Entries by Summer Koide

ZEDO Hopeful for Productive Do Not Track Discussions

When Firefox recently announced it was releasing its new browser blocking all third party cookies, the advertising industry responded loudly. As a reminder, Do Not Track is the industry movement that allows users to set a preference in their browser.  Microsoft is leading the charge to set this preference ON by default, and the industry’s […]

ZEDO and the Network Advertising Initiative

I am happy today to announce that ZEDO has become a member of the Network Advertising Initiative, a coalition of over 90 online advertising companies committed to complying with self-regulatory standards that establish and reward responsible business and data management principles. As I have increased my involvement in Consumer Privacy and Security here at ZEDO, […]

Managing Malware Risk in Advertising

In June, the Department of Justice and the FBI, along with international law enforcement partners, announced the indictment of two individuals for “scareware” related cybercrime.  This indictment is especially interesting to me because the distribution of much of this scareware was through malvertising – bad ads bought by bad players,  yet  distributed through legitimate ad […]

Mobile Ad Serving is just the tip of our ad serving

Earlier this month, we announced our complete set of mobile ad serving tools. This year, we plan to round out our mobile ad server with more granular targeting options, more mobile app support and specialized mobile reports. Our advertising technology solutions have been a boon to premium publishers, helping them to manage costs, improve margin, […]

We’ve got you covered!

Mobile advertising is taking off.  Today, iMedia Connection stated in the article Mobile advertising is taking-off, finally! that, “in the past month, 689 advertisers ran mobile display campaigns; an increase of 128% from the same period in 2009.” It is no secret that your web impressions are moving to handheld devices.  Don’t worry, we’ve got […]

Buy iPad ads on the ZINC Ad Exchange

Last week a brand new ad exchange, ZINC, was launched by ZEDO, Inc. ZINC itself is revolutionary, but now we are going a step further…check this out: With the ZINC Exchange, advertisers can directly target people reading newspapers on their iPads. Impressions targeted to these users are easy to buy on the ZINC Exchange.  ZINC […]

ZEDO ad ad:tech San Francisco

This year, you won’t see the usual ZEDO booth in our regular spot.  Our team will be all over the show and exhibit hall, but this year rather than a booth, we’ve got a Meeting Room.  We’ll be meeting folks all day long and look forward to seeing our clients. If you’re going to be […]