Entries by Roy de Souza

Part 3: Ad Networks vs Premium Ad Exchanges: The Publisher Perspective

My first blog in this three part series looked at the advertiser’s view of exchanges and ad networks. Advertisers prefer exchanges. Last week’s post discussed how publishers view ad networks as compared to remnant exchanges. This blog will talk about how publishers view a new type of exchange emerging: Premium Exchanges. Premium Exchanges In the […]

Newspapers, ZEDO is here for you.

With circulation of paper newspapers in decline since 2006 and traffic to online newspapers increasing, revenue from subscriptions has dropped significantly for newspapers. Now more than ever, newspapers are becoming increasingly dependent on online advertising. Enabling advertisers to reach their audience and promote their products and services, is still a main focus for newspapers – […]

The Ups and Downs of Yahoo! Last Week

The Down: We were concerned to hear about the difficult time Yahoo! endured last week when the company laid off 600 staff members. CNNMoney stated in, “Yahoo! layoffs: 600 jobs cut in long-rumored move”, that Yahoo “has struggled as it tries to reinvent itself beyond an Internet portal. The company has lost major market share […]

Why outsourcing extra ad ops capacity is good

Of ZEDO’s many Advertising Technologies and Services for publishers, outsourced trafficking is the one most in demand today because of its ability to help publishers cut cost.  Publishers using many different ad servers often ask me if ZEDO can help their ad ops team with overflow work load, and I am proud to always answer […]

How to make Real Time Bidding a win for Publishers

In response to recent industry enthusiasm for Real Time Bidding (RTB), I feel it is important to look at the publisher’s point of view. Exchanges and real time bidding systems are popular because they allow an advertiser to pay just one cent more than the next highest paying advertiser. Is this a good thing? Advertisers use […]

ZEDO is Much More Than an Ad Server.

The team here at ZEDO has been working diligently over the last two years to build the most advanced ad technologies on the market. We feel that it is now time for a new slogan that proclaims what ZEDO is: A Partner for Publishers. ZEDO has always been an advertising technology leader. After extensive software […]