As a member of The Online Trust Alliance (OTA), a global non-profit with the mission to enhance online trust and promote innovation, we take seriously the issue of online trust. There are now several federal data breach notification proposals wending their way through the legislature. OTA, because it represents over 100 other organizations, feels compelled […]
Programmatic media buying has done many things well, but it has done one thing very poorly: it has not kept good track of one of advertising’s most important media buying tenets –context. Context used to be the watchword of print media buyers, who chose audiences by buying certain magazines, like the New Yorker for elite […]
As a publisher, you would like to know where your traffic is coming from, and you’d like to know as much as possible about each visitor. But Atlantic admits that it doesn’t know where approximately 40% of its traffic comes from, and the Guardian cannot account for 7-8%.The Guardian’s website is being swamped by unidentifiable […]
As the CEO of such a fast growing company as ZEDO has become, I’m not hands on with our technical team on a daily basis. ZEDO VPs of Engineering Arleif Braganza and Nitesh Naik lead the architecture of the platform its operation. Recently I had the opportunity to sit in on a technical presentation the […]
We’ve been yakking about viewability in display ads for more than two years, and now it’s finally going to happen. When we first began to develop our high impact formats, we tested them with comScore, where they were judged 99% viewable. But the IAB’s Metrics That Matter initiative has upped the ante, and the Media […]
Our ZINC division, which sells high impact formats to advertisers, is somewhat new to the agency world, and we are often asked some simple questions: who are we? What are we selling? And how are we different? Who are we? ZINC is the brand and agency division of ZEDO, Inc, a fifteen-year-old ad tech company […]
What does it say about Discovery that it was willing to take an 82% loss to get rid of “How Stuff Works”? After all, the site is 327th on Alexa, which means it is heavily trafficked. But, as Ad Age comments, “the right mix of traffic, ad revenue and expenses ultimately proved elusive. ” And here’s why. […]
For three years, we’ve been screaming that in digital advertising, there’s no such thing as “below the fold,” with its devalued impressions. We asserted that if an ad is seen by a visitor,it should be paid for. Now, IAB‘s new standard has directed that this should and will happen. Above and below the fold will no […]
I read an interesting piece by Om Malik, legendary tech journalist and founder of GigaOm today. Om says that while the future of news may be bright, the business of news is still in the dark ages. He goes on to say that Madison Avenue really needs an intellectual rebirth so it can quit just adapting old forms of […]
As founder of ZEDO, I have been to many ad:tech events. The first I can remember was at the Hilton hotel in San Francisco – probably in late 1999 or early 2000. The keynote speaker was from a company called Engage: a long gone ad serving company. Another memorable one was in LA in 2001. […]
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