are working together to build big businesses in the still early days of this high growth Internet advertising opportunity. There is much more for us to do. We have only just begun.”

AdNetRevMax got even better!

Are you wondering what CPMs are in different geographic locations? Wondering which ad units you should be running? Or which ad network should get GOOD and more impressions? Well, just ask our all NEW AdNetRevMax and you’ll get all the information you need to make the MOST from all your ad networks.

What has changed?

1. New Ad Tag Performance page shows the following:

a.  eCPM by country/ ad dimension combination.
b.  eCPM trend graph for 8 days and eCPM comparison with same day last week.
c.  Rank and frequency for each Ad
d.  Impressions served yesterday
e.  Sorting on eCPM, Rank and Impressions
f.   Ability to change Rank and frequency

2. Improved Ad Network dashboard

Now watch your eCPM trend for the month and compare it with last month.
AdNetRevMax is built to help publishers make more money from ad networks. Publishers use many ad networks, sometimes in different geographic locations. If a publisher has to make more money, then it’s very important to know which ad network is paying what CPM and in which country. Not only that, one should be able to compare the CPM of  “ad network A” with the CPM of “ad network B”. AdNetRevMax has all the data you need to MAXIMIZE your revenue.

Use it now and start making more money! Email salesinfo@zedo.com for more details.

Update to ZEDO’s Ad Trafficking Form

This Saturday, our team will release a new Ad Trafficking form.  If you haven’t already, contact your Account Manager to get a walkthrough of what the new Trafficking page looks like.  There are several changes, from information organization, to design, to code optimization.

Why’d you change this?  It was fine the way it was and I’m used to it.

Our old form included years of iterations and feature improvements.  The code had become bloated and the page itself had its own share of usability issues (refreshing, for example, when you click on certain parts).

Additionally, it had become challenging to train new users.  The information, as laid out on the old page design, was not clearly categorized or delineated.

Ok.  What are the changes?

Several!  But some of the important and noteworthy ones include:

  1. Code Optimization. From 12,000 lines of code, to 4,000.  Techies out there will know why we’re so proud.
  2. Better error messaging. More informative error messages and feedback.
  3. No Refreshing Until Page Submit. (!!!)
  4. New Functionality. Create a new ad dimension right in this page!  Look for “Add New” option at the bottom of the dropdown.
  5. New Controls. New Interactive Geo Targeting, New Language Targeting, Time of Day, etc., all new user controls for complex targeting

Sounds good.  What if there are problems?

Like with any significant code change, there is always a risk of a problem or two.  For this reason, we intend to support the Classic Form for a period of time post-release.

You can preview a Demo of the new page on the Create Campaign page in your ZEDO account.

Update to ZEDO’s Ad Trafficking Form

This Saturday, our team will release a new Ad Trafficking form.  If you haven’t already, contact your Account Manager to get a walkthrough of what the new Trafficking page looks like.  There are several changes, from information organization, to design, to code optimization.

Why’d you change this?  It was fine the way it was and I’m used to it.

Our old form included years of iterations and feature improvements.  The code had become bloated and the page itself had its own share of usability issues (refreshing, for example, when you click on certain parts).

Additionally, it had become challenging to train new users.  The information, as laid out on the old page design, was not clearly categorized or delineated.

Ok.  What are the changes?

Several!  But some of the important and noteworthy ones include:

  1. Code Optimization. From 12,000 lines of code, to 4,000.  Techies out there will know why we’re so proud.
  2. Better error messaging. More informative error messages and feedback.
  3. No Refreshing Until Page Submit. (!!!)
  4. New Functionality. Create a new ad dimension right in this page!  Look for “Add New” option at the bottom of the dropdown.
  5. New Controls. New Interactive Geo Targeting, New Language Targeting, Time of Day, etc., all new user controls for complex targeting

Sounds good.  What if there are problems?

Like with any significant code change, there is always a risk of a problem or two.  For this reason, we intend to support the Classic Form for a period of time post-release.

You can preview a Demo of the new page on the Create Campaign page in your ZEDO account.