As you probably already know if you’re in the industry, third-party cookies are under fire. Google has already announced that it is moving away from them to a different way of tracking users. Internally, our engineering teams are also at work. Now, two of the industry associations, the Digital Advertising Industry and the IAB are […]
About Roy de Souza
This author has yet to write their bio.Meanwhile lets just say that we are proud Roy de Souza contributed a whooping 48 entries.
Entries by Roy de Souza
Today brings great news from ZEDO. We have formed a strategic partnership with DAC, the digital subsidiary of the giant Hakuhodo agency group. The strategic partnership begins with a collaboration in which DAC’s SSP, YIELD ONE, will use ZEDO’s ad server to reach out to billions of impressions worldwide. Further joint efforts will be announced […]
Users of ZEDO’s new cloud-based ad server seem to be very happy with the amount of improvement it gives them. We are migrating our clients to the new server and collecting feedback. We’re receiving a great deal of positive feedback on our implementation and customer service processes company-wide, but here are the specific claims we […]
In the days since the first messages were sent out over the internet, our expertise with technology has continuously encouraged us to do things with our new capabilities that perhaps we shouldn’t. We’re moving toward a world in which everything connects, for better or for worse, even the refrigerator and the thermostat in your home. Eventually, […]
We’ve been talking about high impact formats for over a year now, long enough to occupy most of the first page results on Google. However, the term probably needs a more specific definition, especially the way we use it at ZINC. Our high impact formats emerged from a challenge I issued to our team over […]
Things at ZEDO and in the ad market are so exciting. For a while now we’ve been working on our new division, ZINC, hiring people, moving to a Madison Avenue office in New York, and re-branding as way more than an ad server. In the last month things have continued to accelerate. This has really been an […]
Now that tablets appear to have taken over from laptops, most brands, especially publishers, are building mobile apps. But while some magazine apps are wildly successful most are not, although research does agree that consumers are reading more on mobile devices. What is the disconnect? The disconnect is that consumers actually prefer information from a […]
Ad Server Information What is an Ad Server? An Ad Server is a web based tool used by publishers, networks and advertisers to help with ad management, campaign management and ad trafficking. An ad server also provides reporting on ads served on the website. Finally, an ad server serves the creative side: this means that […]
Not that this is really news to anyone, but advertising dollars continue to shift online. Four of the Big 6 agency holding companies, Aegis, Havas, Interpublic, and Publicis have contributed to a report by Standard Media Index, which is the best view to date of how dollars are allocated by big agencies on behalf of […]
Private exchanges can’t prove to agencies that they’re any more valuable than buying on the open market. Agencies are asked to buy at higher prices yet they are offered very little reach and exactly the same type of inventory they can get in the open exchanges. So agencies seeing more reach and lower prices, just stick to buying on the open exchanges.