Change campaign revenue calculations

Have you tried creating a campaign to track conversions but would still like to optimize the ads based on the advertiser’s rates?

If so, then this would not have been possible initially as a campaign rate would either be based on the actions rate or the campaign rates.

But now, this can be done!

The new feature “Change Revenue calculations” on the campaigns page makes it possible.
Changing the revenue calculations type

What’s new?

  • With this new option you can choose right at the campaign level if the campaign would be optimized on the campaign rates of advertiser rates.
  • More flexibility and control in your hands.

You can change many different things now, including campaign type (Normal to Exclusive), Revenue Type (CPM/C/A), Inventory Type (Premium to Excess), and advanced tracking options.

Stay tuned for more changes to the campaigns page.

ZEDO Signs Pictas Interactive in Europe

Tuesday, December 29, 2009 02:39 PM IST (09:09 AM GMT)
San Francisco, United States and Mumbai, Maharashtra, India, Tuesday, December 29, 2009 — (Business Wire India)

ZEDO Inc., the largest privately held ad server in the US, today announced that it has added European ad network Pictas Interactive to its ever-growing customer base worldwide.

ZEDO has been expanding its presence in the European market. Recent feature developments for Europe include new formats and built in ad network optimization, behavioral targeting data and a self service platform.

Oana Dereli, Managing Partner at Pictas Group said, “The difference between Pictas Interactive and the other Eastern European ad networks is the fact that we deliver real targeted advertising, which benefits our clients. The future prospects look brighter. Several great formats that ZEDO offers have already been rolled out to the ad network. We are very happy that our clients now have access to the ZEDO platform to get informed in real time about the campaign status and make quick changes, if necessary.”

“ZEDO is excited by the demand in Europe.” said Amit Pai, Head of European Sales. “We plan to make ZEDO the largest privately held ad server in Europe. ZEDO has formed powerful strategic partnerships and continues to sign new customers on a weekly basis.”

ABOUT PICTAS INTERACTIVE

Pictas Group recently launched Pictas Interactive, an online vertical ad network focusing on parents and children. One of the premier advertising networks in Romania, Pictas gathers websites with a common specific target: diverse informative articles, online contests, online shopping and entertaining activities for both parents and children. The Advertisers benefit from targeted advertising, low costs, and consultancy from Pictas online marketing specialists, while Publishers benefit financially by placing ads on their websites. (www.pictas-interactive.com)

About ZEDO

ZEDO, Inc., the largest privately held ad server in the US, has been offering a variety of products and services to websites, advertisers and networks for 10 years. ZEDO focuses on premium technology to increase ad performance and maximize revenue for publishers. This includes cutting edge behavioral targeting; ad network optimization; video ad serving; ad serving on iphones; a widely acclaimed easy-to-use UI; self-service advertising and new formats to meet advertisers’ needs for innovation.

ZEDO is headquartered in San Francisco and has four development centers in Russia and India. (www.zedo.com)

ZEDO, eXelate partner for behavioral targeting

Advertising server ZEDO, Inc. has tapped behavioral ad firm eXelate for an improved behavioral targeting platform. The partnership will give ZEDO ad customers the ability to tap into the behavioral targeting data which eXelate has compiled.

by Kristina Knight

eXelate has data related to 170 million unique online consumers.

“Our partnership with eXelate will give our customers easy, seamless access to powerful targeting data directly in their ZEDO ad management interface. It is clear that behavioral targeting data can both enhance campaign performance, and help drive significantly higher (up to 10-20x) CPMs for our clients – a one-two punch to help drive revenue,” said Summer Koide, VP of Products & Services for ZEDO.

ZEDO’s advertisers will be able to target using the compiled information based on interests, purchase intent and 20 other advertising segments. Marketers won’t have to learn a new platform, the information will be available directly from ZEDO’s existing advertising management platform. This should give marketers access to better targeting and the ability to better engage consumers outside the context of their existing website.

“eXelate’s integration with the ZEDO ad serving platform enables data targeting to not only the large customers that ZEDO serves, but also an underserved segment of the marketplace, namely the numerous niche direct publishers and ad networks that seek to leverage seamless audience targeting. So, in essence we are also ‘bringing data targeting to the longtail’, which is in keeping with eXelate’s philosophy of ‘Data Anywhere. Audience Everywhere’,” said Mark Zagorski, the Chief Revenue Officer of eXelate.

Tags: ad targetingadvertising targetingbehavioral targetingeXelateonline advertising, ZEDO

Don’t waste inventory on ad network defaults – Use ZEDO’s PASSBACK tags!

Phew….We have been busy lately. And, good news – intelligent PASSBACK tags will be available in mid November!

What are PASSBACK tags?

Ad networks don’t always have an ad to serve for every impression a publisher sends them. So what do they do when they don’t have ads to serve? Correct: serve defaults or PSAs. In short, they serve ads that make no money for the publisher.

However, most of the ad networks allow a publisher to setup a backfill Ad Tag which the ad network will call when they don’t have any ads to serve. This is good, but not GREAT. Why? This means one would have to change the backfill tags every time ad network eCPMs change. That’s too much work and waste of precious time.

This is where ZEDO’s PASSBACK Tag steps in to make some MORE money for publishers. Now our AdNet RevMax product allows you to sequence ads in order of the highest eCPM for each country/ ad dimension combination. When setup as backfill with ad networks, the PASSBACK tag will automatically serve the next ad on “Ranks Ads” (sequencing dashboard). So all you have to do is use AdNet RevMax and rank your ads by highest eCPM for each country/ ad dimension combination.

It’s simple but very intelligent. Intelligent because it keeps track of all the ad networks that don’t have any ads to serve for the day and serves an ad from the next high paying ad network.

So what do you think? Want to increase fill rates and make MORE money? Then get in touch with your account manager. (If you don’t have an account manager, email salesinfo@zedo.com.)

ZEDO CELEBRATES ITS 10TH YEAR IN AD SERVING

San Francisco, California –September 30, 2009 – ZEDO, Inc., the largest privately held ad server in the US, celebrates its 10th anniversary today. ZEDO has grown from a San Francisco startup to a major player in Internet advertising.

ZEDO’s vision, from its inception, has been to help publishers increase their revenue. ZEDO started with a unique concept of selfTargeting(TM) where a user could choose the type of ads they preferred. Since then ZEDO has expanded to offer a full publisher ad serving platform, extensive APIs, a self service system, video ad serving, ad serving on iPhones, an ad network optimization suite and innovations in high CPM ad formats. ZEDO today has 5 software development and customer service centers in the US, Russia and India.  ZEDO serves over 1,000 customers globally.

Roy de Souza, Founder & CEO stated, “I congratulate and thank the ZEDO team and alumni for building high quality technology and offering high quality customer service. The ZEDO team has proven that it can innovate and introduce advanced advertising technologies to exceed customer expectations.”  “The future is ever brighter for Internet advertising and for ZEDO. Internet advertising continues to grow rapidly both in the US and in the markets that ZEDO serves across Europe, Australia and India. Major publishers are switching to ZEDO for ad serving because ZEDO’s technology is focused on innovation to help publishers increase revenue in every way possible. The new ZEDO Ad Network is also seeing dramatic growth and generating higher CPMs for publishers every day.”

Roy de Souza added, “I would also like to extend my appreciation to ZEDO’s customers. I thank you for choosing ZEDO and am very happy that we are working together to build big businesses in the still early days of this high growth Internet advertising opportunity. There is much more for us to do. We have only just begun.”

AdNetRevMax got even better!

Are you wondering what CPMs are in different geographic locations? Wondering which ad units you should be running? Or which ad network should get GOOD and more impressions? Well, just ask our all NEW AdNetRevMax and you’ll get all the information you need to make the MOST from all your ad networks.

What has changed?

1. New Ad Tag Performance page shows the following:

a.  eCPM by country/ ad dimension combination.
b.  eCPM trend graph for 8 days and eCPM comparison with same day last week.
c.  Rank and frequency for each Ad
d.  Impressions served yesterday
e.  Sorting on eCPM, Rank and Impressions
f.   Ability to change Rank and frequency

2. Improved Ad Network dashboard

Now watch your eCPM trend for the month and compare it with last month.
AdNetRevMax is built to help publishers make more money from ad networks. Publishers use many ad networks, sometimes in different geographic locations. If a publisher has to make more money, then it’s very important to know which ad network is paying what CPM and in which country. Not only that, one should be able to compare the CPM of  “ad network A” with the CPM of “ad network B”. AdNetRevMax has all the data you need to MAXIMIZE your revenue.

Use it now and start making more money! Email salesinfo@zedo.com for more details.

Update to ZEDO’s Ad Trafficking Form

This Saturday, our team will release a new Ad Trafficking form.  If you haven’t already, contact your Account Manager to get a walkthrough of what the new Trafficking page looks like.  There are several changes, from information organization, to design, to code optimization.

Why’d you change this?  It was fine the way it was and I’m used to it.

Our old form included years of iterations and feature improvements.  The code had become bloated and the page itself had its own share of usability issues (refreshing, for example, when you click on certain parts).

Additionally, it had become challenging to train new users.  The information, as laid out on the old page design, was not clearly categorized or delineated.

Ok.  What are the changes?

Several!  But some of the important and noteworthy ones include:

  1. Code Optimization. From 12,000 lines of code, to 4,000.  Techies out there will know why we’re so proud.
  2. Better error messaging. More informative error messages and feedback.
  3. No Refreshing Until Page Submit. (!!!)
  4. New Functionality. Create a new ad dimension right in this page!  Look for “Add New” option at the bottom of the dropdown.
  5. New Controls. New Interactive Geo Targeting, New Language Targeting, Time of Day, etc., all new user controls for complex targeting

Sounds good.  What if there are problems?

Like with any significant code change, there is always a risk of a problem or two.  For this reason, we intend to support the Classic Form for a period of time post-release.

You can preview a Demo of the new page on the Create Campaign page in your ZEDO account.

Update to ZEDO’s Ad Trafficking Form

This Saturday, our team will release a new Ad Trafficking form.  If you haven’t already, contact your Account Manager to get a walkthrough of what the new Trafficking page looks like.  There are several changes, from information organization, to design, to code optimization.

Why’d you change this?  It was fine the way it was and I’m used to it.

Our old form included years of iterations and feature improvements.  The code had become bloated and the page itself had its own share of usability issues (refreshing, for example, when you click on certain parts).

Additionally, it had become challenging to train new users.  The information, as laid out on the old page design, was not clearly categorized or delineated.

Ok.  What are the changes?

Several!  But some of the important and noteworthy ones include:

  1. Code Optimization. From 12,000 lines of code, to 4,000.  Techies out there will know why we’re so proud.
  2. Better error messaging. More informative error messages and feedback.
  3. No Refreshing Until Page Submit. (!!!)
  4. New Functionality. Create a new ad dimension right in this page!  Look for “Add New” option at the bottom of the dropdown.
  5. New Controls. New Interactive Geo Targeting, New Language Targeting, Time of Day, etc., all new user controls for complex targeting

Sounds good.  What if there are problems?

Like with any significant code change, there is always a risk of a problem or two.  For this reason, we intend to support the Classic Form for a period of time post-release.

You can preview a Demo of the new page on the Create Campaign page in your ZEDO account.

PostClick Australia chooses ZEDO ad serving for new ad network

San Francisco, CA — August 21, 2009 – ZEDO, Inc., the largest privately held ad server in the US,  today announced that it has added PostClick in Australia to its ever growing customer base worldwide.  
 
ZEDO recently decided to enter the Australian market. Due to growing demand and customer frustration with limited competitive offerings and poor service ZEDO is now releasing its high quality technology and high quality customer service for Australian publishers. Since launching in Australia with PostClick as an early customer, demand for ZEDO has skyrocketed in the Australian and South East Asian markets. ZEDO plans to provide dedicated sales, support and implementation resources for clients in these markets.
 
Summer Koide, VP of Product and Services at ZEDO said, “We are very excited to enter the Australian market, and look forward to working with many new and successful Internet companies here.”
 
Andrew Lockwood, CEO Post Click, Australia commented, “The decision to use ZEDO is part of our roll out of a high performance ad network for premium sites within Australia. ZEDO’s advanced capabilities for optimization are the key reasons for choosing ZEDO”
 
 
About PostClick
 
PostClick is Australia’s leading site representation firm. They service specialist mid-tail sectors across business, finance, news lifestyle, and multi-cultural internet spaces and are one of the few networks in the Australian market that offer site-specific, channel, run-of-network and bespoke offerings across more than 200 Australian and International websites.
 
 
About ZEDO
 
ZEDO, Inc., is an Internet ad serving company that has been offering a variety of products and services to web sites, advertisers and networks for 10 years. ZEDO, now the largest privately held ad server in the US, focuses its technology on maximizing revenue for web publishers. ZEDO sits in the premium sector of the Internet advertising landscape and believes that technology can increase the quality of ad impressions and therefore the revenues that publishers earn from advertising. 
 
ZEDO offers several technologies to increase publisher revenue including: cutting edge behavioral targeting, ad network optimization that calculates which ad network will pay the publisher the most, ad serving in flash video players, a widely acclaimed easy to use ad serving UI, a self service advertising technology and new formats to attract advertisers in any market conditions.
 
ZEDO is headquartered in San Francisco and has offices in Mumbai, Goa, Pune and St. Petersburg.
 
For more information visit www.ZEDO.com or call 415.348.1975

Friendster Launches ZEDO Self Service Advertising Module

We’re very excited about the recent release of Friendster’s Do-It-Yourself Ads, using Self Service Advertising Built by ZEDO!

FRIENDSTER Launches “Do It Yourself” Ads.

Small Businesses Can Now Buy Local Ads with Any Budget on Friendster

Mountain View, CA, July 28, 2009 –Friendster, Inc., a top 20 global website based on traffic*, today announced the launch of Friendster “Do It Yourself” (DIY) Ads, a simple and cost-effective way for local businesses to buy and launch highly targeted ads with any budget on Friendster. DIY Ads are available immediately for use by anyone, including Friendster’s tens of millions of active users and Internet users around the globe. Businesses and users can buy ads directly at http://www.friendster.com/advertise/index.php

With Friendster DIY Ads, businesses can promote products and services to segments of Friendster’s vast network of over 100 million users globally, from over 75 different countries. Advertisers can target thousands of Friendster users by utilizing a set of demographic targeting data for their ads such as country, age, gender, and marital status. Friendster DIY Ads can be purchased from any country globally and can currently be targeted to the following countries; US, Canada, Singapore, Indonesia, Malaysia and the Philippines. Ads can also be targeted to states, cities and provinces in all countries except Singapore.

Advertisers have full control of the messaging and creative in their ads, and ads can be optimized over time allowing advertisers to test campaigns on limited budgets. Friendster DIY Ads support both graphical and text ads, and all ads are in the standard 300×250 web ad size. Advertisers can link their ads directly to a web site, blog, Friendster profile, or anywhere online. Ads are purchased in a pay-for-impression or CPM model which gives advertisers the ability to determine how much it will cost per 1000 impressions (or times) their ad will be shown by country on Friendster. Paypal is the accepted method of payment for ads, advertisers can use their credit card or debit card to add money to their Paypal account.

Friendster DIY Ads complement the family owned business culture in Asia where Friendster is a leading social network and has more than 75 million registered users. Plus, Asia is the largest market of Internet users (Asia has 41 percent of the world’s Internet users, more than double the 19 percent from the U.S.), and Asia is the fastest-growing region in the world.*

Once a Friendster DIY Ad campaign is launched, ads are strategically placed and integrated into the Friendster web site and appear along side content created by the Friendster community. This approach allows advertisers to get their ads in front of users in the right places, without disrupting the user experience. Advertisers have access to a performance chart and a dashboard of metrics surrounding their campaigns. Metrics include total impressions, total clicks, total dollars spent, and campaign flight dates. Friendster does review all ads before they launch to ensure they comply with the Friendster Advertiser Guidelines, see link http://www.friendster.com/advertise/guidelines.php

How to Create a Friendster “Do It Yourself” Ad:
A Friendster account is required to place an ad. To create a new Friendster account, please visit:http://www.friendster.com

  • Log-in to Friendster
    Go directly to the Friendster “Do It Yourself” Ad set up page: http://www.friendster.com/advertise/index.php
  • Create your Ad
    Click “Create Ad” and build a text or graphical ad. Script the ad text, upload an image for graphical ads, and choose the dates when the ad is to start and finish, and add a link/URL.
  • Choose your Budget
    Enter ad campaign budget. Advertisers will not be billed for more than the amount specified for the campaign. Once the country in which to run the ad is chosen, advertiser will see what the cost is per 1000 of impressions of the ad in that country.
  • Select your Target
    Choose country, age, gender, marital status, and category targets for the ad.
  • Launch your Ad
    Save the ad and deploy it on Friendster!

For more information, please visit the Friendster DIY FAQ page, http://www.friendster.com/advertise/faq.php

Richard Kimber, CEO of Friendster said, “Small businesses can now buy ads to promote their products in a very smart and cost effective way locally to thousands or millions of Friendster users. ‘Do It Yourself’ Ads are integrated seamlessly into the Friendster user experience and community which allow advertisers to reach their target audiences in much more natural, and non-obtrusive way, we look forward to welcoming all the new advertisers aboard.”

Roy de Souza, CEO of ZEDO said, “ZEDO is excited to have collaborated with Friendster on the configuration of their ‘Do It Yourself’ Ads built on ZEDO’s own self service platform. In this current economic environment where social networks need to solve monetization challenges, ZEDO believes self service is a great strategy. It increases revenue without additional capex or cost of a larger sales force.”

Press Contact
Jan Freeman, 415.348.1975 jan@zedo.com