See your business grow every hour…

Our customer interaction sessions led us to believe that most of our customers want to see how their network is doing every hour. Moreover, they wanted stats to be supported by clear and concise graphs. The enthusiasm customers showed by pouring us with valuable ideas and information, obviously tempted us to deliver what was being asked.

And so we build the “Hourly Impressions (HI)” graph and added it to Home Dashboard as well as Advertiser Dashboard.

This Line graph shows you the number of impressions recorded by your account until the last hour and it keeps updating every hour. It also plots the hourly impressions served yesterday and its corresponding day in the previous week. This will help you to monitor your today’s curve in comparison with yesterday’s and same day last week’s data.

The HI graph on the Home Dashboard displays account level data and includes everything that your account serves.

Home dashboard

The HI graph on the Advertiser Dashboard is displayed when yesterday’s option is selected.

Advertiser

On the Advertiser Dashboard the graph will give the hourly impressions for each of your top 5 Advertisers and will compare today’s data with that of yesterdays and same day last week.

We hope that you will find the new HI graph quite useful. Please write to us and share your thoughts.

Cloning got a little easier today.

Many of our customers want to use the Cloning feature when adding multiple creatives to the same campaign.  Until today, this was impossible since you can’t edit the ad dimension while cloning.

Today’s release lets you change Ad Dimension when cloning an ad. Simply choose the appropriate dimension, then set all the rest of your ad setup details.

Setting a new ad dimension for a cloned ad.

A word of warning, though: Please, please don’t forget to use the right ad tag / image dimensions or your ad will be distorted when loaded onto a webpage!

Want more from cloning? Don’t worry – it’s coming!  We’re currently working on how to clone all ads within a campaign, to save you even more time when setting up ads in the system.

Want to participate? We’d love to  hear from you and hear more about how you use ZEDO to manage your business.  Please send a note to support@zedo.com and your input and ideas will be sent directly to the product management team.

Hungry for Data? Have a snack.

Publishers will practically kill for more and more data about their site and campaign performance. We recently released a new level of data granularity – performance data at the hourly level.

Hourly data is retained for the last seven days. This means you can pull any report for the last seven days, and get an Hourly Breakdown of performance.

But wait, there’s more! This release has also let us give you Today’s Data in ZEDO Reports. Earlier, Today’s Data was only available in Dashboards. Now, you can get Hourly Data for Today, pulled in along with your historical data.

I hope you enjoy this new level of data granularity. We’re doing a lot this year, and this blog is our new way to let you know all about it. I apologize for not writing sooner – but expect this blog’s activity to increase!