Entries by Roy de Souza

A Year of Expansion Ahead: Paul Prior Joins ZEDO as President

The future of advertising is mobile. 2012 is the year when mobiled device sales will replace PCs. The mobile future isn’t conventional display ads, where effectiveness declines every year; rather, it is creative messaging delivered through equally creative new formats. In-page video will play a large part here, as well as display ads that only appear when a viewer scrolling down on a mobile device, reaches the appropriate content. We have always thought digital advertising could and should be as effective as TV advertising, and have spent years developing the technology to make it so.


As the leading independent advertising technology partner for publishers, we are announcing the signing of our latest media partner, Advance Internet. Advance Internet is a leading expert of local websites, is affiliated with over 25 newspapers, and reaches over 18.9 million consumers every month. We welcome Advance Internet  as our newest publisher partner and we […]


ZEDO, Inc., the leading independent advertising technology partner for publishers, today announced that it is using SelectPath™ multi-platform load balancing technology from content delivery network (CDN) provider Highwinds® to optimize content delivery across multiple CDNs and platforms.  SelectPath, which is integrated into ZEDO’s ad platforms, combines advanced multi-platform network monitoring and CDN load balancing to […]

Internet Ads Can (and Will) be As Effective as TV

Sometimes it is lonely to be the CEO of the biggest independent advertising technology partner for publishers. The long view: my belief in standing behind the high quality publishers to make Internet advertising work at least as well as the best TV advertising – is a position not often shared. Yet I believe that we […]


ZEDO, the leading advertising technology partner for publishers, has announced the roll-out of several new services and its expansion of its US arm into a new San Francisco Headquarters. ZEDO’s new services, launched in 2011, include rich media, ad operations, the inView Slider format for monetizing below the fold inventory, and ZINC Exchange, a premium […]

Tablets Are Already Impacting the Future of News

A new report from the Pew Project for Excellence in Journalism reveals that the impact of the tablet computer, introduced to consumer markets as the IPad only 18 months ago, has already been transformative for journalism. 11% of American adults already own a tablet of some kind. Most people who have tablets not only use […]

Publishers: Why Private Premium Exchanges are Best for You

Advertisers jumped on the idea of ad exchanges when they first came to the market. But for publishers, the advent of exchanges only meant a way of taking remnant impressions and selling them off at the best price they could get. Many leading brands don’t want to be “seen” in the space available; they want […]

Make More Revenue Without Changing a Thing

As you know, ZEDO is an Advertising Technology partner for publishers.  We have multiple products and services for publishers, especially newspaper publishers, to choose from and use seamlessly together on one web based platform.  We are widely know for our complete and innovative ad server, which publishers use to manage their direct ad serving needs. […]