Entries by Roy de Souza

Publishers: Please implement Ads.txt

Ads.txt  is IAB’s newest fraud-fighting initiative. It stands for “Authorized Digital Sellers,” and the aim of the initiative is to increase transparency in the way that programmatic advertising is sold to protect buyers from spoofers. It works by giving verified publishers and distributors an easy way to declare, publicly, the companies that they allow to […]

Market Maturity Means New Media Buying Standards

Contrary to popular opinion, digital display advertising does work, only not the way we think it does. In fact, consistent display ads create brand lift in the same way TV advertising does. And display used for brand lift is a “good buy,” allowing for many impressions at relatively low cost and contributing to availability bias– […]

Dependence on Facebook is Bad for Publishers and Advertisiers

Without giving it enough attention, both publishers and marketers have become too dependent on traffic from Facebook. Not that Facebook is going away any time soon, but an entire industry has given up control to a single platform. Single sources of supply are always dangerous, and Facebook has become very nearly a single source of […]

A Moment of Thanks to All

Every year at Thanksgiving, I become reflective about the year that is coming to a close. It has been a tumultuous one for our industry, and for the world as a whole, but as the year draws to a close there is still much to be thankful for at ZEDO. First, ZEDO’s incredible product development […]

Agencies Merging in the Face of GDPR

One of the ways agencies grow is by buying smaller agencies. In theory, that gives them access to more clients, a fresh creative staff, and a way to create scale to ward off competitors. However, mergers and acquisitions are only as good as their integrations into the mother ship.  According to an article in AdExchanger, There […]

2018: The Year of Data Security

It doesn’t take much to predict that 2018 will be the year of enhanced online security. We were headed toward more emphasis on consumer privacy anyway, but the massive Equifax data breach forced every consumer to face what geeks have known for ages: that left to their own devices, the companies that collect, handle and […]